Virtual Staging Do's and Don'ts for Real Estate Professionals

Virtual Staging Do’s and Don’ts for Real Estate Professionals

According to a report done by Redfin, 90 percent of home buyers look go online to view the properties they intend to buy. The report also added that 20 to 35 percent of the buyers make an offer for properties they have not even set foot in. This has made virtual staging a popular tool for sellers and agents to drive traffic to property listings that may otherwise be vacant.

There are best practices that can turn the process into a smoother one from a technical and ethical perspective. For instance, you need to be aware that adding more than furniture to the setup can cause problems. It is ethical for the photos to reflect the actual look of the property.

How to Take Original Photos

Make sure that you provide the stager with high-resolution photos to be used for the staging. This will make sure that the photos can be used in different formats for both online and offline applications.

Don’t use photos that are low resolution or those taken with a cellphone. This won’t be able to produce a high quality virtually staged product or a photo that can sell the property well.

It is necessary for you to hire the services of a professional photographer who knows how to set up the right lighting, take photos from the right height, and produce photos that show the accurate balance between floor and ceiling leading to the best results.

Ask the professional photographer to take the chest-level of the rooms to be staged and several other angles. This will give the stager good-quality base photos to work with. Each photo has to strike a balance between the ceiling and the floor which will make it easy for the stagers to add appropriate furnishings. In the end, the home has to be photographed as if it were already staged or decorated.

It is not wise to take photos on your own. You are better off hiring a professional. Poorly captured photos may make the furnishings cartoonish and unprofessional, having incorrect or inaccurate lighting, and not placed in the correct angle. There are many things to consider in virtual stagings such as building codes, traditional heights of furnishings and the rooms, standard measurements, and other design elements and factors. It is also necessary to possess a top-performing software to use in producing appealing photos of beautifully staged homes.

Understanding the Best Applications for Virtual Staging

Virtual staging may be used in rooms that have unique and unusual spaces that can be used as a fitness room, play area, game room, etc. Such rooms need more specific furnishings. Outdoor spaces are also great for virtual staging.

It’s not wise to throw away the vacant photos. These photos can be used to show the “before” and “after” staging photos. These photos can also be used to show two different spaces, one as a bedroom and another as a game room.

Virtual staging is a budget-friendly tool that only costs a fraction of the cost involved in traditional staging. Traditional staging costs $2,500 while the virtual version costs only $225. Virtual staging services are often paid by agents just like a virtual tour, drone videos, and 360-degree photography. A hybrid approach may also be used; it’s a combination of traditional and virtual staging processes.

Disclosure and Ethics in the Practice

It’s important to disclose to agents and buyers that the homes have been staged. The best place to do this is on the MLS listing. This is a good way for the information to be relayed to the aggregators you are interacting with. There are also those that brand the staged photos to avoid any kind of confusion.

It’s not smart to hire companies that do virtual staging by moving walls, adding paints, or changing the flooring and its color. These are already part of architectural rendering which is required for remodeling or designing a space. Virtual staging involves the placement of digital furnishings and decors into the photos of spaces in the property.

Virtual staging must also not be used to hide the flaws found in a property.

Use of Photos for Marketing

Make sure that the home is virtually staged before it is listed. The first two weeks when a listing is out online are important to creating a good impression. That means that from the very start the virtually staged photos must be appealing.

You may think outside of the box when it comes to using the photos of virtually staged rooms. They can be integrated into flyers and brochures for maximum impact. It is also possible to print and mount hard copies of the space to give the buyers an idea of how the room can be furnished.

Virtual staging, like a virtual tour, is a must for any property listing. If you want to get started on a virtual tour, sign up on our website!

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[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

[Guest Post] Quick and Easy DIY Projects To Spruce Up an Apartment Before Listing

When listing an apartment, it is important to spruce it up for potential renters or buyers. When your apartment is fixed up, it will be more appealing and quickly find new tenants. But how do you prepare for the listing, especially if you are low on funds? The simple solution is to focus on quick and easy DIY projects. By taking a little time to complete a project yourself, you can spend less and present your apartment in the best light possible!

Remove Personal Items

Let’s start with photography. Before taking photos of your unit for listing purposes, it is recommended that you remove all personal elements. Items such as family photos can be distracting to potential tenants or buyers. When you remove these photos, any walk-thru or virtual tour viewer will see the important aspects of your apartment, without being distracted by anything else.

Replace family photos with a few, cheap photographs of landscapes or items that are neutral but add to the décor. You can walk around your neighborhood and take photos, printing them from your home printer in black and white to add as décor. You could also purchase some stock frame inserts for this purpose online.

Art Hanging/Framing

Just like photography, artwork adds to the appeal of a space. Consider ordering affordable Metal prints to add to the empty walls of the apartment. This type of artwork looks great in a living room or bedroom. Instead of a traditional photograph, a metal print allows you to use a photo you have and create an aluminum sheet piece. The photo is then finished with clear or white gloss, creating a lovely look and feel.

Use the same idea as with photography and take a landscape photo or pictures of buildings in your neighborhood and create custom, yet inexpensive artwork you can add to the home.

Add Unique Lighting

Another great option is to add unique lighting. When touring your apartment, interested individuals will notice a unique light fixture. Take time to add stunning pieces to the living room or dining room area that can show off space. Look for discounted deals at big box stores to save on the piece. For installation, try the DIY approach or have a handy friend help with putting the light fixture in place.

Painting

If you have lived in your apartment for a long time or have rented it to tenants, chances are, you have not painted the space in a while. Over time, paint on the walls can chip and dull, creating a less than appealing look. Take time to paint the rooms of your apartment to create a fresh space.

When painting, choose neutral tones. Don’t go for bold or bright colors. When you choose odd color choices, you are closing off the apartment to particular buyers or tenants. Placing images of your apartment online is a major way to drive traffic to space. If your paint colors aren’t appealing, potential tenants will not give your property a second glance. Choose neutrals like whites, grays or blue colors for mass appeal.

Refurbishing Furniture

Another great way to prepare your space is to refurbish old furniture. Do you have any furniture pieces you will be getting rid of when you move? Or perhaps you found a cool piece on the side of the road or at a garage sale and have been planning a refresh? Whatever the case may be, use an old piece of furniture and create something interesting as staging furniture.

Examples could be old crates turned into a coffee table or an old door turned into a coffee table. The options are really endless as long as you use your imagination!

These are just a few ways to update your apartment before listing it. Be sure to think about how your space looks with fresh eyes to see how you can make changes to find a quick buyer or tenant!

About the Author:

Corey Tyner is the owner of Arizona land buyers, Phoenix fast sell home buyers, and Austin Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.

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Virtual Staging Adds Real Impact to Multifamily Marketers

Virtual Staging Adds Real Impact to Multifamily Marketers

To provide a realistic sense of a home or an apartment unit’s potential, it is important to ensure virtual staging. Multifamily developers try to rely heavily on this tech-driven method to set them off from the residential properties. Virtual staging requires the integration of immersive elements and 3D components. There is a long list of techniques to choose from when it comes to real estate marketing, but most marketers choose augmented reality and virtual reality.

Augmented reality is expected to become a $133.78 billion business by the year 2021. Virtual reality and augmented reality enable renters and property buyers to visualize the property they want to buy. According to the National Association of Realtors, 77 percent of the buyers expressed that it was easier for them to buy a home by going through staging by virtual tours.

The following are some of the best benefits of virtual home staging:

Allowing for More Interactive Experiences

The usage of virtual tours and augmented reality in virtual staging is high. These enable property buyers to have a more realistic experience of the properties while the developers can bring virtual staging to a higher level. It enables future owners of the property to walk around and experience the property personally.

Buyers can also shop while virtually roaming around the property by clicking on the furnishings and properties that they can find while on tour. Virtual reality and augmented reality enable multifamily marketers to showcase their portfolios to diverse markets.

Can Help Cut Cost

Virtual staging helps increase profits from real estate properties. It also aids in cost-cutting. Physically staging a home can be expensive. With virtual staging, it only costs as much as the furniture being delivered. Virtual staging can also replace the model units which can be rented or sold to add more to the profits. The average amount of expenses reaches $20,000 to $24,000. This is based on the monthly expenses of renting a one-bedroom unit as a model.

Many Staging Options Available

Virtual staging is highly scalable which makes it easy for developers of multifamily properties to market various properties, each with unique characteristics and features. Each type of property will be ready for virtual interaction with property buyers. Virtual staging can feature an open-floor concept with minimal designs. Another unit may be more opulent with grand entrances and statement details.

If you are thinking of starting a virtual tour for staging a property soon, you can get a free virtual tour when you sign up to Virtual Tour Easy.

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