How Vacation Rentals are Benefitting From Virtual Tours

How Vacation Rentals are Benefitting From Virtual Tours

Virtual Tours Bring Compelling Experiences

As real estate adapts to change, vacation rentals are responding to new and creative ways to inspire leads. Airbnb hosts can now create immersive tours, making more clients experience a virtual representation of their properties. Now, travelers have the opportunity to explore virtual familiarity and imagine how they fit into the picture. Dynamic tours bring a new flavor in renting spaces and properties in vacations worldwide.

We cannot dismiss a visual’s influence on selling products, services, and properties. This is why this new tour will bring a new light in creating a perfect vacation memory, even destinations are beginning to use this feature.

Real and Riveting

Virtual tours provide an intriguing platform for rental previews

Traveling is the new way of life with destinations developed to accommodate travelers and their need to de-stress. With 2020 gearing up for long weekends and holiday getaways, virtual tours will be a big hit this year! Augmented reality is officially the travel industry’s power tool to entice customers.

Vacation Rental feat Virtual Tours

Think of the tour as an immersive 360-degree preview of a home but unlike videos, you’ll be the one to take the lead and navigate through the entire space. You can have a walk-through without worrying if it takes you a lot of time to check interesting parts or space around. Your tour, your pace will be perfect in persuading online leads. The tour will engage the clients as they will have a better understanding of the rental’s layout, and other details before booking.

You won’t have to click off on the site since the tours are mostly integrated with the listings already. Click on the listing and get started. This is especially a valuable feat for guests having accessibility concerns. These tours make it easier to find the perfect place that meets their standards. Where you’d thankfully avoid client disappointment if they have a vacation rental preference.

Adopting the Tool

Soon, it became clear that virtual tours generate more rental bookings. While descriptions prove to convince clients, the detailing overview needs to integrate a handy but highly-effective approach. Features that give clients the chance to look at the corners of the room or how each room blends to the next makes an excellent booking point.

Succeed by tapping into the right partner. Virtual Tours Easy helps create digital tours as easy as 1-2-3. Dozens of features are available for customization from location, hotspots, and audio. Tours are guaranteed to be compatible with any devices and integrated directly on your application and website. We provide statistics to help you get insights, views, and share.

Booking a Vacation Based on a Virtual Tour

People don’t always book the first vacation rental. Sometimes, it takes them longer to choose a property that fits their requirement. Virtual Tours Easy created an accessible tool for clients’ easy navigation. Looking through the property like you’re walking in your perspective as if you’re actually inside it. Other clients are blown away by how realistic they seem to be, checking out spaces and looking around.

Virtual Tours Easy created an accessible tool for clients’ easy navigation

We’ve seen the evolution of different industries where they flourish. Today, we are presented with a better way of letting clients scout on their escape. We can give them an option to decide what kind of places they’d like to stay.

Think of yourself as the client, given two choices: a property rental with still images or one with a series of images where you can navigate the area and get familiar with it. Which one would you likely pursue?

The possibilities of showcasing even the most enchanting space you can find, virtual tours provide an intriguing platform for rental previews. Find a reliable partner in growing your business, sign up now for free!

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Take a Sneak Peek in Cambodia's Real Estate 360 Virtual Tour

Take a Sneak Peek in Cambodia’s Real Estate 360 Virtual Tour

360 Virtual Tour: Invading Real Estate Industry

Are you having a hard time viewing a property miles away? Maybe not having enough time due to a fully-packed schedule? There could be thousands of reasons why an attempt to view a home listing becomes impossible. Then, the 360 Virtual Tour happened. While there are already several realtors adapting the new ways to promote properties, people are yet to understand what to expect from it.

One of the countries embracing the new tour option is the Kingdom of Cambodia. 360 virtual tour is an innovative way prepared to present homes the features of the property online. The panoramic image allows clients to appreciate a 360 degrees perspective of a given property. Homebuyers don’t need to be physically present when they don’t need to be, especially, for initial viewing. It’s a good way to save the realtor’s and homebuyer’s time, effort, and money. The tour also enables them to filter only the properties that meet their requirements.

What Benefits to Expect from 360 Virtual Tour

Homebuyers have their preferences on which houses meet their expectations. They can be generic and choose a feat that contributes to a certain look or ambiance. They can also be specific requirements due to their nature of work or habits. What realtors should realize is the potential of bridging their needs to what you can offer.

Photos are great but taking a leap and embracing something new means an opportunity in taking your business to the next level. Images leave homebuyers puzzled about where we can find certain sections and parts of a home. The virtual technology lets people experience an interactive tour.

360 Virtual Tour Convenience

Real estate agents generate more buyers by providing valuable service to homebuyers. Imagine the remote experience, bringing a modern touch to a classic business. The 360 virtual tour brings even more value to clients abroad looking for a convenient way of purchasing a home in Cambodia. Just like any other showroom, homebuyers can virtually move through the rooms at their own pace with a 360 perspective of the property.

Developers and homebuyers know that the real estate market in Cambodia is rising fast. New condos and commercial buildings are picking up, easing in the progress of the economy. We’ve accepted the competition rising, leaving outstanding agents to find ways to stand out! Step up and take the challenge to render a 360 virtual tour every homebuyer is eager to experience.

The Visuals Matter Inside and Out

Marketing properties that technically don’t exist yet is never easy but made possible by virtual reality. You may have even seen your share of 3D models or miniature of the properties. They are impressive, the landscapes and driveways are visible but what about the interior?

360 virtual tour better than the 3D house models

Real estate agents often create showrooms to showcase the property as full-scale models. It’s a marketing method that requires a costly investment to impress homebuyers.

The Solution

Virtual Tour Easy offers real estate businesses an enhanced way of staging properties with little investment. The 360 virtual tour is a cheaper and immersive marketing strategy to encourage homebuyers to purchase properties that aren’t built yet.

Imagine the number of homebuyers you can accommodate by having a showroom available 24/7. With 360 Virtual Tour, they’ll have a variety of choices on the halls they want to walk and gain access to rooms they want to see.

Conclusion

Traditional home buying is priceless but the world is turning into a fast-paced market. Goods, products, and services sell better online. The innovative virtual technology continues to create wonders by generating leads. Learn more about the 360 Virtual Tour and how you can improve your home listings by signing up for Virtual Tour Easy!

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How Virtual Tours Highlight Your Vacation Rental's Stunning Features

How Virtual Tours Highlight Your Vacation Rental’s Stunning Features

Virtual Tours

Real estate started using this technology before the vacation rental industry started adapting it, says Jake Stewart. Stewart is a Senior Product Manager, Virtual Tours at Vrbo.

I’m sure you’ve heard about a quote “To see is to believe.” Then, your next vacation will be a walk in the park. Technology made a great impact on property purchases and rentals after introducing the technology of virtual tours. Vacation rental sites provide these tours to let their potential leads immerse in the property before they pursue buying.

Potential clients experience a simulation of a sequence of either still images or videos. The technology is not that new but applications made better through the years are available in the market.

Virtual Tour Potential

Virtual Tours Easy is the easiest and most efficient 360 virtual tour in the world featuring lots of features, hotspots, and audios. You just have to embed it on your website, share it via email or on social networking sites. The digital immersive experience is the primary selling point. It highlights your vacation rental’s stunning features with an impressive illustration, persuading your clients even better than just an image or two for travelers.

Duane Tornquist, Co-Founder of Artists of the Industry, says that virtual tour is just the beginning. You can use the mixed augmented reality to help clients save time and effort before they make a decision. Tornquist added that site visits can become an entirely new set of tools that the travel industry can showcase. Virtual tours are effective in emphasizing the good points of your vacation rental. Clients have the chance if they can imagine staying in your property.

Vacation Rental Virtual Tours

Vacation Rental VT is a 360-degree immersive tour viewing your vacation home. You’ve seen videos touring you home several times. Using this technology, the tour is in your clients’ control. It has a feature to let your leads navigate the property at their own pace, they won’t have to keep up with you or the videos. They can explore every corner of your home and get a better understanding of the amenities, layout and booking details.

Most vacation rental sites have already integrated their virtual tour feat with their listings, so clients don’t have to click off the site to start one.

According to John Banczak, CEO and Co-Founder of TurnKey, some guests might have concerns regarding accessibility. Travelers might have difficulty with stairs or any particular layout in the vacation home won’t waste both of your time. They’ll determine immediately if their home travel needs are met. Also, your guests deserve to know that what they see in your tour promotion is what they’ll experience in person.

How Your Vacation Rental Site Adopts a Virtual Tour

Vacation rental companies realized that virtual tours feature could help in their bookings.

Virtual tours make it easier to choose a vacation home
V

Property descriptions and photos help visualize your rental property, however, they don’t show every corner detail that clients might want to know. Every traveler is different just like their needs. They may want a bedroom adjacent to the restroom or inside their room. They may also like a backyard pool view from their bedroom. Each with needs and preferences different from the other.

Vacation rentals are known to post great images taken by highly-talented photographers and oversell their properties. They use techniques using wide-angle lenses to make the area look huge. However, virtual tours are harder to fake.

Conclusion

The tours will make it easy for your clients to navigate and access after getting used to its interface. It’s convenient in deciding what rental they want to pursue. For more details on how to create your vacation rental virtual tours, sign up to Virtual Tour Easy for Free!

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Dutch Airline KLM Offers Virtual Tours For Its Entire Fleet!

Dutch Airline KLM Offers Virtual Tours For Its Entire Fleet!

We’ve heard how virtual tours enable most hotel and restaurant owners to boost their booking and reservation sales. By showcasing their businesses, they entice their customers into experiencing their services. This prompted people to book their different rooms or have a reservation to experience their cuisines and mouthwatering menus.

However, did you know that virtual tours aren’t only used in the hospitality industry? Big companies like Hull Trains now use virtual reality to increase their bookings. And now, the prestigious Dutch Airline KLM is incorporating this state of the art technology for its entire fleet!

Grand Virtual Tours

For the past few years, the prestigious Dutch Airline carrier KLM has been adapting virtual tours to its aircraft. The company reveals they want to showcase the innovative amenities and facilities they have that their competitors don’t offer. This year 2020, KLM wants to level up their marketing strategy by offering virtual tours to its entire fleet!

The Announcement

In KLM’s recent blog, the company announced aside from providing exemplary services to their customer's thanks to their virtual reality tours, it also improves their staff's work performances. According to KLM's VR Specialist, Chris Koomen, the virtual tours became a practical use for their cleaning staff to familiarize the aircraft before starting their work.

virtual tours
Take a sneak peek not only in KLM's aircraft but also in its entire fleet!

Koomen adds they specifically want their staff to familiarize the B787 aircraft bound to Minneapolis before it takes off its first-ever commercial flight. It turns out their little experiment became successful. Their staff was able to familiarize the aircraft before boarding. Thus, it allows them to be more efficient in finishing their work properly and save more time in the process.

The Experiment

Koomen says the experiment started when their staff went in Minneapolis one evening. They were set to board the plane after its arrival. However, the catch is that they haven't seen the interior in person yet. In normal circumstances, this would mean the staff would take extra time familiarizing the aircraft. They would spend hours locating the facilities and clean every nook and area. But not this time.

Even if the staff haven’t boarded the plane personally, Koomen revealed they already exposed them to virtual tours. The crew had an opportunity to tour the aircraft virtually on their iPad. The company provided a VR headset to orient and prepare them before boarding the plane in the evening.

The Stunning Results

Koomen reveals the experiment became an instant success! The crew finished their cleaning in just fifteen minutes! Furthermore, they also didn't commit a single mistake! Their booking sales also tripled since customers get to access the cockpit, business and economy class, and galleys thanks to virtual tours.

Not only their cleaning crew and customers benefit from the said virtual tours. Their cabin attendants, caterers, and colleagues setting up aircraft galleys also benefited from virtual reality technology. What’s more? Koomen also makes sure to entice customers into viewing their virtual tour! They make sure to add easter eggs like discounts, an inclusive meal for promo price to entice them into booking their seats in advance.

Accessible Virtual Tour Fleet:

Here is the list of virtual tours you can access for KLM’s fleet:

Boeing 787 –

  • 9
  • 10

Boeing 777-

  • 200
  • 300

Boeing 747-

  • 400
  • Combi

Boeing 737-

  • 800
  • 800 BSI
  • 900

Airbus 330-

  • 200
  • 300

Embraer

  • 175
  • 190

Conclusion

Want to harness the power of virtual tours to increase your business’ booking and reservation sales? Now’s the best time to do so! Let us help you create your virtual reality tour for FREE! What are you waiting for? Don’t miss this exclusive (and limited) offer right now!

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Engage in Free Virtual Tour Before Booking a Ticket in Hull Trains

Engage in Free Virtual Tour Before Booking a Ticket in Hull Trains

Trains have become our main mode of transportation, especially when traveling from one distant place to another. We marvel at how fast it is to traverse; enabling us to save more travel time. However, one downside of this convenience comes with a price. How do we determine whether it’s worth it to book a train ticket? It’s a good thing Hull Trains offer a free virtual tour as a solution to your dilemma!

The Free Virtual Tour

The famous UK company known as Hull Trains made a recent announcement for its loyal customers. According to them, they're set to launch a free virtual tour on its new Hitachi Class 802 Paragon trainsets.

free virtual tour
Take an interactive sneak peek inside Hull’s Trains before booking a ticket.

Thus, helping the passengers to engage in an interactive virtual reality tour to the train. It also provides a "walk-through" access to its standard and first-class facilities to help customers in determining which seat to avail before booking a ticket.

The Statement

According to Hull Train's Commercial & Customer Experience Director, Anne Somers, they're positive a free virtual tour will help boost their booking sales. Furthermore, she adds, they discovered their customers want to know what to expect when boarding a train.

They want to determine whether or not they'll have a relaxing experience while traveling. These demands equate to their need to know the amenities and facilities they can avail and how accessible it is to them. Both price-wise and accessibility-wise.

The director says the free virtual tour will help address their customer’s needs. Somers says it prompted the management to launch a free virtual tour video. The said interactive video enables the customers to locate exactly where the USB and plug sockets.

They can also see how their seats are configured. They can tour the whole train to see where their luggage storage is. Most of all, it also enables them to see the nearest accessible comfort rooms.

The Amenities

Hull Trains is also happy to serve customers who are bicyclists. According to Somers, they've included a dedicated cycle storage space in the free virtual tour video. It helps bicyclists to know where to board their bicycles.

Not only it provides convenience, but it also helps them save more money since they can bring their bicycles and travel with ease in their next destination.

Aside from that, customers can identify the nearest entrance and exit doors to use based on their chosen seats. They can also see the priority seating labels. Most of all, customers can also glimpse first-hand the amenities offered in first-class seats.

The Projection

Somers also reveals they collaborated with the prestigious 3D virtual reality company named Matterport to create their interactive free virtual tour video. They worked with the best virtual tour company to deliver the best product to their customers.

The Director reiterates by helping their loyal customers navigate their way around their platform, they'll know what to expect before boarding the train.

They can also envision how well their traveling would go. By giving them a relaxing experience, Somers says they’re confident they can enjoy their journey so much more. She’s also hopeful it will help the customers arrive at a concrete decision on which seat to book. Ultimately leading to increased booking and ticket sales in the near future.

Conclusion

We’re so glad Hulls Train took a leap of faith to incorporate virtual reality to increase their bookings! What are you waiting for? Don’t get left behind by your competitors! Make a free virtual tour now to boost your business’ sales! We can help you achieve your business goals!

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Discover Greece's Lost Ancient City and Culture With This 360 Virtual Tour!

Discover Greece’s Lost Ancient City and Culture With This 360 Virtual Tour!

There’s no doubt that 360 virtual tour technology continues to dominate the digital world. Its promising and interactive benefits make it ideal to apply to businesses. More and more entrepreneurs and investors harness the power of virtual tours to promote their business. But did you know you can use a 360 virtual tour to preserve history too? Discover the rich culture of ancient Thessaloniki through a virtual reality tour!

Discover the Beauty and Grandeur of Ancient Thessaloniki Through This 360 Virtual Tour

The Introduction

Thessaloniki hails as the second-largest city in Greece. This city is located in Northern Greece and is home to over 1 million inhabitants. While the city suffered a huge economic crisis in the past, people keep coming back due to its rich and vibrant culture and tradition. Many experts say Thessaloniki is a city where ancient and modern Greece converge! So let us uncover the city’s ancient history and culture with this magnificent 360 virtual tour!

The Virtual Tour

According to various news outlets, many experts have collaborated in an attempt to restore the city's rich history. They want the locals and tourists to experience a blend of Hellenistic, Greek, Roman, and Byzantine culture which originated way back many centuries before. Their goals enabled them to recreate Greece's iconic Palace Complex of Galerius.

Watch the beauty and grandeur of Thessaloniki during ancient times in this 360 virtual tour!

The magnificent palace became a turning point of Byzantine and Roman eras after its creation. The said monument was built between 3rd-4th century AD by virtue of decree order from the late Emperor Caesar Galerius Valerius Maximianus Galerius. The Caesar back then chose Thessaloniki as the seat for the Eastern Roman Empire. The city serves as a strategic location between the East and the West.

Top Tourist Spots in Thessaloniki

After the interactive virtual tour, you might want to see the stunning tourist spots in the city. You can check out these wonderful tourist attractions and see every 360 virtual tours!

The White Tower

Also known as the iconic monument of the city, The White Tower serves as Thessaloniki's landmark. It was originally used as a prison place during the Ottoman occupation of Greece. Its bloody history was repainted in 1913. Today, it serves as the city’s museum for locals and tourists who want to know more about the Roman Era. Make sure to reach the top floor to see a 360 virtual tour view of the cityscape, the sea, and even Mount Olympus!

Thessaloniki Waterfront

360 virtual tour
Beautiful Thessaloniki's waterfront

Thessaloniki also hosts a breathtaking waterfront with a 5-km long seaside promenade. You can find vibrant bars and restaurants that offer Greek cuisine to experience its rich lifestyle. You can also see its dozen thematic gardens where you can chill or have a picnic with your children.

The Beautiful Churches

After taking a breathtaking 360 virtual tour of Thessaloniki, don’t miss out to visit the city’s stunning churches too! You can visit Agios Dimitrios, the city's most famous church. The church was built in honor of Saint Dimitri, who also serves as the city's holy patron. You can find ancient relics and crypt in these holy temples. Other churches you must visit include:

  • Panagia Achiropiitos
  • Agia Sofia
  • Nikolaos Orfanos
  • Osseous David
  • Agios Pavlos

Ana Poli

Immerse in Thessaloniki's ancient vibe by visiting Ana Poli. This old town is considered a historical center. A great wall of fire destroyed the former district in 1917, leaving ana Poli the only surviving neighborhood! You can visit various sites in Ana Poli to know more about the town's ancient culture.

Conclusion

There’s no doubt that a 360 virtual tour is becoming an integral part of our life. Not only it helps promote our business, but it also helps in preserving our past. Utilize its power and make your own virtual tour today!

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Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business

Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business

Ever wondered how successful real estate agents boost their sales and business? It’s because these agents incorporate real estate tours in their marketing plan. A virtual tour lets them promote their listings in an interactive way without requiring your client to see the properties personally.

Still isn’t convinced? Here are the compelling reasons and benefits most real estate agents get from the virtual tour.

Why You Should Incorporate Real Estate Tour

According to experts, a real estate tour can make a huge difference in selling your property effectively. The Vice President of Sotheby's International Realty, John Passerini, says virtual reality is becoming a trend nowadays. The consumers now prefer to inspect a house or property at the expense of their own time availability.

So instead of allocating time to physically meet with an agent to inspect the house, they prefer a virtual tour instead. Of course, a virtual tour cannot provide a perfect view of your properties. However, they can be incredibly useful, especially if you’re targeting overseas customers.

The Study

Research shows that around 90% of buyers start their property search by browsing the internet. While real estate listings are good, they’re stationary and it cannot provide the interactive experience most customers seek.

This is where most real estate agents fail to accommodate their concerns. According to the American National Association of Realtors, only 14% of real estate agents incorporate virtual real estate tours in their business.

Whereas an astounding 45% of buyers reveal they seek virtual tour when searching for their prospective real estate properties. They find the virtual tour to be incredibly useful in deciding whether to buy a particular house or not. Lastly, listings with a virtual reality tour tend to rank first in Google’s search engine.

Creating a Virtual Real Estate Tour

You might wonder what it takes to create a real estate tour for your business. Well, you’re in luck! We’re here to help you create your first virtual tour! It helps in showing all the corners and angles of your house for better visual staging.

real estate tour
Our software allows you to take or upload 360-degree images of your property.

We guarantee you that creating a virtual tour is incredibly easy. You won’t even need to hire a professional photographer! What’s more? You can try it for FREE!

Sharing Your Virtual Tour

What’s great with virtual real estate tour is that it’s also easy to share it across multiple channels and platforms. Our software allows you to embed the virtual tour on your website, blog, or even on social media pages.

Social Media sites like Facebook, Twitter, etc also let you incorporate virtual tour to grab your audience’s attention. Studies also show social media users prefer to interact with videos, virtual tours, or animated images than text and static photos.

Increase in Booking and Sales

According to experts, a virtual tour isn’t only applied in the real estate industry, but it’s also widely used in the hospitality industry. In fact, most hotel owners reveal their reservation and sales booking increased by 70% after using a real estate tour.

They’ve also sold their expensive and premium rooms since they’re able to highlight the different features when comparing a standard vs. deluxe, luxury, or premium rooms.

Moreover, the restaurant owners also reveal their customers surged after posting a virtual tour. They get to highlight their mouthwatering foods and project their establishment’s beautiful ambiance.

Conclusion

There’s no doubt that more and more customers rely on a real estate tour before purchasing a property. Take advantage of technology and take your marketing to the next level! So what are you waiting for? Sign up to our basic virtual tour software now for FREE!

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Follow These Creative Ways For A Perfect Virtual Tours Creator

Follow These Creative Ways For A Perfect Virtual Tours Creator

With digital marketing becoming the norm these days, real estate firms have come to terms with technology and all it has to offer. One which is the Virtual Tours Creator. In this article, we will be providing you with tips on creating your own real estate virtual tours.

Virtual Tours

Virtual tours are one of the most efficient strategies in online marketing. Aside from that, when realtors use this, social media platforms and even Google backs it up for a promotional boost. This makes your firm more visible and creates a strong online presence for your business.

Virtual Tours Creator

Virtual Tours Creator is a state-of-the-art online and self-managed virtual tour creation platform. It is a 360 virtual tour software targeting real estate property and sales managers as its clients. This virtual tour creator allows clients to create and publish their own virtual tours in just a couple of minutes. This software also produces high-quality imagery and provides awesome Australian-based support and training.

To have a head start on how to make astonishing virtual tours using this software, here are some tips:

Check your equipment

virtual tours creator
Invest in the right photo or video shoot equipment to recreate a perfect virtual tour.

First things, always make sure that the equipment you are using is in perfect condition to ensure flawless conduct of the production of a virtual tour. Batteries should be fully-charged and SD cards should have enough space for recording.

Select the best time for shooting.

The best time for shooting is most likely around sundown when there is lesser yet warmer light. Your pictures and videos will have better quality with this lighting.

Get rid of unnecessary stuff in the area

Before taking images and videos of the location, make sure that the area is all tidied up. Equipment used for shooting should also not be seen in the virtual tour. And most of all, you or anyone who is doing the shoot should remain hidden no matter what.

Mix and Match

When you feel like some items placed in a certain area does not belong to its environment, put it somewhere else or remove it entirely. You can match things and furniture up with other areas in the house. You can arrange them according to color, design, the ambiance of the place, etc.

Shed some light in the area

Since shooting is done during sundown, the interior is not well-lit. Because of this, there is a need to illuminate the area. You can switch on all available lights as long as it does not create gleams on mirrors and glasses.

Flaunt all you want

Virtual tours are an opportunity to show off parts of the property as much as you can. Exterior images of the location can also interest your target clients so take a few angles of it. Your clients would also appreciate it more when they see a part of the neighborhood so do shoot some parts of the landscape

Don’t do close-ups

Taking close up images will do nothing as part of your strategy. Viewers will wonder why they are staring at a blank wall or piece of furniture. Give them the best angle of the room as much as possible. You can make use of a table or bed.

Watch out for mirrors and reflections

Be aware of mirrors and reflections. Always make sure that you are not reflected on any of them. Treat windows and anything made of glass the same.

Conclusion

And those were our 8 tips for making a virtual tour using a virtual tour creator. For a start, sign up to Virtual Tour Easy for free and you will definitely win more clients and be ahead of the competition.

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6 Virtual Tour Creative Ideas To Incorporate In Your Business

6 Virtual Tour Creative Ideas To Incorporate In Your Business

A virtual tour is one of the products of advanced technology. It can be used as a strategy to promote various kinds of businesses. The industry to benefit the most out of this is the real estate industry.

Virtual Tour Vs. Slideshow

Most realtors do not understand the difference between virtual tours and slideshows. Major sites like Zillow and Redfin even use these slideshows for their online tours. However, slideshows do not suffice most clients anymore.

Slideshows cannot capture every corner of the property being sold. However, this can be achieved using virtual tours since it is a simulation of the existing location. Aside from images and videos, you can also add music, sound effects, narration, and text. That is the biggest difference between the two and this is why virtual tours are relatively better than slideshows.

6 Tips to Create Your Own Virtual Tours

1. Make Use of Live Broadcasts Features

Take advantage of Facebook Live and Twitter’s Periscope to broadcast your open house event to your followers. This will entice potential clients to inquire about or visit your properties.

Another great news about this is that Facebook engineers love when users utilize the Live feature to stream content. To maximize engagement, they place these videos at the top of the newsfeed. The feature also allows you to track the views and reply to comments in real-time.

2. Highlight Key Features of the Property

Despite the advancements of virtual tours, there are certain details that cannot be captured simply by images and videos. If you want to highlight these certain details, you can use simple editing tools. You can insert graphics into photos and videos or texts to inform your target audience about such property features.

This strategy can make all the difference in your clients making a phone call for a showing to see more of the property.

3. Catch the Essence of the Neighborhood

While there are clients who buy properties based on their preferences and needs, there are those who buy into a neighborhood. Only a few realtors associate this when creating their virtual tours. The neighborhood is not being featured when it should be treated as a trump card.

virtual tour
When making a virtual tour, consider showcasing the unique features of the community.

These may include parks, playgrounds, clubhouses, recreation facilities, and a local pool. To catch the interest of your audience, use high definition action shots. There’s no need to hire an expert to do this, a smartphone would do the job.

4. Be your own HGTV Star

Rather than hiring a host for your virtual tour, why not it be just you? This can cut costs and ignite the inner talent in you. And since you know the property better than anyone else, you are the best fit to do it in the first place.

5. Integrate Interactional Floor Plans

Allowing your clients to have a sense of the property space would be greatly appreciated and create a better impression. There are apps where you can create detailed two-dimensional floor plans using your smartphone in just less than 30 minutes. You can then upload them to your virtual tour as part of the virtual show.

6. Mention Upgrades and Improvements

Buyers like to get into details about the property history and its previous owners. A well taken care of house gets positive impressions from the clients. Consider adding images and videos that showcase the recent house improvements. It’s better if you also include a previous photo to show the comparison. By incorporating these major upgrades, you’re expressing how much care you have for the home.

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360 Virtual Tour Mistakes You Must Avoid Right Now!

360 Virtual Tour Mistakes You Must Avoid Right Now!

As technology continues to evolve, most digital marketers also look for ways to innovate their real estate business strategies. While content is still king, we’ve learned how to innovate it by engaging in different multimedia. We’ve started incorporating images, infographics, GIFs, and videos in our marketing campaigns. Nowadays, we also see how 360 virtual tour seems to boost our views and engagements tremendously.

The experts claim the interactive virtual tour helps them reach out to remote customers all over the world. It also offers convenience as their clients don’t have to go physically to check out the properties. It resulted to increase in real estate sales. Despite its stunning benefits, many realtors claim they still struggle with virtual tours. Why is that? It may be because you’re committing these fatal mistakes!

Learn How to Correct Your 360 Virtual Tour Mistakes here!

Staging Your Home With Little Or Too Much Medium

An empty property space is like a blank canvas. Your buyers want to imagine and immerse what it’s like to live in your proposed property. That’s why you need to capture these anticipating feelings through a 360 virtual tour. However, most realtors tend to declutter their spaces and only add minimal furniture or features virtually. This effectively turns your customers off since they feel the room is barren and empty. Prepare a 360 virtual tour addressing your customer’s needs.

This photo was created with:AMOUS™ ANALOG 01 for Adobe Lightroom. https://amous.co/downloads/analog-pack/
Prepare a 360 virtual tour addressing your customer’s needs.

On the other hand, cluttering your home too much also turns your customers off since they feel the property is too narrow for them to add the amenities they want to incorporate. So how do you solve this problem?

According to real estate experts, you need to find the “Goldilocks” balance in home staging. Instead of putting virtual furniture, decor, and ornaments that are irrelevant to your customers attend to their needs instead. For example, if your customer is a fitness coach, do a 360 virtual tour where an unused room can be converted into a gym or yoga session place.

Dim Lightings In Your Virtual Tour

Most realtors commit the mistake of ignoring lighting thinking the software will do the job of lightening up the virtual tour. While the software can help improve your 360 virtual tour resolution, it may end up being dim or having inconsistencies.

Having dim lighting makes your property look smaller; while inconsistent lighting also creates some jarring experience for the user. You can produce consistent lighting by a combination of sunlight, as well as your home’s cardinal orientation. Having a well-lit house makes your property look inviting and spacious.

Not Making a Self-Guided Interactive 360 Virtual Tour

Just like how the customers have full control once they bought a property, they also want to exercise the same control in a 360 virtual tour. Don’t make the mistake of having pre-programmed virtual tours. Allow your buyers to navigate each room and move around the property how they want.

They should be able to see every angle, approach, and corner of the property. Not only it improves their interactive experience, but they also tend to dwell longer in your 360 virtual tours. Higher and longer virtual tour engagements lead to higher real estate sales.

Not Highlighting Your Property’s Unique Features

While it’s great to highlight every corner and angle of your property, don’t forget to give extra attention to your unique features. For example, you can highlight the master’s bedroom’s terrace which offers an overlooking view of the beach. The peaceful scenery triggers a relaxing ambiance for your customers. You can also highlight infinity pools where they can swim and chill after a long day.

Whatever unique features you have in your property, make sure to highlight it in your 360 virtual tour to entice your customers.

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