Stunning Reasons Why You Should Offer Hotel Virtual Tour
BlogSeptember 21, 2020

Stunning Reasons Why You Should Offer Hotel Virtual Tour

In this world where the new normal is going online, you need to step up your game as a hotel owner. Mitigate the effects of the pandemic in your business by engaging in a hotel virtual tour. Take the extra mile to go online in marketing your hotel rooms and services. Here are the other stunning reasons why you should incorporate a hotel virtual tour in your business.

Increase Website Traffic and Bookings

Studies show that businesses that incorporate hotel virtual tours on their website and social media pages spend 5-10 more minutes engaging in their brand. Its click rate also increased by 50% and 87% more views. Another study conducted also showed having virtual tours brought a 75% positive impact on customer’s purchasing decisions.

hotel virtual tour

A notable example of this West Hotels by Hilton. The company said they generated an astounding 250,000 views on their hotel virtual tour. They also recorded a 7% increased in their bookings one month after launching the virtual tour.

It Supports the Customer’s Journey

Having a hotel virtual tour not only helps in boosting your sales, but it also helps in supporting your customer’s journey. According to a study, 79% of customers read reviews and testimonials before making a purchasing decision. They tend to read at least 6-12 reviews before they become confident in deriving a decision.

The customers also want to make sure the reviews posted are unbiased, so they usually cross-check the information first. Having a hotel virtual tour helps support your customer’s reviews and testimonials. New, potential customers get to experience your accommodation rooms and amenities virtually. They can take their time exploring every nook and corner of your hotel before booking with you.

Increase Your Customer Base Reach

Not only a hotel virtual tour is interactive, but it can also be shared on your website and social media pages. Our VR software generates embed code that you can publish in any online platform that you want. As you publish it on different media like Facebook, Youtube, Instagram, Twitter, etc, you can reach more audiences in the process.

You can also break down sections of your hotel virtual tour to boost your SEO and reach new customers in particular events or activities. For example, a virtual tour from the Maldives showcased water activities in the area. This ignites the customers' curiosity as they now want to try activities like scuba diving, which they haven’t considered before. The company also featured a luxurious island life, which compels customers to book a room with them.

Promotes Customer Engagement

Having a hotel virtual tour is a great online media to show customers exactly what your hotel offers. Since an on-site physical inspection is still not possible, most customers nowadays rely on virtual tours to inspect hotel rooms.

This is the perfect time for you to highlight all your accommodation rooms, luxurious facilities, and amenities. Ignite the feeling of “travel getaway” to your audience. Most customers nowadays seek the thrill of a luxurious safe haven when traveling. So make sure to highlight all the best areas and sceneries in your hotel.

Discover the other stunning features you can get from having a hotel virtual tour now! You can have a FREE trial of our hotel virtual tour software! Start boosting your bookings and reservation now!

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Businesses Establish Hotel Virtual Tour to Increase Bookings
BlogJuly 6, 2020

Businesses Establish Hotel Virtual Tour to Increase Bookings

As hotel businesses close due to COVID-19, they’re now shifting their marketing campaigns online. You’ll see the unexpected rise of businesses incorporating hotel virtual tour technology. This is to market their hotel rooms online and reach more customers all over the world. Let us find out which hotel businesses have incorporated VR tours to increase their bookings.

Businesses That Incorporate Hotel Virtual Tour to Increase Bookings

LaPlaya Beach & Golf Resort

This prestigious beach and golf resort in Florida, USA, didn’t escape COVID-19’s wrath. Due to travel restrictions, LaPlaya Beach couldn’t receive visitors and guests just when they were done with renovations.

hotel virtual tour

This prompted the establishment to launch a hotel virtual tour to introduce their customers to their newly-renovated property. The management believes it will entice the customers and they’ll be familiar with navigating the resort when they re-open once again.

Como Hotels & Resorts

Meanwhile, Como Hotels and Resorts in Singapore had launched a holistic home wellness programs featuring their famous hotels like Como Hotels and Resorts, and Como Shambhala Urban escape. Their wellness content is as follows:

  • Strengthen and Restoring Your Personal Balance
  • Discover the healing powers of meditation and mindfulness
  • Ways to recharge your health and well-being.

The catch? The wellness programs are conducted in their hotels and resorts. The programs feature a hotel virtual tour of their establishments. This gives a peaceful and relaxing ambiance to the viewers, making them think these hotels are perfect for unwinding. It not only entice the viewers to try their wellness programs but also to book a room in their hotels.

InterContinental San Francisco

Meanwhile, InterContinental San Francisco launched a hotel virtual tour hosting virtual events and meetings. So if you plan to host virtual meetings, you can book with them to use their virtual tours as backgrounds or venues.

InterContinental San Francisco features video conferencing, integrated audience engagement, webcasting, and recordings to provide complete a virtual tour experience to its guests. You can also access their virtual tour to explore the hotel’s suite rooms, floor plans, lobby, function rooms, and other amenities.

Atlantis Dubai

The famous hotel in Dubai, Atlantis, also launched a hotel virtual tour for their customers. You can explore its magnificent arched entrances with palatial gathering rooms, and technological amenities. What’s more? Dubai has recently resumed its business operations and economic activities!

So if you’re a tourist still stranded, a local, or an ex-pat in Dubai, this is the perfect time to fulfill your dream of staying here! As long as everyone follows the minimum health protocols (and be extra careful), you can book a room here!

Pullman Brisbane King George Square Hotel

This hotel virtual tour provides a more intimate experience with the customers because it has an audio integration. You can hear narration in every stunning image you’ll click as you explore the hotel. The management also makes sure to feature their spacious hotel rooms and luxurious amenities to entice their customers further.

Grand Oasis Hotel Virtual Tour

Grand Oasis management made sure to highlight its unique architecture in its hotel virtual tour. The VR lets you explore around the open-air atrium that gives off an “oasis” feel. It’s like you’re in the middle of a desert enjoying your personal paradise. You’ll have a great time touring their magnificent buildings, fancy rooms, luxurious amenities, and their luscious garden!

Le Franschhoek Hotel & Spa

Last, but not least, Le Franschhoek Hotel & Spa offers a personalized hotel virtual tour. It starts with an introduction from the manager. You can then follow the walkthroughs on the reception area, outdoor dining terrace, live entertainment center, and the hotel rooms itself.

Want to start your virtual tour now? Sign up for our Virtual Tour software today!

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How Hotel Virtual Tour Helps Increase Your Bookings
BlogMay 18, 2020

How Hotel Virtual Tour Helps Increase Your Bookings

Now that most hotel businesses have shut down due to COVID-19, the hospitality industry is shifting their strategies to cope up with new normal. Some establishments have already incorporated hotel virtual tour recovery strategies.

While some business owners are still skeptical to implement drastic changes. How exactly can a virtual tour help in increasing your bookings amidst the pandemic? Let’s read and find out.

How Hotel Virtual Tour Helps in Increasing Your Bookings Amidst COVID-19

While bookings and sales still can’t be realized while the pandemic is on-going, the experts say there’s still hope in it. By incorporating a hotel virtual tour, you can market your business online. This helps you reach more customers online; building your brand in the process.

Eventually, your reputation will also help in increasing bookings in the future; once the COVID-19 is over. Let us delve deeper into how a virtual tour helps boost your reputation and bookings.

Virtual Tour Helps Increase Search Visibility

According to studies, 90% of travelers tend to go online and browse the internet when planning their itinerary. Then, 80% of these travelers book their accommodations to a hotel website directly. Based on these studies, the experts conclude that it’s important to increase your rankings and visibility in the search engine.

hotel virtual tour

What better way to increase your search visibility than incorporating a virtual tour? Studies show that a hotel virtual tour helps increase your rankings on the web. Moreover, travelers tend to stay 3x more on websites with virtual tours. It’s because the interactive content helps them in browsing all the hotel’s facilities and amenities. VT helps increase their chances of booking a reservation with your hotel.

Hotel Virtual Tour Helps Increase Your Social Influence

A hotel virtual tour isn’t only helpful in increasing your rankings. Most importantly, it helps in reaching out to more customers on social media. You can embed your virtual tour in your post and promote it across your social media channels. Not only you’re reaching out to future customers, but you’re also connecting with your past clients.

Since you cannot generate active bookings yet, this is the perfect time to connect with your audience. Create engaging posts to entice past clients into sharing their unforgettable experiences while staying in your hotel. You can also host contests or give them rewards for sharing their experiences on your page.

Hotel Virtual Tour Helps Build Your Reputation Online

Aside from socializing with your customers and followers, a hotel virtual tour also builds your online reputation too. By sharing your customer’s reviews and experiences, you’re building your brand too. Moreover, word of mouth is a more effective method to market your brand. Your customer’s family and friends are likely to book a reservation with your hotel after hearing their testimonies.

Likewise, addressing bad reviews in a professional manner will leave a greater impression on your hotel. For example, you might encounter a customer who had a bad experience with your hotel. You can remedy this by addressing their problem, offering a discount during their next stay. The more responsive you are to addressing both reviews, the more you build your credibility as a hotel owner.

Virtual Tour is Worth a Million Words

There’s a saying that a picture is worth a thousand words. But what if you pair the stunning images with an interactive virtual tour that lets you browse every corner of a building? Then the possibilities are endless!

Studies show 67% of travelers tend to engage in a virtual tour than images or plain text descriptions of hotels. Establishments with a hotel virtual tour experienced a 48% increase in their bookings compared to those who don’t.

Contact our professional agents now to start availing a hotel virtual tour software!

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Check Out These Best Hotel Virtual Tour Around the World!
BlogApril 13, 2020

Check Out These Best Hotel Virtual Tour Around the World!

The COVID-19 pandemic may have crippled the tourism industry, but many hotels and Airbnb owners are still hopeful. They’re still looking forward to the influx of customers booking their accommodations in the future. That’s why these business owners are setting up a hotel virtual tour to market their accommodations in advance.

Whether you’re a hotel owner looking for some virtual tour inspiration; or a traveler looking for a place to stay for your next travel goals; make sure to check out the stunning virtual tours!

The Best Hotel Virtual Tour Around the World

Holiday Inn Express Adelaide Virtual Tour

hotel virtual tour

Holiday Inn Express also produced their unique yet proactive virtual tour. In the VR tour, you'll see guests performing actual activities like checking in their rooms, relaxing in the lounge, or attending a business meeting or conducting an event in its opulent conference room. Aside from showcasing its stunning amenities, the tour also shows the hotel’s functional properties.

Atlantis Dubai Hotel Virtual Tour

Atlantis Dubai features its traditional arched entrances, gorgeous accommodation rooms, and stunning amenities. Infused with innovative technology, this virtual tour emphasizes the beauty of the establishment paired with its strategic tourist location.

Enjoy gazing at the stunning beaches in Dubai while staying in your cozy room. The virtual tour practically entices its guests to book a hotel staycation here. The iconic Palm Jumeirah and Wild Wadi Water Park are also accessible from Atlantis Dubai Hotel!

Pullman Brisbane King George Square Hotel Virtual Tour

Next in line is Pullman's King George Square Hotel which features its spacious and luxurious rooms. The hotel has an astounding 510 guest rooms with various accommodations available.

The virtual tour highlights the rooms' spacious and luxurious amenities. What's more? Its virtual reality tour is equipped with audio guides together with stunning videos and images; adding a personal touch to its guests.

Grand Oasis Hotel 360º Hotel Virtual Tour

The virtual tour didn’t only highlight the establishment’s features, but also its stunning environment. True to its name, Grand Oasis describes the breathtaking views of Cancun. It also features its large open-air atrium, evergreen gardens, and stunning beaches. Any guests viewing the hotel will surely get enticed to experience the “Grand Oasis” life.

Le Franschhoek Hotel & Spa Virtual Tour

The company puts a unique touch on this virtual tour by starting it with the manager's introduction. This method is effective in building a rapport with digital guests. After the introduction, it follows with a walkthrough of the hotel.

You can see the reception area, outdoor dining terrace, entertainment center, and the rooms itself. You'll also be given ample time to explore the amenities themselves; since they give enough time before moving on to the next.

Valamar Dubrovnik President Hotel Virtual Tour

hotel virtual tour

Meanwhile, this virtual tour opted to provide a simple yet elegant walkthrough to its customers. You can view a streamlined and peaceful, calming, navigation thanks to the musical background. Valamar provides a short yet straightforward, concise, elegant virtual tour to its guests.

Vythiri Resort of Wayanad Virtual Tour

Vythiri Resort is more than just a simple hotel. It highlights the properties’ traditional nature views; labeling it as a getaway hotel. You’ll find exotic views of evergreen rainforests, crystal clear waters of streams and rivers, and stunning beaches. The virtual tour will definitely give you that natural vibe you’ve been longing for.

Bora Bora’s Overwater Bungalows

For those who want to chase the waters, Bora-Bora’s hotel virtual tour will surely satisfy you. The management showcases the beautiful beach waters of Tahiti island as well as its Bungalows. The combination of its natural amenities and splendid environment makes it an appealing virtual tour.

Contact us now to step up your game and make your own virtual tour!

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3 Reasons Why Hotels Are Embracing A Hotel Virtual Tour
BlogFebruary 27, 2020

3 Reasons Why Hotels Are Embracing A Hotel Virtual Tour

Hotel Virtual Tour

Most successful hotel businesses have one thing in common that the hotel industry should follow, incorporating the latest innovation to attract more guests. Currently, virtual reality is one of the most effective strategies in boosting the bookings of hotels. The potential is quick to reach the hospitality industry and picked up by hotels as the hotel virtual tour proved to increase guests’ interest!

Virtual Reality

Initially, Virtual Reality made a great impression on video games. It succeeded in immersing the players into a world that almost looked real. The graphics made very effective visuals, interesting enough that it was developed further to help increase sales. Seeing life-like characters act into different adventures and feeling the scenes led to revolutionizing its use in promoting tours and experience in the hotel industry!

Virtual Tour to Enhance your Business!

Today, hotels are taking the opportunity with the use of Virtual Tours Easy enabling them to create a virtual tour that highlights their business. This way, hotels give more life and immersive tours to potential guests via 360-degree walk-through on their facilities.

Instead of showcasing the hotel with 2D still-images, viewers can immerse in awe of the hotel’s interior as if they’re there. It would be like walking through and looking into a new perspective! A hotel virtual tour is more valuable than traditional images as it offers the transparency that the hotel can offer!

The Statistics

With all praises in mind, let us expand on more details on why virtual tours are effective.

Hotels as the hotel virtual tour proved to increase guests

Hotels are not the only sector that’s up-to-date. Even the guests are getting savvier in booking a place to stay. They not only prefer hotel establishments with virtual tours, but regular travelers are also expecting one. They travel more than other people and have more experience in traveling, they’ll eventually get to stay in a hotel with a VT. The next thing you know, they are looking forward to staying in a hotel integrating a VT approach!

Did you know that statistics show that virtual tours reduced the wasted viewing rate by 40%? And that virtual tours, in general, are clicked (or tapped) 10 times more than establishments without one?

Now, you do. And what does it tell you? We are always attracted to the first impression. What is better to impress your guests than giving them a great visual with a hotel virtual tour and transforming the expectations into a reality!

Moreover, 92% of users online say that 360-degree panorama viewing features are important when browsing online. This is a clear indication that the VR technology cultivates bookings!

Hotel Virtual Tour: Controlling the Experience

Potential clients also give control to the viewers, moving at their own pace, and staying in the room as long as they feel like it. They explore little details without worrying that they’ve chosen the wrong room for their taste or increase their pace on the tour. They can scout for themselves on the place they’re paying for, all these available from their smartphone or desktop!

The cutting-edge feat marks your excellent services and accommodations, skyrocketing your bookings! There’s nothing wrong with going traditional but incorporating hotels with innovative technology is a step to get ahead from your competitors. Why be the last when you can lead an approach and reap a great flow of non-stop bookings from all areas around the globe!

Have you tried a hotel virtual tour? Give your guests an unforgettable experience as they search for a perfect haven to stay by embracing the new virtual tour for your business! For more details about how virtual tours enhance your marketing edge against your competitors, sign up to Virtual Tour Easy for free!

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Dutch Airline KLM Offers Virtual Tours For Its Entire Fleet!
BlogJanuary 27, 2020

Dutch Airline KLM Offers Virtual Tours For Its Entire Fleet!

We’ve heard how virtual tours enable most hotel and restaurant owners to boost their booking and reservation sales. By showcasing their businesses, they entice their customers into experiencing their services. This prompted people to book their different rooms or have a reservation to experience their cuisines and mouthwatering menus.

However, did you know that virtual tours aren’t only used in the hospitality industry? Big companies like Hull Trains now use virtual reality to increase their bookings. And now, the prestigious Dutch Airline KLM is incorporating this state of the art technology for its entire fleet!

Grand Virtual Tours

For the past few years, the prestigious Dutch Airline carrier KLM has been adapting virtual tours to its aircraft. The company reveals they want to showcase the innovative amenities and facilities they have that their competitors don’t offer. This year 2020, KLM wants to level up their marketing strategy by offering virtual tours to its entire fleet!

The Announcement

In KLM’s recent blog, the company announced aside from providing exemplary services to their customer's thanks to their virtual reality tours, it also improves their staff's work performances. According to KLM's VR Specialist, Chris Koomen, the virtual tours became a practical use for their cleaning staff to familiarize the aircraft before starting their work.

virtual tours
Take a sneak peek not only in KLM's aircraft but also in its entire fleet!

Koomen adds they specifically want their staff to familiarize the B787 aircraft bound to Minneapolis before it takes off its first-ever commercial flight. It turns out their little experiment became successful. Their staff was able to familiarize the aircraft before boarding. Thus, it allows them to be more efficient in finishing their work properly and save more time in the process.

The Experiment

Koomen says the experiment started when their staff went in Minneapolis one evening. They were set to board the plane after its arrival. However, the catch is that they haven't seen the interior in person yet. In normal circumstances, this would mean the staff would take extra time familiarizing the aircraft. They would spend hours locating the facilities and clean every nook and area. But not this time.

Even if the staff haven’t boarded the plane personally, Koomen revealed they already exposed them to virtual tours. The crew had an opportunity to tour the aircraft virtually on their iPad. The company provided a VR headset to orient and prepare them before boarding the plane in the evening.

The Stunning Results

Koomen reveals the experiment became an instant success! The crew finished their cleaning in just fifteen minutes! Furthermore, they also didn't commit a single mistake! Their booking sales also tripled since customers get to access the cockpit, business and economy class, and galleys thanks to virtual tours.

Not only their cleaning crew and customers benefit from the said virtual tours. Their cabin attendants, caterers, and colleagues setting up aircraft galleys also benefited from virtual reality technology. What’s more? Koomen also makes sure to entice customers into viewing their virtual tour! They make sure to add easter eggs like discounts, an inclusive meal for promo price to entice them into booking their seats in advance.

Accessible Virtual Tour Fleet:

Here is the list of virtual tours you can access for KLM’s fleet:

Boeing 787 –

  • 9
  • 10

Boeing 777-

  • 200
  • 300

Boeing 747-

  • 400
  • Combi

Boeing 737-

  • 800
  • 800 BSI
  • 900

Airbus 330-

  • 200
  • 300

Embraer

  • 175
  • 190

Conclusion

Want to harness the power of virtual tours to increase your business’ booking and reservation sales? Now’s the best time to do so! Let us help you create your virtual reality tour for FREE! What are you waiting for? Don’t miss this exclusive (and limited) offer right now!

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Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business
BlogJanuary 13, 2020

Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business

Ever wondered how successful real estate agents boost their sales and business? It’s because these agents incorporate real estate tours in their marketing plan. A virtual tour lets them promote their listings in an interactive way without requiring your client to see the properties personally.

Still isn’t convinced? Here are the compelling reasons and benefits most real estate agents get from the virtual tour.

Why You Should Incorporate Real Estate Tour

According to experts, a real estate tour can make a huge difference in selling your property effectively. The Vice President of Sotheby's International Realty, John Passerini, says virtual reality is becoming a trend nowadays. The consumers now prefer to inspect a house or property at the expense of their own time availability.

So instead of allocating time to physically meet with an agent to inspect the house, they prefer a virtual tour instead. Of course, a virtual tour cannot provide a perfect view of your properties. However, they can be incredibly useful, especially if you’re targeting overseas customers.

The Study

Research shows that around 90% of buyers start their property search by browsing the internet. While real estate listings are good, they’re stationary and it cannot provide the interactive experience most customers seek.

This is where most real estate agents fail to accommodate their concerns. According to the American National Association of Realtors, only 14% of real estate agents incorporate virtual real estate tours in their business.

Whereas an astounding 45% of buyers reveal they seek virtual tour when searching for their prospective real estate properties. They find the virtual tour to be incredibly useful in deciding whether to buy a particular house or not. Lastly, listings with a virtual reality tour tend to rank first in Google’s search engine.

Creating a Virtual Real Estate Tour

You might wonder what it takes to create a real estate tour for your business. Well, you’re in luck! We’re here to help you create your first virtual tour! It helps in showing all the corners and angles of your house for better visual staging.

real estate tour
Our software allows you to take or upload 360-degree images of your property.

We guarantee you that creating a virtual tour is incredibly easy. You won’t even need to hire a professional photographer! What’s more? You can try it for FREE!

Sharing Your Virtual Tour

What’s great with virtual real estate tour is that it’s also easy to share it across multiple channels and platforms. Our software allows you to embed the virtual tour on your website, blog, or even on social media pages.

Social Media sites like Facebook, Twitter, etc also let you incorporate virtual tour to grab your audience’s attention. Studies also show social media users prefer to interact with videos, virtual tours, or animated images than text and static photos.

Increase in Booking and Sales

According to experts, a virtual tour isn’t only applied in the real estate industry, but it’s also widely used in the hospitality industry. In fact, most hotel owners reveal their reservation and sales booking increased by 70% after using a real estate tour.

They’ve also sold their expensive and premium rooms since they’re able to highlight the different features when comparing a standard vs. deluxe, luxury, or premium rooms.

Moreover, the restaurant owners also reveal their customers surged after posting a virtual tour. They get to highlight their mouthwatering foods and project their establishment’s beautiful ambiance.

Conclusion

There’s no doubt that more and more customers rely on a real estate tour before purchasing a property. Take advantage of technology and take your marketing to the next level! So what are you waiting for? Sign up to our basic virtual tour software now for FREE!

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Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy
BlogDecember 30, 2019

Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy

Technology is now advancing on an exponential flight as it shapes many aspects of our lifestyle. In businesses, technology has come to terms with digital marketing. One of the most convenient ways of technology application to hotel marketing is the hotel virtual tour.

What is Virtual Reality (VR)

These days, with the help of technology, virtual reality has become a possibility. It made its first appearance in the gaming world to immerse users and players in fictional worlds and adventures.

Virtual reality, through artificial environments, allows users to experience various places. These can be purely made-up and fictional or similar to real-world environments. It provides users to experience through sight and sound, and at times, touch. The hospitality industry recognized the marketing potential that this technology offered.

Virtual reality has been incorporated into various aspects of our lives. In businesses, specifically in the hospitality industry, it has become one of the leading marketing strategies today.

What is a Hotel Virtual Tour?

hotel virtual tour
Virtual tours as a marketing strategy increase hotel opportunities to attract more guests and fill up hotel rooms.

Hotels are participating in this trend with the help of Google’s technology to create virtual tours. Instead of using still photos and 2D imagery, users are given the opportunity to fully immerse themselves in the hotel environment. They can freely move within the rooms as if they are actually there. Virtual tours are a method by which a hotel provide their potential customers with a 360-degree walkthrough of their available room and facilities.

How Virtual Tours do the Job?

Modern travelers are becoming smarter these days. They often won’t book a room without seeing it first, and by seeing, we mean a virtual tour. This is reason enough to rethink and consider hotel virtual tours as part of your marketing strategies.

It has also been reported how virtual tours boost hotel digital marketing. With virtual tours, the amount of wasted viewings is reduced by 40%. Hotel sites with virtual tours generate clicks 10 times more on average than those without. Moreover, an astounding 92% of users claim that the ability to view a 360-degree panorama or video is substantial when browsing for accommodations online.

The best thing about a virtual tour is that it allows users to take control to optimize the experience. They are given the ability to move at their own pace, check details as much as they want, view areas from multiple angles. And they can experience all of this just by viewing the virtual tour on their desktop or smartphone.

The Product of Advanced Technology

Aside from giving them a taste of what they are going in for, a virtual tour is a product of advanced technology. It entices guests and gives room for fun and awe.

Another great news is that when you incorporate a Google virtual tour on your site, it will increase your ranks on the search engine results. With the tour showcased on your profile summary, it will be featured heavily on Google Hotel Finder.

How can hotel virtual tours boost direct bookings?

What customers look for hotels these days are modernity, simplicity, and efficiency. This can never be overstated.

Posting virtual tours on your hotel website allows guests to easily access and view the available rooms offered. Doing this will get you more clicks and increase the traffic on your site. Once it does, your site will climb up the ranks of the search engine results, making your business more recognized by the market.

However, all efforts of using virtual tours will go to waste without having an easy and immediate way to book a room. It’s not enough to excite them with the virtual, you need to invite them for a wonderful stay. You need to have an online booking system for this.

The Process

Once guests decide to book a room, treat them well and give them only the best experience during their stay. Happy guests turn to loyal customers and may even recommend your hotel to those they know. And all of that promotion is done for free!

Conclusion

All these you can have when you put up hotel virtual tours on your site. Try it now and optimize digital marketing to increase hotel opportunities!

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Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal
virtual realityDecember 26, 2019

Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal

In this digital world, marketing and advertising have come to lengths over the past decade. Various digital marketing strategies have emerged and it’s been a trend recently. Some of the strategies include email marketing, virtual reality tour, and social media ads.

Being in an industry that serves the wants and needs of their clients, digital marketing would be the way to go about it. Why? Let’s discuss this in a more comprehensive manner as we apply digital marketing, specifically the virtual reality tours, to the hospitality industry.

The Hospitality Industry

The hospitality industry is generally known as a sector of the wider service industry. It focuses on the relationship between hosts and guests, in which the host receives the guest with goodwill. This includes the reception and entertainment of guests and visitors.

It is a service industry that focuses more on the leisure of the customers rather than their needs. This industry includes food and beverage services, lodging, theme parks, event planning, cruise line, traveling, airline and other fields in the tourism industry.

Virtual Reality Tour

VR or virtual reality is a simulated experience made of various artificial environments. These surroundings can be similar to or completely different from the real world. Using VR gadgets, virtual reality can be experienced through sight and sound, and sometimes touch.

virtual reality tour
In this article, you will know the various ways the industry can leverage virtual reality to boost business outcomes.

Virtual Reality Tour in the Hospitality Industry

Virtual reality tour is one of the leading technology trends in the business world. Businesses have finally found ways to maximize the use of digital marketing to increase opportunities and boosts sales.

In the hospitality industry, virtual reality provides convenience to both businesses and guests. It allows potential customers to be digitally transported to a hotel or a travel destination. The application of virtual reality in the hospitality industry has just been recently recognized. Businesses have discovered its full potential and have been using it to increase customers annually.

Virtual Travel Experiences

Virtual travel experiences are the most commonly used virtual reality in the industry. This uses 360-degree video technology.

These videos allow users to experience, through virtual recreation, the different aspects of travel. Some of these include the experiences of taking the flight, swimming and diving on the beach, visiting the hotel, and the likes.

Virtual Hotel Tours

Virtual hotel tours are another common application of virtual reality. Some businesses make these tours available on their website. It gives the guests an opportunity to have a feel of the hotel rooms they booked for their vacation. For other potential customers, it allows them to see which available hotel rooms suit their preferences and needs best.

These tours can be easily accessed through various social media using its 360 video technology feature. The experience is at its best when you’re on your headphones.

Virtual Booking Processes

The latest innovation using virtual reality is the virtual booking process. This service has been employed by a few companies, such as Amadeus, but it ensures an increase in profit. It is the most convenient way for clients and guests to book flights, accommodation, and even cabs. The booking process is conducted through a virtual reality headset.

The potential for this service has yet been fully explored, but researchers and experts continue to innovate its application. It is not a question that virtual booking will be the next big thing in the hospitality industry. Technology has now made things possible and we expect greater innovations in various industries in this digital world. If you’re in need of a virtual tour software, we offer this innovative tool for an affordable rate.

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Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal
BlogDecember 12, 2019

Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

For the past few years, most hospitality businesses have tried and experimented with hotel virtual tour technology. Some hotels produced virtual tours on their websites and social media channels. The 360 virtual tour technology enables potential guests and customers to look, reserve, and book for rooms.

Oftentimes, the hotel virtual tour is shot using a 360-degree camera (panoramic view) to film all angles and directions at once. Let us uncover the evolution of hotel virtual tour; as well as the hotels that incorporate this technology to boost their bookings and sales.

How Hotel Virtual Tour Helps Increase Room Reservations and Bookings

The Pioneering Hotels

Some of the leading hotels that incorporate hotel virtual tour in their business are IHG, Kimpton, and Marriott. They recently launched a 360-3d virtual reality tour that showcases their luxury rooms and suites.

hotel virtual tour
Most hotels claim their booking sales increased by tenfold after using hotel virtual tour.

It enables their guests to explore the company’s features, amenities, and facilities without leaving their respective rooms. The hotel virtual tour also lets the customers reserve and make direct bookings at a distance. Meanwhile, Graduate Hotel’s Director of Sales and Revenue, Larkin MacDonald says their sales and marketing campaigns become easier as they consolidate it in one platform.

The Study

Visiting Media reveals most hotel brands need to recreate an experience closest to the feeling of visiting the property physically. It also establishes emotional connections to the customers while providing a one of a kind experience to them. The study also shows they can synchronize all their sales assets easily; thanks to a single centralized platform where they can plan appointment schedules and group sales.

European Hotels

Meanwhile, the Accor hotels in Europe like Fairmont Le Montreux Palace, Raffles Europejski Warsaw, Sofitel Munich Bayerpost, etc, also deployed the said solution to cater to their customer’s desires to experience their hotels virtually.

Their virtual tours incorporate immersive visuals like 3d photos, 360-degree images, and selling tools to let the customers book hotel rooms and event space. These top European hotels also claim an increase in their revenue after using virtual tours. The hotels are also working with professionals to sync all virtual tours and 3d images to connect them in a worldwide marketplace.

On Search Engines

According to Michal Hubschmann, hotel virtual tour increases not only hotel bookings and sales, but also in search engine rankings and marketing plans. As more and more customers spend more time and engagements in your virtual tours, it also reportedly increase exposure and rankings in Google’s search engine. The technology also generates reports to search engines compared to easier and faster compared to waiting to index a listing.

Hubschmann further reveals most hotels enjoy an astounding 50% increase in views than using regular, static images. Hotel virtual tour also helps upsell most hotel's deluxe rooms and suites. They create virtual tours to showcase the difference between standard and deluxe rooms after booking. It results in most customers making another booking for their top luxurious rooms to enjoy the experience.

The WOW Effect

Meanwhile, GCH's digital marketing consultant, Daniel Wishnia, says hotel virtual tour's success lies in giving the WOW effect to customers. It offers huge incentives to hospitality businesses as guests get to book directly to their rooms compared to collaborating with Online Travel Agency (OTA).

This is important since most hotels have to pay up to 30% to OTA as their booking agent for tour packages. Not only the hotel virtual tour helps in boosting their sales, but it also helps curb their expenses too. They can now spend this money in other crucial areas in the hospitality business. So if you haven’t already, start incorporating your business with hotel virtual tour now and boost your booking sales in no time!

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