The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

Virtual reality has unexpected uses in various industries. Most people think that it can only be applied in gaming, entertainment, and movies like those in Ready Player One. However, there's more than that. The following are the top industries that benefit the most from this type of technology:

1. Construction and Real Estate

When it comes to construction and design, people can be easily persuaded when they see the end product. Virtual tours are perfect for visualization. Studies revealed that 75 percent of online users prefer to view a virtual tour before they decide to buy. Through virtual reality, it is possible to look around the property and even oversee its construction or add furnishings and do some changes in the design without being in the actual location. Architects and designers also benefit more from virtual reality. It is easier for them to visualize the construction plan and to check for any possible mistakes and to share professional opinions with colleagues.

Lost In Reality
Photographer: Matthew Kwong | Source: Unsplash

2. Sports

People love sports. Millions of people around the world watch live events online or watch races on TV. Some services broadcast live events on 360-degree cameras. This enables everyone to witness the event as if they were in the actual game. Professional athletes also use virtual reality for training. Ski members can use virtual sessions to practice for the Winter Olympics in Korea. It may also be used by players for post-trauma rehabilitation.

3. Retail

VR is a superb tool to attract more customers in the retail industry and to increase profits. Seventy percent of customers expressed their interest in doing virtual shopping. There are new experiences that virtual reality can provide customers from the ability to try on clothes from the shop without leaving the home to decorating a dining area that’s not even created yet. VR is highly applicable and scalable.

4. Automotive

A 360 virtual tour has just started in the automotive industry. It is possible to create a concept and design a manufacturing line using virtual information. Ford has an immersive vehicle environment which enables engineering forces from different countries to combine and produce a design and simulate the assembly process. Other automotive companies focus on virtual user experience, allowing customers to test-drive virtually.

5. Education

There are many interesting and efficient applications of a 360 virtual tour in education. The education process is made more interactive and informative through simulators and immersive workshops. In general, VR enhances the engagement of students and the efficiency of the education process.

People from various industries use virtual simulation to upgrade their professional skills. This technology aids people in handling dangerous and critical situations such as firefighters, military, doctors, etc. VR also makes it possible for training and workshops to be highly engaging and more innovative.

VR Painting @ Trailerpark I/O
Photographer: Billetto Editorial | Source: Unsplash

6. Film and Entertainment

It started with a 3D image and then it led to the interactive film. We can expect to find more virtual reality cinemas in the future. This new experience where the storyline and the viewer both become elements of the movie is called cinematic VR. This is based on 360-degree videos taken with the use of a special camera. Many companies use VR technology to present their products in a different twist.

7. Tourism

Tourism just like real estate can gain the best advantage through using VR technology as a visualization tool. Travel agencies can showcase destinations better compared to the use of brochures. Thomas Cook used a 360-degree virtual tour to convince people to travel more which increased bookings. Virtual reality can also be used in museums and art galleries such as the British Museum and The Metropolitan Museum of Art that used 360-degree video excursions to show their artifacts to the people.

8. Marketing and Advertising

Consumers today no longer respond to traditional advertising. It is virtual reality that can make them awed. It offers a great means for consumers to have a different experience of interacting with the brand. There are multiple ways to use VR for advertising. Every brand has creative ideas and brand-new solutions. It can be used to tell the story of the company and how the product came about. It can also be used to provide entertainment for a summer collection for instance. VR offers marketers a lot of opportunities to create and keep their customers interested.

Photographer: stephan sorkin | Source: Unsplash

9. Health Care

Virtual reality in health care can benefit both doctors and patients. Patients can receive therapy through VR applications which will do away with phobia and fears. Some solutions can help in sharing knowledge and experiences such as emergency training, virtual surgeries, and also VR anatomy apps. You can also have a live stream of an operation. There are many possibilities in VR technology application when it comes to health care. Perhaps in the future, it may not be necessary to go anywhere to get checked by a physician.

There are many uses of virtual tours and virtual reality. If you want to get started on using this technology, you can create your account on Virtual Tour Easy for free! Sign up today.

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Real Estate and Architecture: Top Industries Where Immersive Tech Flourished

Real Estate and Architecture: Top Industries Where Immersive Tech Flourished

Almost every creative field including architecture has been radically changed with the help of virtual reality. The field of real estate and architecture embraced immersive tech in just a short amount of time since its inception a few years ago. Many consider it to be an invaluable tool, helping relay a property design. 

Architects and their respective clients can work as true collaborators during the design phase of their projects with the help of the technology promptly. Having a fully-visualized interior before deciding the fine details makes it possible to create a property walkthrough pre-build. Its novelty has worn off, but the technology stays relevant, becoming a groundbreaking resource in the design, communication, and property trade. Let us look at what role immersive technology plays in changing the work and function of architects. 

State of the Art Visualization

There is a story in every building an architect creates. The functionality and purpose of the property need to be cohesive, and this can be seen in how architects tell their stories, bringing them to life through paintings. Drawings, 3D models, and 2D digital simulations were often the visual narratives architects use to relay information to their clients. Although these methods are proven to work, their scope is somewhat limited as this does not allow an individual to truly immerse themselves inside the property.  

Things changed for the better in the introduction of VR, this having the ability to immerse an individual into a projected building, giving a much clearer overview of its layout. Architects can save a fair amount of time and resources with the help of this immersive tool. VR has poised itself as a discovery tool with its ability to find design flaws earlier before breaking ground. The option to explore and have a feel for the interior and exterior of a property is available from the get-go as if the individual steps inside the building. Things can also be easily changed if there are elements that do not go well to the overall value of the building. 

Collaboration with Its Design 

Architects, interior designers, and clients can work hand in hand to complete on design through virtual and augmented reality. The process itself can be troublesome and can consume a considerable amount of time, but it is something that should not be overlooked. Changing layouts, adding windows, doors, and hallways all from a headset is a welcome change and at the same time helps cut downtime and fees when done through free virtual tours

An Effective Training Tool

VR provides timely information of a property to potential clients while at the same time the future generation of architects will be able to use the lessons administered within the tool. VR has become a staple tool in the field of medical, automotive as well as architecture and real estate due to the teaching tools it provides. 

Helps Seal the Deal

The final step passed on to a real estate agent is selling the vision of the company and its property. Back then, building completion is what agents will be waiting before they are allowed to step in and build out a selling strategy and messaging points. The process, however, is streamlined through VR. Now real estate agents can get a headstart on finding the perfect client as they will be able to get an early preview of the final product.

Now that you know the importance of a virtual tour builder in many industries you can start creating your own. Check on Virtual Tour Easy for an easier process. 

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[Guest Post] Is a Prospective VR Business Model Just a Dream?

[Guest Post] Is a Prospective VR Business Model Just a Dream?

Nowadays computer games have become a usual part of our life. Keyboards, mouses, gamepads, joysticks – all these devices are so familiar to us, so we had no such interest in games as it was at the beginning of our introduction to video games. We don’t feel being a part of events happening on our screens and smartphones while we’re holding them. So how can we return to the previous experience? The answer is virtual reality.

The first virtual reality system appeared in 1962, however, it has begun acquiring the greatest popularity only now. And now it is time when it is not just moving forward – it’s jumping up! So let's see what this sphere is all about, and why now is the best time to think of your virtual reality business model.

Virtual reality is multifaceted, you can use it in medicine, construction, make 360 tours for real estate and sell apartments as our partner's virtual tours easy, develop games, do training in virtual reality, but we want to talk about our sphere.

Entertainment is a large sphere for sharing your ideas meanwhile receiving money. Grand View Research forecasts, the worldwide VR gaming market, is thought to reach about 46 billion dollars by 2025 comprising the largest geographic markets now located in the United States and China.

Here you may discover the most noticeable VR companies:

-Sandbox (UFL, Amber Sky 2088, Star Trek: Discovery, Deadwood Mansion, Curse of Davy Jones),

-Zero Latency (Sol Raiders, Zombie Survival, Singularity, Engineerium, Zombie Outbreak, Outbreak Origins),

Avatarico (Cosmos, Mind Horror, Dracula, Alice in Wonderland: Crazy Clockwork)

Also, there are Virtual Room, Golem VR, and many others. Their profit today is calculated in millions of dollars and their VR experiences are already distributed far abroad. However, they also started with some minimal investment. In that case, the most important is not the amount of money, but the ability to choose the profitable investment.

In the diagram below you can see how a young VR industry is developing:

If you are a young businessman and you want to make the right choice in the field of activity and earn money, Avatarico has got some tricks and tips for you.

One of the most promising VR areas is VRcade. That may seem difficult, but like any new venture, it becomes more understandable when you break it down into several key steps.

Choose a VRcade location

Find a place in your city with a lot of people. Choose a space for rent with enough space to set a VR club there and the possibility of its future expansion. It can be a shopping center or a game park with a sufficient flow of visitors. Pricing policy should suit you, and comply with preliminary calculations of the economic part. Your club should have a unique design related to VR or gaming topics. In this matter, you can creatively approach the design or hire designers. Brand promotion and recognition is one of the important tasks of the future VR club.

The club should have a bar and a place where visitors can watch your game sitting in comfortable sofas.

Equipment selection is a key aspect of any VR business. Yours must be among the best products in the VR market: Oculus Rift S and HTC Vive Cosmos. They have the best picture and interaction speed. This equipment will meet modern game requirements for a couple of years.

Before opening, you need to analyze the location of the club. You must clearly understand who can become a visitor to the club, their age, gender, and paying capacity. This research will greatly facilitate your choice. And again, you can do the market analysis by yourself, or hire an agency. You can also consult some shopping center owners. Pay attention to visits by months and a season because seasonality is crucial in every business.

Choose a VR content

The next stage is the selection of content. After receiving the data, you can clearly understand who your potential buyer is and what content you should order. Usually, they are divided 70/30 in favor of an individual game in VR glasses. But those 30 percent you should consider as a location-based entertainment for group visits. LB VR is the most cost-effective use of a headset and territory in a high-margin club. The club can be divided into zones and made for both individual user and group visits.

According to the Space Efficiencies` indicator, the experience of work with 6 players is the most profitable for a room with VR content. Other companies offer a solution for only 4 players, which leads to less efficient use of premises and earnings.

Avatarico recommends using this scheme of interaction with the audience. We have released a series of games and continue developing various solutions to entertainment for 6 players. Our performance is backed up by statistics and the introduction of our products in various clubs around the world. You can try other products, but the reviews of visitors and club owners give you a reason to think about choosing the content.

About the Author:

Anton Zaitsev, Avatarico CEO, AR / VR developer. His company was the first to develop a VR escape game for location-based entertainment. He has been dealing with VR technology for more than 6 years. He likes to share his experience in that sphere providing some useful tips for VR business success. He is always ready to help with any questions related to VR technology. You can contact him at [email protected].

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