Take a Sneak Peek in Cambodia's Real Estate 360 Virtual Tour

Take a Sneak Peek in Cambodia’s Real Estate 360 Virtual Tour

360 Virtual Tour: Invading Real Estate Industry

Are you having a hard time viewing a property miles away? Maybe not having enough time due to a fully-packed schedule? There could be thousands of reasons why an attempt to view a home listing becomes impossible. Then, the 360 Virtual Tour happened. While there are already several realtors adapting the new ways to promote properties, people are yet to understand what to expect from it.

One of the countries embracing the new tour option is the Kingdom of Cambodia. 360 virtual tour is an innovative way prepared to present homes the features of the property online. The panoramic image allows clients to appreciate a 360 degrees perspective of a given property. Homebuyers don’t need to be physically present when they don’t need to be, especially, for initial viewing. It’s a good way to save the realtor’s and homebuyer’s time, effort, and money. The tour also enables them to filter only the properties that meet their requirements.

What Benefits to Expect from 360 Virtual Tour

Homebuyers have their preferences on which houses meet their expectations. They can be generic and choose a feat that contributes to a certain look or ambiance. They can also be specific requirements due to their nature of work or habits. What realtors should realize is the potential of bridging their needs to what you can offer.

Photos are great but taking a leap and embracing something new means an opportunity in taking your business to the next level. Images leave homebuyers puzzled about where we can find certain sections and parts of a home. The virtual technology lets people experience an interactive tour.

360 Virtual Tour Convenience

Real estate agents generate more buyers by providing valuable service to homebuyers. Imagine the remote experience, bringing a modern touch to a classic business. The 360 virtual tour brings even more value to clients abroad looking for a convenient way of purchasing a home in Cambodia. Just like any other showroom, homebuyers can virtually move through the rooms at their own pace with a 360 perspective of the property.

Developers and homebuyers know that the real estate market in Cambodia is rising fast. New condos and commercial buildings are picking up, easing in the progress of the economy. We’ve accepted the competition rising, leaving outstanding agents to find ways to stand out! Step up and take the challenge to render a 360 virtual tour every homebuyer is eager to experience.

The Visuals Matter Inside and Out

Marketing properties that technically don’t exist yet is never easy but made possible by virtual reality. You may have even seen your share of 3D models or miniature of the properties. They are impressive, the landscapes and driveways are visible but what about the interior?

360 virtual tour better than the 3D house models

Real estate agents often create showrooms to showcase the property as full-scale models. It’s a marketing method that requires a costly investment to impress homebuyers.

The Solution

Virtual Tour Easy offers real estate businesses an enhanced way of staging properties with little investment. The 360 virtual tour is a cheaper and immersive marketing strategy to encourage homebuyers to purchase properties that aren’t built yet.

Imagine the number of homebuyers you can accommodate by having a showroom available 24/7. With 360 Virtual Tour, they’ll have a variety of choices on the halls they want to walk and gain access to rooms they want to see.

Conclusion

Traditional home buying is priceless but the world is turning into a fast-paced market. Goods, products, and services sell better online. The innovative virtual technology continues to create wonders by generating leads. Learn more about the 360 Virtual Tour and how you can improve your home listings by signing up for Virtual Tour Easy!

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How Virtual Tours Highlight Your Vacation Rental's Stunning Features

How Virtual Tours Highlight Your Vacation Rental’s Stunning Features

Virtual Tours

Real estate started using this technology before the vacation rental industry started adapting it, says Jake Stewart. Stewart is a Senior Product Manager, Virtual Tours at Vrbo.

I’m sure you’ve heard about a quote “To see is to believe.” Then, your next vacation will be a walk in the park. Technology made a great impact on property purchases and rentals after introducing the technology of virtual tours. Vacation rental sites provide these tours to let their potential leads immerse in the property before they pursue buying.

Potential clients experience a simulation of a sequence of either still images or videos. The technology is not that new but applications made better through the years are available in the market.

Virtual Tour Potential

Virtual Tours Easy is the easiest and most efficient 360 virtual tour in the world featuring lots of features, hotspots, and audios. You just have to embed it on your website, share it via email or on social networking sites. The digital immersive experience is the primary selling point. It highlights your vacation rental’s stunning features with an impressive illustration, persuading your clients even better than just an image or two for travelers.

Duane Tornquist, Co-Founder of Artists of the Industry, says that virtual tour is just the beginning. You can use the mixed augmented reality to help clients save time and effort before they make a decision. Tornquist added that site visits can become an entirely new set of tools that the travel industry can showcase. Virtual tours are effective in emphasizing the good points of your vacation rental. Clients have the chance if they can imagine staying in your property.

Vacation Rental Virtual Tours

Vacation Rental VT is a 360-degree immersive tour viewing your vacation home. You’ve seen videos touring you home several times. Using this technology, the tour is in your clients’ control. It has a feature to let your leads navigate the property at their own pace, they won’t have to keep up with you or the videos. They can explore every corner of your home and get a better understanding of the amenities, layout and booking details.

Most vacation rental sites have already integrated their virtual tour feat with their listings, so clients don’t have to click off the site to start one.

According to John Banczak, CEO and Co-Founder of TurnKey, some guests might have concerns regarding accessibility. Travelers might have difficulty with stairs or any particular layout in the vacation home won’t waste both of your time. They’ll determine immediately if their home travel needs are met. Also, your guests deserve to know that what they see in your tour promotion is what they’ll experience in person.

How Your Vacation Rental Site Adopts a Virtual Tour

Vacation rental companies realized that virtual tours feature could help in their bookings.

Virtual tours make it easier to choose a vacation home
V

Property descriptions and photos help visualize your rental property, however, they don’t show every corner detail that clients might want to know. Every traveler is different just like their needs. They may want a bedroom adjacent to the restroom or inside their room. They may also like a backyard pool view from their bedroom. Each with needs and preferences different from the other.

Vacation rentals are known to post great images taken by highly-talented photographers and oversell their properties. They use techniques using wide-angle lenses to make the area look huge. However, virtual tours are harder to fake.

Conclusion

The tours will make it easy for your clients to navigate and access after getting used to its interface. It’s convenient in deciding what rental they want to pursue. For more details on how to create your vacation rental virtual tours, sign up to Virtual Tour Easy for Free!

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Level Up Your Social Media Marketing By Incorporating Virtual Reality Tour

Level Up Your Social Media Marketing By Incorporating Virtual Reality Tour

As we enter the first quarter of the year 2020, it’s time to re-evaluate and brush up our social media marketing campaign! Are your strategies still effective this year? Are you struggling to make your presence known? If you’re on the latter, then we’ve got good news for you! Did you know that a virtual reality tour can help in boosting your social media marketing?

Not sure how to use or apply it? You better read this carefully because we’ll teach you how to incorporate virtual reality in your social media campaigns.

How to Incorporate Virtual Reality Tour In Social Media

Make a Virtual Reality Tour

This one should be a no-brainer for most influencers. You should produce a virtual tour first before embedding it on your social media account. But how should you create a virtual reality tour when you don’t have the necessary tools and resources?

When you can’t even try the software for free before you decide to buy it for life? Good thing we provide the right solution for you!

virtual reality tour
VTE offers a FREE trial to make your much-needed virtual reality tour.

At Virtual Tour Easy, we provide a software that creates high-quality VR tour video from your 360 photos instantly. Moreover, you can just create your VR in just 5 minutes! Giving you more time to draft your social media and other marketing campaigns.

Publish it Online

Now that you have your instant virtual reality tour thanks to VTE, the next step is to publish it across your social media channels. If possible, make your virtual tour as your Facebook page cover.

In this way, you’ll grab your customer’s attention right away whenever they visit your page. You can also highlight the VR by doing sponsored posts so that it will appear on your customer’s News Feed.

The more they’re exposed to your virtual tour, the more they’re likely to engage and check with your products or services. Studies also show that most social media users tend to interact more with pages with virtual reality tour compared to long blocks of texts or static images.

Maximize Your Google Marketing Strategy

Virtual reality tours aren’t only crucial in social media pages. It can also help pave the way to boost your Google rankings. We recommend you place your virtual tours on Google My Business, Google Maps, Google+, and Google Street Views.

One major benefit of having a VR tour is that you're able to walk through your customers on your shop when they search for your business on Google.

Since they already spend some time engaging in your business, you might as well make it worth it. The moment they see your shop beyond the door, they can also engage with it.

Then, they'll be able to know the products or services you offer; enticing them into meeting with you in person. Study shows adding a virtual tour to your Google business also helps in boosting your leads.

Share it on Youtube and Twitter

Aside from Facebook and Google, you can also share your virtual links on other social media channels. For example, sharing your virtual reality tour on Twitter is as easy as sharing a link.

You can compose a little description and Tweet it to your followers. If not, you can share a promotional statement with the VR tour link to advertise it on your platform occasionally.

If you have a Youtube channel, take advantage of the vlog platform to upload your virtual reality tour as a regular video. Studies show uploading your VR tour on Youtube helps increase your views by up to 70%. Another expert also shared every 8 out of 10 of your followers get to watch VR tours than a normal, regular video.

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Follow These Creative Ways For A Perfect Virtual Tours Creator

Follow These Creative Ways For A Perfect Virtual Tours Creator

With digital marketing becoming the norm these days, real estate firms have come to terms with technology and all it has to offer. One which is the Virtual Tours Creator. In this article, we will be providing you with tips on creating your own real estate virtual tours.

Virtual Tours

Virtual tours are one of the most efficient strategies in online marketing. Aside from that, when realtors use this, social media platforms and even Google backs it up for a promotional boost. This makes your firm more visible and creates a strong online presence for your business.

Virtual Tours Creator

Virtual Tours Creator is a state-of-the-art online and self-managed virtual tour creation platform. It is a 360 virtual tour software targeting real estate property and sales managers as its clients. This virtual tour creator allows clients to create and publish their own virtual tours in just a couple of minutes. This software also produces high-quality imagery and provides awesome Australian-based support and training.

To have a head start on how to make astonishing virtual tours using this software, here are some tips:

Check your equipment

virtual tours creator
Invest in the right photo or video shoot equipment to recreate a perfect virtual tour.

First things, always make sure that the equipment you are using is in perfect condition to ensure flawless conduct of the production of a virtual tour. Batteries should be fully-charged and SD cards should have enough space for recording.

Select the best time for shooting.

The best time for shooting is most likely around sundown when there is lesser yet warmer light. Your pictures and videos will have better quality with this lighting.

Get rid of unnecessary stuff in the area

Before taking images and videos of the location, make sure that the area is all tidied up. Equipment used for shooting should also not be seen in the virtual tour. And most of all, you or anyone who is doing the shoot should remain hidden no matter what.

Mix and Match

When you feel like some items placed in a certain area does not belong to its environment, put it somewhere else or remove it entirely. You can match things and furniture up with other areas in the house. You can arrange them according to color, design, the ambiance of the place, etc.

Shed some light in the area

Since shooting is done during sundown, the interior is not well-lit. Because of this, there is a need to illuminate the area. You can switch on all available lights as long as it does not create gleams on mirrors and glasses.

Flaunt all you want

Virtual tours are an opportunity to show off parts of the property as much as you can. Exterior images of the location can also interest your target clients so take a few angles of it. Your clients would also appreciate it more when they see a part of the neighborhood so do shoot some parts of the landscape

Don’t do close-ups

Taking close up images will do nothing as part of your strategy. Viewers will wonder why they are staring at a blank wall or piece of furniture. Give them the best angle of the room as much as possible. You can make use of a table or bed.

Watch out for mirrors and reflections

Be aware of mirrors and reflections. Always make sure that you are not reflected on any of them. Treat windows and anything made of glass the same.

Conclusion

And those were our 8 tips for making a virtual tour using a virtual tour creator. For a start, sign up to Virtual Tour Easy for free and you will definitely win more clients and be ahead of the competition.

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6 Virtual Tour Creative Ideas To Incorporate In Your Business

6 Virtual Tour Creative Ideas To Incorporate In Your Business

A virtual tour is one of the products of advanced technology. It can be used as a strategy to promote various kinds of businesses. The industry to benefit the most out of this is the real estate industry.

Virtual Tour Vs. Slideshow

Most realtors do not understand the difference between virtual tours and slideshows. Major sites like Zillow and Redfin even use these slideshows for their online tours. However, slideshows do not suffice most clients anymore.

Slideshows cannot capture every corner of the property being sold. However, this can be achieved using virtual tours since it is a simulation of the existing location. Aside from images and videos, you can also add music, sound effects, narration, and text. That is the biggest difference between the two and this is why virtual tours are relatively better than slideshows.

6 Tips to Create Your Own Virtual Tours

1. Make Use of Live Broadcasts Features

Take advantage of Facebook Live and Twitter’s Periscope to broadcast your open house event to your followers. This will entice potential clients to inquire about or visit your properties.

Another great news about this is that Facebook engineers love when users utilize the Live feature to stream content. To maximize engagement, they place these videos at the top of the newsfeed. The feature also allows you to track the views and reply to comments in real-time.

2. Highlight Key Features of the Property

Despite the advancements of virtual tours, there are certain details that cannot be captured simply by images and videos. If you want to highlight these certain details, you can use simple editing tools. You can insert graphics into photos and videos or texts to inform your target audience about such property features.

This strategy can make all the difference in your clients making a phone call for a showing to see more of the property.

3. Catch the Essence of the Neighborhood

While there are clients who buy properties based on their preferences and needs, there are those who buy into a neighborhood. Only a few realtors associate this when creating their virtual tours. The neighborhood is not being featured when it should be treated as a trump card.

virtual tour
When making a virtual tour, consider showcasing the unique features of the community.

These may include parks, playgrounds, clubhouses, recreation facilities, and a local pool. To catch the interest of your audience, use high definition action shots. There’s no need to hire an expert to do this, a smartphone would do the job.

4. Be your own HGTV Star

Rather than hiring a host for your virtual tour, why not it be just you? This can cut costs and ignite the inner talent in you. And since you know the property better than anyone else, you are the best fit to do it in the first place.

5. Integrate Interactional Floor Plans

Allowing your clients to have a sense of the property space would be greatly appreciated and create a better impression. There are apps where you can create detailed two-dimensional floor plans using your smartphone in just less than 30 minutes. You can then upload them to your virtual tour as part of the virtual show.

6. Mention Upgrades and Improvements

Buyers like to get into details about the property history and its previous owners. A well taken care of house gets positive impressions from the clients. Consider adding images and videos that showcase the recent house improvements. It’s better if you also include a previous photo to show the comparison. By incorporating these major upgrades, you’re expressing how much care you have for the home.

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Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

For the past few years, most hospitality businesses have tried and experimented with hotel virtual tour technology. Some hotels produced virtual tours on their websites and social media channels. The 360 virtual tour technology enables potential guests and customers to look, reserve, and book for rooms.

Oftentimes, the hotel virtual tour is shot using a 360-degree camera (panoramic view) to film all angles and directions at once. Let us uncover the evolution of hotel virtual tour; as well as the hotels that incorporate this technology to boost their bookings and sales.

How Hotel Virtual Tour Helps Increase Room Reservations and Bookings

The Pioneering Hotels

Some of the leading hotels that incorporate hotel virtual tour in their business are IHG, Kimpton, and Marriott. They recently launched a 360-3d virtual reality tour that showcases their luxury rooms and suites.

hotel virtual tour
Most hotels claim their booking sales increased by tenfold after using hotel virtual tour.

It enables their guests to explore the company’s features, amenities, and facilities without leaving their respective rooms. The hotel virtual tour also lets the customers reserve and make direct bookings at a distance. Meanwhile, Graduate Hotel’s Director of Sales and Revenue, Larkin MacDonald says their sales and marketing campaigns become easier as they consolidate it in one platform.

The Study

Visiting Media reveals most hotel brands need to recreate an experience closest to the feeling of visiting the property physically. It also establishes emotional connections to the customers while providing a one of a kind experience to them. The study also shows they can synchronize all their sales assets easily; thanks to a single centralized platform where they can plan appointment schedules and group sales.

European Hotels

Meanwhile, the Accor hotels in Europe like Fairmont Le Montreux Palace, Raffles Europejski Warsaw, Sofitel Munich Bayerpost, etc, also deployed the said solution to cater to their customer’s desires to experience their hotels virtually.

Their virtual tours incorporate immersive visuals like 3d photos, 360-degree images, and selling tools to let the customers book hotel rooms and event space. These top European hotels also claim an increase in their revenue after using virtual tours. The hotels are also working with professionals to sync all virtual tours and 3d images to connect them in a worldwide marketplace.

On Search Engines

According to Michal Hubschmann, hotel virtual tour increases not only hotel bookings and sales, but also in search engine rankings and marketing plans. As more and more customers spend more time and engagements in your virtual tours, it also reportedly increase exposure and rankings in Google’s search engine. The technology also generates reports to search engines compared to easier and faster compared to waiting to index a listing.

Hubschmann further reveals most hotels enjoy an astounding 50% increase in views than using regular, static images. Hotel virtual tour also helps upsell most hotel's deluxe rooms and suites. They create virtual tours to showcase the difference between standard and deluxe rooms after booking. It results in most customers making another booking for their top luxurious rooms to enjoy the experience.

The WOW Effect

Meanwhile, GCH's digital marketing consultant, Daniel Wishnia, says hotel virtual tour's success lies in giving the WOW effect to customers. It offers huge incentives to hospitality businesses as guests get to book directly to their rooms compared to collaborating with Online Travel Agency (OTA).

This is important since most hotels have to pay up to 30% to OTA as their booking agent for tour packages. Not only the hotel virtual tour helps in boosting their sales, but it also helps curb their expenses too. They can now spend this money in other crucial areas in the hospitality business. So if you haven’t already, start incorporating your business with hotel virtual tour now and boost your booking sales in no time!

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5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!

5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!

The 360 Virtual Tour

The Real Estate market is an ever-changing industry and the demand increases every year. We make use of virtual reality to promote selling properties. We make it an even more realistic experience by offering a 360 virtual tour.

Promoting properties using a 360 virtual tour is one of the latest trends that realtors developed to get them ahead in the game. Various tools are available for realtors to outwit other competitors and draw attention to their properties.

How does a 360 virtual tour help with a real estate deal?

Fine Way to Display

A 360 virtual tour is a great way to showcase the property you are promoting regardless if it’s commercial or residential.

Here you can highlight the rooms and available spaces in the house that the client can explore and navigate by moving to directions they want to see. Most clients explore the different parts of the house like bedrooms and hallways to get an idea of how the real property must look like in reality. Depending on how many floors, the client can freely select the area that piqued their interest.

You can even find additional details on the screen and get the information you need. In most cases, this information holds the exclusive details available in the house like a piece of antique furniture or a rare collection included in the sale.

No Wasted Effort

Realtors get calls all the time from clients and you are no different. This technological advancement would save both parties from unnecessary hassle. Instead of putting an appointment for a home visit for a property that’s far from your area, a 360 virtual tour allows you to find out if the home meets your requirements without going on-site. This saves you more time and avoids the hassle of scheduling a home visit only to find out the property does not meet your standards

People with busy work schedules will appreciate the convenience of this tour.

Not only easy but Cost-effective

Virtual tours give the impression of being costly and it would take a lot of time to create them. Contrary to that assumption, it is easy to make them and saves time. You can use the internet and follow the instructions to create them.

WordPress, for example, allows you to create a virtual tour with an exclusive WPVR plugin.

Take a single panorama image from every room around the house or property that you want your client to see. Upload that image to the plugin. The WPVR will link those images and viola! Now you have a 360 virtual tour that’s readily available for your clients!

More Reliable

360 virtual tour makes you reliable in presenting parts of the property
360 virtual tour help buyers see an entire room

High-quality real-estate images and visuals help leave give an impression to your clients, which you can take advantage of thanks to this technology. Virtual tours give clients a certain image for them to look forward and help them eliminate unnecessary visits to properties they are less likely to admire. On many occasions, clients are becoming meticulous in purchasing both residential and commercial properties. Single images won’t stand a chance in the industry.

Buyers get more inclined to images they can manipulate to see better. Panoramic images help them get the best visual of the actual home.

A new way to Attract Clients

Many realtors remain unaware of this feature since they lack background on virtual tours which is why this is the perfect time to explore and offer the clients an accessible way to view properties. Technological advancement taught people a convenient way to do almost everything at home, especially ones who are from abroad looking for relocation or seeking inquiries on remote property investment. You’ll surely get an extra boost and generate traffic in promoting your social platforms.

Take the challenge of experiencing it first hand. Expand your horizons and use the latest trends in landing more clients. Real Estate agents and investors will surely benefit from a 360 virtual tour.

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Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!

Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!

Virtual Tours Made Possible

Virtual tours bring more opportunities by helping clients find their perfect property and also in growing the businesses of real-estate agents. Homebuyers are also given the chance to see the property without meeting with the agent or visiting the place on-site.

The advancement in real-estate technology we enjoy today provides a convenient way to find our dream home. It allows us to make home visits to potential property easier.

The rise in the demand for properties opened a gateway for the competition from their fellow agents. The good thing about seeking help from an agent is their ability to provide you with a list of properties. Their new listings keep the options open for homebuyers. For a long time, this process is traditionally accepted by the real estate industry.

Evolving Industry

Real Estate Virtual Tours are transforming the real estate market into being more accessible to clients around the world.

3D Virtual Tours are classified into two types: guided and interactive visits.

Guided visits are like the traditional videos promoting the property in a virtual 3D form. The video is made with a 360-degree visual and is convenient for properties that already exist. Here, you won’t need to invest in expensive and sophisticated rendering materials, you only need to buy the Virtual Reality headset for the clients to immerse in the 3D video.

Interactive visits allow the client to be immersed in the program and move freely within the property. Interactive visits are more complicated but favored by the client since it lets them show and experience the property more efficiently.

Real Estate Using VR Technology

Virtual Showcase

Clients like to see as much property as they can for comparison before making a decision. When the property showcases reach too many for both parties to handle, virtual property showcasing turns into a technological miracle. VR helps solve the problem of time-consuming property visits and helps save money.

Imagine a 30-minute to an hour drive to your next home visit reduced to minutes and you can even cover a lot of properties even at a distance. The Real Estate Virtual Tours need the client to wear a VR headset to experience the enveloping experience and have a walk through the properties. VR helps the clients make an initial visit and eliminate those that don’t meet their requirements.

Virtual Staging

Staging needs investment, especially when you are selling newly built properties. A property staged better in virtual reality is better than selling a home with no pieces of furniture. While it’s better to leave minimum decorations when virtual staging, the property needs to show clients carefully-chosen pieces of furniture and decor where clients are still left to fill something for their imagination.

staging is controlled better in virtual tours
A well-crafted virtual staging will draw the attention of clients and easier to sell

When the staging is virtual, you control what the clients see and set an image for the potential property.

Visualizing Architecture

Have you seen a model house? As good it looks, this phase of marketing a property before its construction proved challenging not only to agents but also the developers. Models like to help potential clients see what home or property they can expect and develop. Model houses need well-crafted interior designs to convince clients on purchasing the property.

Virtual tours redefined visualizing architecture by creating a cheaper way of models to properties while still allowing the clients to check the details of the interior and exterior of the properties they are about to build. Real Estate is a serious business not only due to the cost of acquiring such property but also its significance in the personal aspect of the buyers with the purchase.

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Virtual Staging Do's and Don'ts for Real Estate Professionals

Virtual Staging Do’s and Don’ts for Real Estate Professionals

According to a report done by Redfin, 90 percent of home buyers look go online to view the properties they intend to buy. The report also added that 20 to 35 percent of the buyers make an offer for properties they have not even set foot in. This has made virtual staging a popular tool for sellers and agents to drive traffic to property listings that may otherwise be vacant.

There are best practices that can turn the process into a smoother one from a technical and ethical perspective. For instance, you need to be aware that adding more than furniture to the setup can cause problems. It is ethical for the photos to reflect the actual look of the property.

How to Take Original Photos

Make sure that you provide the stager with high-resolution photos to be used for the staging. This will make sure that the photos can be used in different formats for both online and offline applications.

Don’t use photos that are low resolution or those taken with a cellphone. This won’t be able to produce a high quality virtually staged product or a photo that can sell the property well.

It is necessary for you to hire the services of a professional photographer who knows how to set up the right lighting, take photos from the right height, and produce photos that show the accurate balance between floor and ceiling leading to the best results.

Ask the professional photographer to take the chest-level of the rooms to be staged and several other angles. This will give the stager good-quality base photos to work with. Each photo has to strike a balance between the ceiling and the floor which will make it easy for the stagers to add appropriate furnishings. In the end, the home has to be photographed as if it were already staged or decorated.

It is not wise to take photos on your own. You are better off hiring a professional. Poorly captured photos may make the furnishings cartoonish and unprofessional, having incorrect or inaccurate lighting, and not placed in the correct angle. There are many things to consider in virtual stagings such as building codes, traditional heights of furnishings and the rooms, standard measurements, and other design elements and factors. It is also necessary to possess a top-performing software to use in producing appealing photos of beautifully staged homes.

Understanding the Best Applications for Virtual Staging

Virtual staging may be used in rooms that have unique and unusual spaces that can be used as a fitness room, play area, game room, etc. Such rooms need more specific furnishings. Outdoor spaces are also great for virtual staging.

It’s not wise to throw away the vacant photos. These photos can be used to show the “before” and “after” staging photos. These photos can also be used to show two different spaces, one as a bedroom and another as a game room.

Virtual staging is a budget-friendly tool that only costs a fraction of the cost involved in traditional staging. Traditional staging costs $2,500 while the virtual version costs only $225. Virtual staging services are often paid by agents just like a virtual tour, drone videos, and 360-degree photography. A hybrid approach may also be used; it’s a combination of traditional and virtual staging processes.

Disclosure and Ethics in the Practice

It’s important to disclose to agents and buyers that the homes have been staged. The best place to do this is on the MLS listing. This is a good way for the information to be relayed to the aggregators you are interacting with. There are also those that brand the staged photos to avoid any kind of confusion.

It’s not smart to hire companies that do virtual staging by moving walls, adding paints, or changing the flooring and its color. These are already part of architectural rendering which is required for remodeling or designing a space. Virtual staging involves the placement of digital furnishings and decors into the photos of spaces in the property.

Virtual staging must also not be used to hide the flaws found in a property.

Use of Photos for Marketing

Make sure that the home is virtually staged before it is listed. The first two weeks when a listing is out online are important to creating a good impression. That means that from the very start the virtually staged photos must be appealing.

You may think outside of the box when it comes to using the photos of virtually staged rooms. They can be integrated into flyers and brochures for maximum impact. It is also possible to print and mount hard copies of the space to give the buyers an idea of how the room can be furnished.

Virtual staging, like a virtual tour, is a must for any property listing. If you want to get started on a virtual tour, sign up on our website!

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[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

When listing an apartment, it is important to spruce it up for potential renters or buyers. When your apartment is fixed up, it will be more appealing and quickly find new tenants. But how do you prepare for the listing, especially if you are low on funds? The simple solution is to focus on quick and easy DIY projects. By taking a little time to complete a project yourself, you can spend less and present your apartment in the best light possible!

Remove Personal Items

Let’s start with photography. Before taking photos of your unit for listing purposes, it is recommended that you remove all personal elements. Items such as family photos can be distracting to potential tenants or buyers. When you remove these photos, any walk-thru or virtual tour viewer will see the important aspects of your apartment, without being distracted by anything else.

Replace family photos with a few, cheap photographs of landscapes or items that are neutral but add to the décor. You can walk around your neighborhood and take photos, printing them from your home printer in black and white to add as décor. You could also purchase some stock frame inserts for this purpose online.

Art Hanging/Framing

Just like photography, artwork adds to the appeal of a space. Consider ordering affordable Metal prints to add to the empty walls of the apartment. This type of artwork looks great in a living room or bedroom. Instead of a traditional photograph, a metal print allows you to use a photo you have and create an aluminum sheet piece. The photo is then finished with clear or white gloss, creating a lovely look and feel.

Use the same idea as with photography and take a landscape photo or pictures of buildings in your neighborhood and create custom, yet inexpensive artwork you can add to the home.

Add Unique Lighting

Another great option is to add unique lighting. When touring your apartment, interested individuals will notice a unique light fixture. Take time to add stunning pieces to the living room or dining room area that can show off space. Look for discounted deals at big box stores to save on the piece. For installation, try the DIY approach or have a handy friend help with putting the light fixture in place.

Painting

If you have lived in your apartment for a long time or have rented it to tenants, chances are, you have not painted the space in a while. Over time, paint on the walls can chip and dull, creating a less than appealing look. Take time to paint the rooms of your apartment to create a fresh space.

When painting, choose neutral tones. Don’t go for bold or bright colors. When you choose odd color choices, you are closing off the apartment to particular buyers or tenants. Placing images of your apartment online is a major way to drive traffic to space. If your paint colors aren’t appealing, potential tenants will not give your property a second glance. Choose neutrals like whites, grays or blue colors for mass appeal.

Refurbishing Furniture

Another great way to prepare your space is to refurbish old furniture. Do you have any furniture pieces you will be getting rid of when you move? Or perhaps you found a cool piece on the side of the road or at a garage sale and have been planning a refresh? Whatever the case may be, use an old piece of furniture and create something interesting as staging furniture.

Examples could be old crates turned into a coffee table or an old door turned into a coffee table. The options are really endless as long as you use your imagination!

These are just a few ways to update your apartment before listing it. Be sure to think about how your space looks with fresh eyes to see how you can make changes to find a quick buyer or tenant!

About the Author:

Corey Tyner is the owner of Arizona land buyers, Phoenix fast sell home buyers, and Austin Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.

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