Follow These Creative Ways For A Perfect Virtual Tours Creator

Follow These Creative Ways For A Perfect Virtual Tours Creator

With digital marketing becoming the norm these days, real estate firms have come to terms with technology and all it has to offer. One which is the Virtual Tours Creator. In this article, we will be providing you with tips on creating your own real estate virtual tours.

Virtual Tours

Virtual tours are one of the most efficient strategies in online marketing. Aside from that, when realtors use this, social media platforms and even Google backs it up for a promotional boost. This makes your firm more visible and creates a strong online presence for your business.

Virtual Tours Creator

Virtual Tours Creator is a state-of-the-art online and self-managed virtual tour creation platform. It is a 360 virtual tour software targeting real estate property and sales managers as its clients. This virtual tour creator allows clients to create and publish their own virtual tours in just a couple of minutes. This software also produces high-quality imagery and provides awesome Australian-based support and training.

To have a head start on how to make astonishing virtual tours using this software, here are some tips:

Check your equipment

virtual tours creator
Invest in the right photo or video shoot equipment to recreate a perfect virtual tour.

First things, always make sure that the equipment you are using is in perfect condition to ensure flawless conduct of the production of a virtual tour. Batteries should be fully-charged and SD cards should have enough space for recording.

Select the best time for shooting.

The best time for shooting is most likely around sundown when there is lesser yet warmer light. Your pictures and videos will have better quality with this lighting.

Get rid of unnecessary stuff in the area

Before taking images and videos of the location, make sure that the area is all tidied up. Equipment used for shooting should also not be seen in the virtual tour. And most of all, you or anyone who is doing the shoot should remain hidden no matter what.

Mix and Match

When you feel like some items placed in a certain area does not belong to its environment, put it somewhere else or remove it entirely. You can match things and furniture up with other areas in the house. You can arrange them according to color, design, the ambiance of the place, etc.

Shed some light in the area

Since shooting is done during sundown, the interior is not well-lit. Because of this, there is a need to illuminate the area. You can switch on all available lights as long as it does not create gleams on mirrors and glasses.

Flaunt all you want

Virtual tours are an opportunity to show off parts of the property as much as you can. Exterior images of the location can also interest your target clients so take a few angles of it. Your clients would also appreciate it more when they see a part of the neighborhood so do shoot some parts of the landscape

Don’t do close-ups

Taking close up images will do nothing as part of your strategy. Viewers will wonder why they are staring at a blank wall or piece of furniture. Give them the best angle of the room as much as possible. You can make use of a table or bed.

Watch out for mirrors and reflections

Be aware of mirrors and reflections. Always make sure that you are not reflected on any of them. Treat windows and anything made of glass the same.

Conclusion

And those were our 8 tips for making a virtual tour using a virtual tour creator. For a start, sign up to Virtual Tour Easy for free and you will definitely win more clients and be ahead of the competition.

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6 Virtual Tour Creative Ideas To Incorporate In Your Business

6 Virtual Tour Creative Ideas To Incorporate In Your Business

A virtual tour is one of the products of advanced technology. It can be used as a strategy to promote various kinds of businesses. The industry to benefit the most out of this is the real estate industry.

Virtual Tour Vs. Slideshow

Most realtors do not understand the difference between virtual tours and slideshows. Major sites like Zillow and Redfin even use these slideshows for their online tours. However, slideshows do not suffice most clients anymore.

Slideshows cannot capture every corner of the property being sold. However, this can be achieved using virtual tours since it is a simulation of the existing location. Aside from images and videos, you can also add music, sound effects, narration, and text. That is the biggest difference between the two and this is why virtual tours are relatively better than slideshows.

6 Tips to Create Your Own Virtual Tours

1. Make Use of Live Broadcasts Features

Take advantage of Facebook Live and Twitter’s Periscope to broadcast your open house event to your followers. This will entice potential clients to inquire about or visit your properties.

Another great news about this is that Facebook engineers love when users utilize the Live feature to stream content. To maximize engagement, they place these videos at the top of the newsfeed. The feature also allows you to track the views and reply to comments in real-time.

2. Highlight Key Features of the Property

Despite the advancements of virtual tours, there are certain details that cannot be captured simply by images and videos. If you want to highlight these certain details, you can use simple editing tools. You can insert graphics into photos and videos or texts to inform your target audience about such property features.

This strategy can make all the difference in your clients making a phone call for a showing to see more of the property.

3. Catch the Essence of the Neighborhood

While there are clients who buy properties based on their preferences and needs, there are those who buy into a neighborhood. Only a few realtors associate this when creating their virtual tours. The neighborhood is not being featured when it should be treated as a trump card.

virtual tour
When making a virtual tour, consider showcasing the unique features of the community.

These may include parks, playgrounds, clubhouses, recreation facilities, and a local pool. To catch the interest of your audience, use high definition action shots. There’s no need to hire an expert to do this, a smartphone would do the job.

4. Be your own HGTV Star

Rather than hiring a host for your virtual tour, why not it be just you? This can cut costs and ignite the inner talent in you. And since you know the property better than anyone else, you are the best fit to do it in the first place.

5. Integrate Interactional Floor Plans

Allowing your clients to have a sense of the property space would be greatly appreciated and create a better impression. There are apps where you can create detailed two-dimensional floor plans using your smartphone in just less than 30 minutes. You can then upload them to your virtual tour as part of the virtual show.

6. Mention Upgrades and Improvements

Buyers like to get into details about the property history and its previous owners. A well taken care of house gets positive impressions from the clients. Consider adding images and videos that showcase the recent house improvements. It’s better if you also include a previous photo to show the comparison. By incorporating these major upgrades, you’re expressing how much care you have for the home.

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Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

For the past few years, most hospitality businesses have tried and experimented with hotel virtual tour technology. Some hotels produced virtual tours on their websites and social media channels. The 360 virtual tour technology enables potential guests and customers to look, reserve, and book for rooms.

Oftentimes, the hotel virtual tour is shot using a 360-degree camera (panoramic view) to film all angles and directions at once. Let us uncover the evolution of hotel virtual tour; as well as the hotels that incorporate this technology to boost their bookings and sales.

How Hotel Virtual Tour Helps Increase Room Reservations and Bookings

The Pioneering Hotels

Some of the leading hotels that incorporate hotel virtual tour in their business are IHG, Kimpton, and Marriott. They recently launched a 360-3d virtual reality tour that showcases their luxury rooms and suites.

hotel virtual tour
Most hotels claim their booking sales increased by tenfold after using hotel virtual tour.

It enables their guests to explore the company’s features, amenities, and facilities without leaving their respective rooms. The hotel virtual tour also lets the customers reserve and make direct bookings at a distance. Meanwhile, Graduate Hotel’s Director of Sales and Revenue, Larkin MacDonald says their sales and marketing campaigns become easier as they consolidate it in one platform.

The Study

Visiting Media reveals most hotel brands need to recreate an experience closest to the feeling of visiting the property physically. It also establishes emotional connections to the customers while providing a one of a kind experience to them. The study also shows they can synchronize all their sales assets easily; thanks to a single centralized platform where they can plan appointment schedules and group sales.

European Hotels

Meanwhile, the Accor hotels in Europe like Fairmont Le Montreux Palace, Raffles Europejski Warsaw, Sofitel Munich Bayerpost, etc, also deployed the said solution to cater to their customer’s desires to experience their hotels virtually.

Their virtual tours incorporate immersive visuals like 3d photos, 360-degree images, and selling tools to let the customers book hotel rooms and event space. These top European hotels also claim an increase in their revenue after using virtual tours. The hotels are also working with professionals to sync all virtual tours and 3d images to connect them in a worldwide marketplace.

On Search Engines

According to Michal Hubschmann, hotel virtual tour increases not only hotel bookings and sales, but also in search engine rankings and marketing plans. As more and more customers spend more time and engagements in your virtual tours, it also reportedly increase exposure and rankings in Google’s search engine. The technology also generates reports to search engines compared to easier and faster compared to waiting to index a listing.

Hubschmann further reveals most hotels enjoy an astounding 50% increase in views than using regular, static images. Hotel virtual tour also helps upsell most hotel's deluxe rooms and suites. They create virtual tours to showcase the difference between standard and deluxe rooms after booking. It results in most customers making another booking for their top luxurious rooms to enjoy the experience.

The WOW Effect

Meanwhile, GCH's digital marketing consultant, Daniel Wishnia, says hotel virtual tour's success lies in giving the WOW effect to customers. It offers huge incentives to hospitality businesses as guests get to book directly to their rooms compared to collaborating with Online Travel Agency (OTA).

This is important since most hotels have to pay up to 30% to OTA as their booking agent for tour packages. Not only the hotel virtual tour helps in boosting their sales, but it also helps curb their expenses too. They can now spend this money in other crucial areas in the hospitality business. So if you haven’t already, start incorporating your business with hotel virtual tour now and boost your booking sales in no time!

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5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!

5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!

The 360 Virtual Tour

The Real Estate market is an ever-changing industry and the demand increases every year. We make use of virtual reality to promote selling properties. We make it an even more realistic experience by offering a 360 virtual tour.

Promoting properties using a 360 virtual tour is one of the latest trends that realtors developed to get them ahead in the game. Various tools are available for realtors to outwit other competitors and draw attention to their properties.

How does a 360 virtual tour help with a real estate deal?

Fine Way to Display

A 360 virtual tour is a great way to showcase the property you are promoting regardless if it’s commercial or residential.

Here you can highlight the rooms and available spaces in the house that the client can explore and navigate by moving to directions they want to see. Most clients explore the different parts of the house like bedrooms and hallways to get an idea of how the real property must look like in reality. Depending on how many floors, the client can freely select the area that piqued their interest.

You can even find additional details on the screen and get the information you need. In most cases, this information holds the exclusive details available in the house like a piece of antique furniture or a rare collection included in the sale.

No Wasted Effort

Realtors get calls all the time from clients and you are no different. This technological advancement would save both parties from unnecessary hassle. Instead of putting an appointment for a home visit for a property that’s far from your area, a 360 virtual tour allows you to find out if the home meets your requirements without going on-site. This saves you more time and avoids the hassle of scheduling a home visit only to find out the property does not meet your standards

People with busy work schedules will appreciate the convenience of this tour.

Not only easy but Cost-effective

Virtual tours give the impression of being costly and it would take a lot of time to create them. Contrary to that assumption, it is easy to make them and saves time. You can use the internet and follow the instructions to create them.

WordPress, for example, allows you to create a virtual tour with an exclusive WPVR plugin.

Take a single panorama image from every room around the house or property that you want your client to see. Upload that image to the plugin. The WPVR will link those images and viola! Now you have a 360 virtual tour that’s readily available for your clients!

More Reliable

360 virtual tour makes you reliable in presenting parts of the property
360 virtual tour help buyers see an entire room

High-quality real-estate images and visuals help leave give an impression to your clients, which you can take advantage of thanks to this technology. Virtual tours give clients a certain image for them to look forward and help them eliminate unnecessary visits to properties they are less likely to admire. On many occasions, clients are becoming meticulous in purchasing both residential and commercial properties. Single images won’t stand a chance in the industry.

Buyers get more inclined to images they can manipulate to see better. Panoramic images help them get the best visual of the actual home.

A new way to Attract Clients

Many realtors remain unaware of this feature since they lack background on virtual tours which is why this is the perfect time to explore and offer the clients an accessible way to view properties. Technological advancement taught people a convenient way to do almost everything at home, especially ones who are from abroad looking for relocation or seeking inquiries on remote property investment. You’ll surely get an extra boost and generate traffic in promoting your social platforms.

Take the challenge of experiencing it first hand. Expand your horizons and use the latest trends in landing more clients. Real Estate agents and investors will surely benefit from a 360 virtual tour.

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Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!

Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!

Virtual Tours Made Possible

Virtual tours bring more opportunities by helping clients find their perfect property and also in growing the businesses of real-estate agents. Homebuyers are also given the chance to see the property without meeting with the agent or visiting the place on-site.

The advancement in real-estate technology we enjoy today provides a convenient way to find our dream home. It allows us to make home visits to potential property easier.

The rise in the demand for properties opened a gateway for the competition from their fellow agents. The good thing about seeking help from an agent is their ability to provide you with a list of properties. Their new listings keep the options open for homebuyers. For a long time, this process is traditionally accepted by the real estate industry.

Evolving Industry

Real Estate Virtual Tours are transforming the real estate market into being more accessible to clients around the world.

3D Virtual Tours are classified into two types: guided and interactive visits.

Guided visits are like the traditional videos promoting the property in a virtual 3D form. The video is made with a 360-degree visual and is convenient for properties that already exist. Here, you won’t need to invest in expensive and sophisticated rendering materials, you only need to buy the Virtual Reality headset for the clients to immerse in the 3D video.

Interactive visits allow the client to be immersed in the program and move freely within the property. Interactive visits are more complicated but favored by the client since it lets them show and experience the property more efficiently.

Real Estate Using VR Technology

Virtual Showcase

Clients like to see as much property as they can for comparison before making a decision. When the property showcases reach too many for both parties to handle, virtual property showcasing turns into a technological miracle. VR helps solve the problem of time-consuming property visits and helps save money.

Imagine a 30-minute to an hour drive to your next home visit reduced to minutes and you can even cover a lot of properties even at a distance. The Real Estate Virtual Tours need the client to wear a VR headset to experience the enveloping experience and have a walk through the properties. VR helps the clients make an initial visit and eliminate those that don’t meet their requirements.

Virtual Staging

Staging needs investment, especially when you are selling newly built properties. A property staged better in virtual reality is better than selling a home with no pieces of furniture. While it’s better to leave minimum decorations when virtual staging, the property needs to show clients carefully-chosen pieces of furniture and decor where clients are still left to fill something for their imagination.

staging is controlled better in virtual tours
A well-crafted virtual staging will draw the attention of clients and easier to sell

When the staging is virtual, you control what the clients see and set an image for the potential property.

Visualizing Architecture

Have you seen a model house? As good it looks, this phase of marketing a property before its construction proved challenging not only to agents but also the developers. Models like to help potential clients see what home or property they can expect and develop. Model houses need well-crafted interior designs to convince clients on purchasing the property.

Virtual tours redefined visualizing architecture by creating a cheaper way of models to properties while still allowing the clients to check the details of the interior and exterior of the properties they are about to build. Real Estate is a serious business not only due to the cost of acquiring such property but also its significance in the personal aspect of the buyers with the purchase.

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Virtual Staging Do's and Don'ts for Real Estate Professionals

Virtual Staging Do’s and Don’ts for Real Estate Professionals

According to a report done by Redfin, 90 percent of home buyers look go online to view the properties they intend to buy. The report also added that 20 to 35 percent of the buyers make an offer for properties they have not even set foot in. This has made virtual staging a popular tool for sellers and agents to drive traffic to property listings that may otherwise be vacant.

There are best practices that can turn the process into a smoother one from a technical and ethical perspective. For instance, you need to be aware that adding more than furniture to the setup can cause problems. It is ethical for the photos to reflect the actual look of the property.

How to Take Original Photos

Make sure that you provide the stager with high-resolution photos to be used for the staging. This will make sure that the photos can be used in different formats for both online and offline applications.

Don’t use photos that are low resolution or those taken with a cellphone. This won’t be able to produce a high quality virtually staged product or a photo that can sell the property well.

It is necessary for you to hire the services of a professional photographer who knows how to set up the right lighting, take photos from the right height, and produce photos that show the accurate balance between floor and ceiling leading to the best results.

Ask the professional photographer to take the chest-level of the rooms to be staged and several other angles. This will give the stager good-quality base photos to work with. Each photo has to strike a balance between the ceiling and the floor which will make it easy for the stagers to add appropriate furnishings. In the end, the home has to be photographed as if it were already staged or decorated.

It is not wise to take photos on your own. You are better off hiring a professional. Poorly captured photos may make the furnishings cartoonish and unprofessional, having incorrect or inaccurate lighting, and not placed in the correct angle. There are many things to consider in virtual stagings such as building codes, traditional heights of furnishings and the rooms, standard measurements, and other design elements and factors. It is also necessary to possess a top-performing software to use in producing appealing photos of beautifully staged homes.

Understanding the Best Applications for Virtual Staging

Virtual staging may be used in rooms that have unique and unusual spaces that can be used as a fitness room, play area, game room, etc. Such rooms need more specific furnishings. Outdoor spaces are also great for virtual staging.

It’s not wise to throw away the vacant photos. These photos can be used to show the “before” and “after” staging photos. These photos can also be used to show two different spaces, one as a bedroom and another as a game room.

Virtual staging is a budget-friendly tool that only costs a fraction of the cost involved in traditional staging. Traditional staging costs $2,500 while the virtual version costs only $225. Virtual staging services are often paid by agents just like a virtual tour, drone videos, and 360-degree photography. A hybrid approach may also be used; it’s a combination of traditional and virtual staging processes.

Disclosure and Ethics in the Practice

It’s important to disclose to agents and buyers that the homes have been staged. The best place to do this is on the MLS listing. This is a good way for the information to be relayed to the aggregators you are interacting with. There are also those that brand the staged photos to avoid any kind of confusion.

It’s not smart to hire companies that do virtual staging by moving walls, adding paints, or changing the flooring and its color. These are already part of architectural rendering which is required for remodeling or designing a space. Virtual staging involves the placement of digital furnishings and decors into the photos of spaces in the property.

Virtual staging must also not be used to hide the flaws found in a property.

Use of Photos for Marketing

Make sure that the home is virtually staged before it is listed. The first two weeks when a listing is out online are important to creating a good impression. That means that from the very start the virtually staged photos must be appealing.

You may think outside of the box when it comes to using the photos of virtually staged rooms. They can be integrated into flyers and brochures for maximum impact. It is also possible to print and mount hard copies of the space to give the buyers an idea of how the room can be furnished.

Virtual staging, like a virtual tour, is a must for any property listing. If you want to get started on a virtual tour, sign up on our website!

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[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

When listing an apartment, it is important to spruce it up for potential renters or buyers. When your apartment is fixed up, it will be more appealing and quickly find new tenants. But how do you prepare for the listing, especially if you are low on funds? The simple solution is to focus on quick and easy DIY projects. By taking a little time to complete a project yourself, you can spend less and present your apartment in the best light possible!

Remove Personal Items

Let’s start with photography. Before taking photos of your unit for listing purposes, it is recommended that you remove all personal elements. Items such as family photos can be distracting to potential tenants or buyers. When you remove these photos, any walk-thru or virtual tour viewer will see the important aspects of your apartment, without being distracted by anything else.

Replace family photos with a few, cheap photographs of landscapes or items that are neutral but add to the décor. You can walk around your neighborhood and take photos, printing them from your home printer in black and white to add as décor. You could also purchase some stock frame inserts for this purpose online.

Art Hanging/Framing

Just like photography, artwork adds to the appeal of a space. Consider ordering affordable Metal prints to add to the empty walls of the apartment. This type of artwork looks great in a living room or bedroom. Instead of a traditional photograph, a metal print allows you to use a photo you have and create an aluminum sheet piece. The photo is then finished with clear or white gloss, creating a lovely look and feel.

Use the same idea as with photography and take a landscape photo or pictures of buildings in your neighborhood and create custom, yet inexpensive artwork you can add to the home.

Add Unique Lighting

Another great option is to add unique lighting. When touring your apartment, interested individuals will notice a unique light fixture. Take time to add stunning pieces to the living room or dining room area that can show off space. Look for discounted deals at big box stores to save on the piece. For installation, try the DIY approach or have a handy friend help with putting the light fixture in place.

Painting

If you have lived in your apartment for a long time or have rented it to tenants, chances are, you have not painted the space in a while. Over time, paint on the walls can chip and dull, creating a less than appealing look. Take time to paint the rooms of your apartment to create a fresh space.

When painting, choose neutral tones. Don’t go for bold or bright colors. When you choose odd color choices, you are closing off the apartment to particular buyers or tenants. Placing images of your apartment online is a major way to drive traffic to space. If your paint colors aren’t appealing, potential tenants will not give your property a second glance. Choose neutrals like whites, grays or blue colors for mass appeal.

Refurbishing Furniture

Another great way to prepare your space is to refurbish old furniture. Do you have any furniture pieces you will be getting rid of when you move? Or perhaps you found a cool piece on the side of the road or at a garage sale and have been planning a refresh? Whatever the case may be, use an old piece of furniture and create something interesting as staging furniture.

Examples could be old crates turned into a coffee table or an old door turned into a coffee table. The options are really endless as long as you use your imagination!

These are just a few ways to update your apartment before listing it. Be sure to think about how your space looks with fresh eyes to see how you can make changes to find a quick buyer or tenant!

About the Author:

Corey Tyner is the owner of Arizona land buyers, Phoenix fast sell home buyers, and Austin Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.

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Virtual Staging Adds Real Impact to Multifamily Marketers

Virtual Staging Adds Real Impact to Multifamily Marketers

To provide a realistic sense of a home or an apartment unit’s potential, it is important to ensure virtual staging. Multifamily developers try to rely heavily on this tech-driven method to set them off from the residential properties. Virtual staging requires the integration of immersive elements and 3D components. There is a long list of techniques to choose from when it comes to real estate marketing, but most marketers choose augmented reality and virtual reality.

Augmented reality is expected to become a $133.78 billion business by the year 2021. Virtual reality and augmented reality enable renters and property buyers to visualize the property they want to buy. According to the National Association of Realtors, 77 percent of the buyers expressed that it was easier for them to buy a home by going through staging by virtual tours.

The following are some of the best benefits of virtual home staging:

Allowing for More Interactive Experiences

The usage of virtual tours and augmented reality in virtual staging is high. These enable property buyers to have a more realistic experience of the properties while the developers can bring virtual staging to a higher level. It enables future owners of the property to walk around and experience the property personally.

Buyers can also shop while virtually roaming around the property by clicking on the furnishings and properties that they can find while on tour. Virtual reality and augmented reality enable multifamily marketers to showcase their portfolios to diverse markets.

Can Help Cut Cost

Virtual staging helps increase profits from real estate properties. It also aids in cost-cutting. Physically staging a home can be expensive. With virtual staging, it only costs as much as the furniture being delivered. Virtual staging can also replace the model units which can be rented or sold to add more to the profits. The average amount of expenses reaches $20,000 to $24,000. This is based on the monthly expenses of renting a one-bedroom unit as a model.

Many Staging Options Available

Virtual staging is highly scalable which makes it easy for developers of multifamily properties to market various properties, each with unique characteristics and features. Each type of property will be ready for virtual interaction with property buyers. Virtual staging can feature an open-floor concept with minimal designs. Another unit may be more opulent with grand entrances and statement details.

If you are thinking of starting a virtual tour for staging a property soon, you can get a free virtual tour when you sign up to Virtual Tour Easy.

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