Top Ten Reasons to Produce Virtual Tours as a Residential Agent

Top Ten Reasons to Produce Virtual Tours as a Residential Agent

A virtual tour is not merely a digital trend to use for any type of business. Most property buyers consider real estate tour a must-have before they decide to inquire about any property. Most buyers also select properties based on online research. There are 10 reasons for real estate agents to use a tour builder in their practice, and these are the following:

1. Secondary Viewing

It’s best to use a virtual tour for every listing. This will serve as a strong sales material that can be sent along with the brochure. It’s not easy for the property buyer to keep on returning to the property to check it. So to save time and energy, buyers can just visit the virtual tour over and over again until they can finally decide to purchase it.

2. Online Rental

The world is more fast-paced than before. A large group of people relocates from one place to another to work or to study. For instance, in London, about 200,000 students move from China to London every year. Most of the time, these students have not been to the UK ever, yet they have to book their rental properties in advance. This is why they are dependent on online means. Virtual tours can facilitate the online process whether it is for renters, investors, sellers, or buyers.

3. Lead Generation

Lead generation is faster with the help of a virtual tour. It is also possible to use artificial intelligence by setting up chatbots for the communication to start right after the buyers’ attention is caught. It’s possible to generate a lead card by the time the virtual tour ends, and it will be sent to the agent directly.

4. Better Service for Customers

It’s always a must to respect customers. The agent has the responsibility to show the buyers what the property has to offer. Being pushy is a sign of disrespect. A virtual tour will enable you to step back and let the virtual tour do the talking. Most buyers are particular about being in control of the decision as regards the property and on the quality of experience they have when checking the property. A virtual tour will be able to provide them all the control and personal space to decide for themselves.

5. Reduce Useless Viewing

Agents have been reporting about 30 to 70 percent decrease in wasted viewings due to the virtual tour. It may not be easy to get quantitative data on the impact of a virtual tour, but it is obvious that applicants will be able to view properties online, visit only those that they are interested in, and be able to close deals faster.

6. Efficient Reporting to Owners for Rental Properties

Virtual tours can be used as part of the inventory report at the end of tenancies. They can provide extra insights which can provide evidence in case of any dispute. Photographic evidence has always been considered supporting collaterals in inventories and dilapidation schedules.

7. Be Able to Win More Listings

Any real estate agency aims to acquire new properties to market. An agent makes it a point to be different from competitors. Any kind of service that will make an agent stand out from the competitors will be able to secure any important listing.

Source: propertybase

8. Be Able to Show the Property to Everyone Important

Buying a property does not entail only one decision-maker. Usually, the buyer needs to ask for the decision of the husband, wife, children, or parents. It will be difficult to bring everyone during the in-person viewing. A virtual tour will allow everyone to view the property without multiple viewing sessions which will save the agent’s time and increase the likelihood of a sale.

9. Innovation

Real estate is not that fast in digital transformation, yet there are certain changes. The best real estate agencies are into each of their technological journeys. A virtual tour software is easy to implement and affordable tech solution. That’s why it’s always beneficial to innovate.

10. Content Marketing

Content has always been king in marketing. Virtual tours can present top-quality, high-level content. The overall value of providing attention-catching and tech-laden content has a great impact on several aspects of the business. A restaurant website that offers a virtual tour of its menu and location may likely have more clients than a site that only offers static images. That in itself is proof of content power.

If you like to know more about creating a virtual tour for your own company, check Virtual Tour Easy for more information.

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3D Photography Virtual Tours and Its Impact on the Hotel Industry

3D Photography Virtual Tours and Its Impact on the Hotel Industry

Expert predictions' impact on technology in the hospitality and hotel sector is unanimous. Technology will continue to influence the guest experience and the entire booking process as well. Today, 3D photography influences the anticipation of the guests on their booked accommodation and quick responses to their queries on location, price, availability, etc. Before we deal closely with the benefits that 3D photography and virtual tours bring, it’s better to understand thoroughly the said technology.

3D photography or virtual photography is a three-dimensional and highly immersive capability that can bring a flat room image into a lifelike experience. It makes use of a 360-degree camera that can produce 360-degree images of a room or property. These images will then be collated as a collage of images that users can browse and explore online anytime they want.

This technology allows the user to step into a property and explore it as if he is there physically. It allows the user to spin, zoom, and tilt the images, allowing the person to focus more on areas that are more essential to him. 3D virtual tours are extremely easy to use, intuitive in their functions, and don’t require any downloads. Here are the top reasons why 3D photography is a must for all hotels:

It Refreshes the Hotel’s Brand and Image

Hotel guests always expect the hotel to give them high-quality, well-composed, high-resolution photos of the hotel property. That’s why when it comes to brand imagery and identity, 3D photography is the key. This technology enables the hotel to be set off from its competitors. It enables you to step into the room and get a general feel of it before booking. It is highly immersive, and research shows that it can increase the hotel’s occupancy by 14 percent.

Virtual Tours and 3D Photography Enhance Customer Trust

By giving the guest the chance to explore the property in his own accord before he decides to book, the hotel management is giving him the opportunity for judgment. There is no better way to enhance trust than this. For you to have a take on your 3D photography capability as a hotel, it’s better for you to check on your current stock of photos and virtual tours and work from there.

3D Photography Can Improve Guest Experience and Beef Up Hotel Ratings

There are many elements that are dependent on the quality of the guest experience. Aside from positive feedback and ratings which can make or break the business, word of mouth marketing is one surefire means of ensuring customer loyalty. 3D photography and virtual tours are crucial in the consideration phase. This is when the customer visits the hotel site to check on its specific details and perhaps compare it with the competitors before deciding. Not all hotels prefer to compete on the rates which makes it even more important for the guest to experience the property and check on minute details such as the floor plan, a bedroom view, or the amount of window lighting.

360 Virtual Tour and Photography Increase Booking

According to TripAdvisor, a property listing with a single photo has 225 percent more chances of receiving an inquiry. Furthermore, properties that have at least 100 photos are more likely to receive 151 percent more engagements and 238 percent more inquiries compared to those that don’t have photos.

Virtual tour photography is something that can be done on your own. Virtual Tour Easy is one of the top virtual tour builders out there that are free and easy to navigate. Sign up with Virtual Tour Easy today!

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The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

Virtual reality has unexpected uses in various industries. Most people think that it can only be applied in gaming, entertainment, and movies like those in Ready Player One. However, there's more than that. The following are the top industries that benefit the most from this type of technology:

1. Construction and Real Estate

When it comes to construction and design, people can be easily persuaded when they see the end product. Virtual tours are perfect for visualization. Studies revealed that 75 percent of online users prefer to view a virtual tour before they decide to buy. Through virtual reality, it is possible to look around the property and even oversee its construction or add furnishings and do some changes in the design without being in the actual location. Architects and designers also benefit more from virtual reality. It is easier for them to visualize the construction plan and to check for any possible mistakes and to share professional opinions with colleagues.

Lost In Reality
Photographer: Matthew Kwong | Source: Unsplash

2. Sports

People love sports. Millions of people around the world watch live events online or watch races on TV. Some services broadcast live events on 360-degree cameras. This enables everyone to witness the event as if they were in the actual game. Professional athletes also use virtual reality for training. Ski members can use virtual sessions to practice for the Winter Olympics in Korea. It may also be used by players for post-trauma rehabilitation.

3. Retail

VR is a superb tool to attract more customers in the retail industry and to increase profits. Seventy percent of customers expressed their interest in doing virtual shopping. There are new experiences that virtual reality can provide customers from the ability to try on clothes from the shop without leaving the home to decorating a dining area that’s not even created yet. VR is highly applicable and scalable.

4. Automotive

A 360 virtual tour has just started in the automotive industry. It is possible to create a concept and design a manufacturing line using virtual information. Ford has an immersive vehicle environment which enables engineering forces from different countries to combine and produce a design and simulate the assembly process. Other automotive companies focus on virtual user experience, allowing customers to test-drive virtually.

5. Education

There are many interesting and efficient applications of a 360 virtual tour in education. The education process is made more interactive and informative through simulators and immersive workshops. In general, VR enhances the engagement of students and the efficiency of the education process.

People from various industries use virtual simulation to upgrade their professional skills. This technology aids people in handling dangerous and critical situations such as firefighters, military, doctors, etc. VR also makes it possible for training and workshops to be highly engaging and more innovative.

VR Painting @ Trailerpark I/O
Photographer: Billetto Editorial | Source: Unsplash

6. Film and Entertainment

It started with a 3D image and then it led to the interactive film. We can expect to find more virtual reality cinemas in the future. This new experience where the storyline and the viewer both become elements of the movie is called cinematic VR. This is based on 360-degree videos taken with the use of a special camera. Many companies use VR technology to present their products in a different twist.

7. Tourism

Tourism just like real estate can gain the best advantage through using VR technology as a visualization tool. Travel agencies can showcase destinations better compared to the use of brochures. Thomas Cook used a 360-degree virtual tour to convince people to travel more which increased bookings. Virtual reality can also be used in museums and art galleries such as the British Museum and The Metropolitan Museum of Art that used 360-degree video excursions to show their artifacts to the people.

8. Marketing and Advertising

Consumers today no longer respond to traditional advertising. It is virtual reality that can make them awed. It offers a great means for consumers to have a different experience of interacting with the brand. There are multiple ways to use VR for advertising. Every brand has creative ideas and brand-new solutions. It can be used to tell the story of the company and how the product came about. It can also be used to provide entertainment for a summer collection for instance. VR offers marketers a lot of opportunities to create and keep their customers interested.

Photographer: stephan sorkin | Source: Unsplash

9. Health Care

Virtual reality in health care can benefit both doctors and patients. Patients can receive therapy through VR applications which will do away with phobia and fears. Some solutions can help in sharing knowledge and experiences such as emergency training, virtual surgeries, and also VR anatomy apps. You can also have a live stream of an operation. There are many possibilities in VR technology application when it comes to health care. Perhaps in the future, it may not be necessary to go anywhere to get checked by a physician.

There are many uses of virtual tours and virtual reality. If you want to get started on using this technology, you can create your account on Virtual Tour Easy for free! Sign up today.

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Real Estate Marketing for the Millennials: How to Sell a Home to the New Generation

Real Estate Marketing for the Millennials: How to Sell a Home to the New Generation

Millennials are now the largest portion of the population; they have surpassed the baby boomers. According to the National Association of Realtors, this generation has not been given the attention of realtors. This has to be changed for 37 percent of home buyers belong to the millennial generation.

According to the 2019 Home Buyers’ Report, 84 percent of millennials consider owning a home as part of the American Dream more than getting married and having children. This is why it is crucial for realtors to know what this population wants to tap into their market.

What Do They Look for in a Home?

Not all of the millennials prefer to buy a home. The important thing to consider is the type of home that they are interested in. Most of those who plan to buy homes prefer the suburban areas instead of urban areas; but for those who plan to rent, they prefer cities.

According to the National Association of Home Builders, about 3/4thof millennials who prefer to buy homes want a single-family home, 52 percent prefer two-story homes, and 78 percent prefer to have an open concept home. This is a tech-savvy generation and they want modern features such as sleek kitchen and laundry units, appliances, and entertainment areas.

What Appeals to the Millennials?

Technology is something crucial to millennials. They use it for everything they need and even in their search of a home. There are several factors to include such as the right real estate agent, Google Maps, crime rate, the neighborhood, and amenities that enable socialization.

The following are some of the tips to connect well with millennials:

Stay Active on Social Media

The following are some of the platforms that are important for agents to represent themselves: Twitter, Facebook, and Snapchat. Don’t just create a profile, you have to engage with the users. Use hashtags for key terms, your company or property, and the location. Don’t forget to post your new listings.

Set Up a Website or a Blog

Millennials conveniently log on to search online for anything they need and that includes a residential property. The National Association of Realtors stated that 94 percent of millennials use sites to look for homes to buy and 51 percent of those who actually buy the homes they found online. If you already have a site, you can add a blog section where you will be able to discuss trendy topics such as home-ownership, home buying, and home maintenance tips. You may also focus more on the technological aspect. Make sure that the site’s aesthetics is futuristic and also ensure its mobile responsiveness to make sure that the site can be accessed in all mobile devices. You may also add a chatbot on the site.

Photographer: Priscilla Du Preez | Source: Unsplash

Don’t Miss Out on the Technological Tools

The millennial generation is so keen on the use of technology. It’s better to offer them interactive 3D content. Through the creation of 3D content such as a virtual reality tour or 360-degree pictures, you can enable buyers to tour the property and focus on areas they are more interested in without having to be there physically. Augmented reality is also contributing to image recognition and GPS. Realtors can use mobile proximity marketing which enables them to be informed when a potential buyer is near your listed property.

Come Up With an Event Instead of the Traditional Open House

Going to a traditional open house is both boring and awkward especially for millennials. The best move is to hold an event with DJs, hor's d’ oeuvres, and even some outdoor activities while physically touring the property. This is a great way to mingle with everyone especially because millennials love social events. Doing this with a virtual reality tour to complete the picture will be a great motivator for millennials.

Learning to market to the millennial generation serves a great investment for the future. There are many options for you to market to millennials based on what they want, but you can start by learning how to communicate with them. Start by creating your first virtual tour today! Sign up on Virtual Tour Easy for free!

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Top Hoteliers Prioritize Digital Marketing in 2019

Top Hoteliers Prioritize Digital Marketing in 2019

Digital marketing can be applied to anything from hotels, restaurants, to real estate properties. The first step is to choose the right digital marketing agency to help you with the services. One of the industries in which digital marketing is implemented is in the hospitality industry.

Hospitality and Digital Marketing

The hospitality industry is important in any economy. It is highly dependent on tourists who are traveling for pleasure or business. It is important for any hotel to attract new customers in the same way that it can retain its old customers. Many methods can be used to achieve these namely discounts, seasonal offers, and exceptional services. Hospitality Digital marketing can help any hotel to increase its online visibility, site traffic, ratings, search engine rankings, and others.

Digital Marketing Strategies for Hoteliers

Several digital marketing techniques can be used to attract new hotel guests and retain old ones.

Social Media

It’s crucial for hotels to use social media platforms to ensure that hotel guests will be able to read and be updated about the hotel and its services regularly. Social media enables you to share content such as videos and GIFs, text, and also external links to authority sites.

Potential hotel guests can contact the hotel through the social media page. They can also acquire important information in real-time. All these make it more convenient for guests to book your hotel. Facebook ads also present a great venue for promoting the hotel and its services.

A Professional Hotel Website

The hotel has to have a professional website that includes highly engaging content, photos, videos, and a hotel virtual tour for potential guests. It’s best to hire professionals to create the site and optimize it according to today’s marketing standards. The site serves as your ticket to a large auditorium of potential customers. It is crucial to promote the site for it to have improved site traffic.

Hotel Branding

Brand awareness is an important aspect of a successful marketing campaign. The digital marketing agency can create a logo design for you and help build a website that is fast to load, easy to navigate, and interactive. Your hotel business depends on how you promote your brand and let people know that your hotel exists.

SEO

SEO is required on all your social media content and site content to increase your site’s rankings. When SEO is properly implemented, this will bring your site on the top pages of the search engine results.

Advertise

Advertise your hotel at all times. With the use of the right advertising methods, you can increase the number of hotel guests. Some of the popular advertising methods are YouTube ads, Facebook ads, external linking, Google Ads, and other advertising methods that can grow a successful business.

It’s important for you to have digital marketing services for your hotel business. Don’t forget to leverage the value of a hotel virtual tour on your hotel’s site. Sign up to Virtual Tour Easy today for free!

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Differentiating Virtual Tour and Virtual Reality: What Is More Useful to You?

Differentiating Virtual Tour and Virtual Reality: What Is More Useful to You?

Digital technology today has become more refined. Users now have a different way of accessing information on the net. Two of the most efficient tools used in today’s industries are virtual tours and virtual reality. However, there are differences between the two that make each one suitable for a particular type of content. The two may appear similar but they have differences in the manner they deliver content and stimulate engagement.

Virtual Tours

The 360° virtual tour is a digital marketing tool that makes use of actual photographs from 360° cameras that are put together appearing as one whole composition. This technology can provide both photos and videos of various settings such as resorts, houses, casinos, restaurants, clubs, and other real estate properties. The viewers can take a look at the content created by the tool. It’s primarily about the immersive visual experience. The 360° virtual tour can be viewed several times and 24/7. It will always be available for you on any of your mobile devices.

There are two types of virtual tours namely: 3D animation and 360° virtual tour. The 360° tour allows viewers to view the entire environment within a specific physical location in a 360° radius. 3D animation is an interactive means of depicting objects in three dimensions on the screen which makes 3D content available for users.

Advantages

There are several advantages of virtual tours. Here are the best ones:

1) A Growing Number of Probable Visitors

A virtual tour is easy to access with just a computer or mobile with internet access. This makes it a favorite choice of many users.

2) Scalability

The scope of a virtual tour and its functionality is not limited. It’s easy for one to add new exhibits, functions, and virtual tours which can be truly exciting for visitors.

3) 24/7 Access

You can access a virtual tour anytime, anywhere.

4) Enhanced Premise Visibility

Virtual exhibits often encourage you to view the exhibit in real life. This is also the same as viewing real estate property online.

VR Painting @ Trailerpark I/O
Photographer: Billetto Editorial | Source: Unsplash

Virtual Reality

Virtual reality enables users to immerse in an entirely virtual environment. Viewers will be given the freedom to interact with the surroundings and they are also provided the basic freedom that is not possible with the 360° video. This means that this tool is able to create an alternate world and enables the viewers to stay on it. There are key elements of a virtual reality experience. These are immersion, virtual world, sensory feedback, and interactivity.

A virtual world is a three-dimensional environment that often is made possible through a medium where users can interact with one another and produce objects as part of such interaction. Immersion, on the other hand, is that sensation of being physically existing in a non-physical world. Virtual reality requires as many as our senses to be simulated. Interactivity is the comfort that users experience when engaging with their natural environment.

There are also three types of virtual reality. These are the non-immersive, the semi-immersive, and the fully immersive. The non-immersive is the least immersive in the implementation of the technology. This means that only a subset of the user’s senses is simulated. The semi-immersive virtual reality means that users are not fully immersed in the virtual environment. The fully immersive virtual reality offers the most immersive rendition of the technology.

Virtual Tour and Virtual Reality are different from each other, but they are somehow related, and both are important in many industries. For you to come up with your own virtual tour without any hassles, you can check on this site: VirtualTourEasy.com.

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A Definitive Guide on Shooting Panoramic Photos for Virtual Tour Creation

A Definitive Guide on Shooting Panoramic Photos for Virtual Tour Creation

When taking 360-photos of the different areas of a house, it is important for you to stay focused. From the start, you have several aspects to consider. You need to think about double exposure in the case of high lights or what is known as HDR exposure. It is also important for you to tilt or rotate the panoramic head and move the tripod for shooting the nadir.

Tips for Beginners

The following are the major aspects to consider when shooting for a virtual tour:

  • A virtual tour that doesn’t use a tripod or is handheld is not possible. You need to use at least a monopod. Best of all, use a tripod.
  • It is important to set the camera on a panoramic head and on a tripod for ease of use.
  • Remove every trace of the tripod on the photo.
  • Compensate the high lights through a door or a window.

When Shooting the Photos…

It is crucial to decide whether you will use a tripod or not. Almost every photographer uses the circular fisheye on a monopod. This lets the camera stay on the nodal point, particularly in height. Handheld shooting can only be possible for a virtual tour when you only have to take up to three photos to complete the entire sphere. It is better to stick to the entrance pupil or nodal point and to have a mobile solution. It is compulsory to use the tripod when you have to take more photos.

Note: The more complicated the tripod, the more space it will take at the nadir level.

During the preparation, you have to decide on the number of shots to take for rotation and also the number of ranges. You have to tilt or rotate the camera between two shots depending on the angle covered. If the camera used is notch-based, you only have to rotate the camera to the next notch. Without the notch, you can base everything on the viewfinder or the control screen. The viewfinder has its own set of benefits if the camera does not have any built-in cloaking device. An important piece of advice: look around to find out whether the subject can enter the field of the photo.

Ghost in a relinquished building
Photographer: Ferdinand Stöhr | Source: Unsplash

How to Shoot the Nadir With or Without the Tripod

There are several methods to eliminate the tripod. It depends on the nature of the floor level, the panoramic head, and the time you can spend on taking the photo. One method of shooting is one that requires you not to include the floor underneath the tripod. The second method is to take the floor under the tripod and let the tripod disappear in the actual virtual tour.

When you include the floor under the tripod in your shoot, the tripod appears on the photo. There are two methods to remove it: by placing a circular shape in its stead, covering it and by ceasing the downward movement of the mouse until the boundaries of the tripod’s arms. For the first method, it is important to include the copyright and the name of the location.

It is preferable not to include the floor in the photo. But if you still prefer otherwise, it is imperative to show as a little tripod as possible and make sure that the circle will be the smallest possible. These can be done through any of the following means:

  • Shoot with a circular fisheye
  • Shoot with a full-format fisheye and make sure that the vertical field of view makes the circle small
  • Add one more line at its bottom where the boundaries of the tripod’s arms are.
  • On the other hand, shooting the nadir without the tripod can be done following these steps:
  • You have to shoot the raw materials that you will need later.
  • Using photoshop, make sure that two or three photos match; and through the layers’ masks, remove all possible traces of the tripod.

How to Shoot the Raw Material

  • Shoot at 0 degrees.
  • Shoot the zenith photo at 90 degrees.
  • Shoot towards the floor at -90 degrees. This can be done by directing the camera towards the floor right above where the rotary axis is. Be sure that the vertical arm is right above one of the tripod arms.

You will have a photo that is directed towards the floor with a print of the panoramic head and one of the arms of the tripod. This photo will go well with the others because the tripod is not likely to move. You will see that 80 percent of the photo tripod and it is free from the panoramic head. Only a small area of the floor is missing for the sphere to be complete.

It is necessary to shoot a photo of the place again, this time without the tripod. When shooting indoors, it can be complex and quite impossible to use the Photoshop stamp. The only solution to this is to use the same tripod for the panoramic head but tilt the tripod a little towards the floor.

Here are some more tips to consider:

Put a coin marker on the floor under the central column of the tripod before the tripod is moved. This represents the rotary axis of the nodal point of the lens and the camera head. It is also wise to rotate the vertical arm of the panoramic camera head at 180 degrees. Here the camera is already hung on the floor yet still on the tripod and at the same height which makes it stable all the time. Hence it is important to reposition the lenses accurately. All you have to do is to look through the viewfinder or make use of the live view or else position the coin at the center of the viewfinder. For the rest of the preparations and editing of the photos, you only need the raw material of the floor and paste on the old photo of the nadir through the use of Photoshop.

HDR or Double Exposure

This requires only minimal focus. Make sure to create a photo with less exposure time and a second one with exposures of 1.5/2 diaphragms. Make sure that you will not move the tripod or the panoramic head at this point. Exposure will always be in manual mode. Exposure changes must be done through speed change instead of the diaphragm to stay away from stitching problems.

Now you’ll be able to take amazing 360-photos upon following the above-mentioned guidelines. Don’t forget to upload those photos into Virtual Tour Easy and start marketing your real estate properties today!

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These 8 Trends Will Let You Think How Great the Real Estate Industry has Changed

These 8 Trends Will Let You Think How Great the Real Estate Industry has Changed

There are real estate trends that have been foreseen in the past; they are deemed to have staying power as well. There is a golden rule in this. If you want to tap into potential new buyers today, you have to go where they go online. Doing this will set you off from your competitors who use the traditional methods. It is crucial for the success of the business to bring it to social media and to various websites. The following are some of the trends that real estate businesses have to take advantage today:

Virtual Reality and Virtual Tour

VR is relatively new to real estate, but it has become life-size and highly accessible that potential buyers demand to see a virtual tour of a property before they even entertain the thought of viewing the actual property. One of the great features of VR is the ability for the potential buyers to view the home in various styles. Through VR, they can change the interior paint, add new furniture, put new bathroom tiles, etc. Buyers can easily get a tour of their preferred properties without having to go there.

The Use of Mobile Devices

This means one thing: the real estate website has to be mobile device friendly. It means that you need to ensure that the website can be totally viewable and that it can be navigated through a mobile device screen. A website that loads long or is not responsive on a smartphone may lose visitors fast.

Social Media Can be a Venue to Promote Real Estate Services

A 2017 study conducted by NAR (National Association of Realtors) revealed that 80 percent of real estate industry players use Facebook to promote their services. They also use LinkedIn, YouTube, Google, and more. Social media offers the cheapest and fastest means with the widest reach for the real estate agents to put their messages out there. There are also several platforms that possess several functionalities such as instant messaging tools and sharing options.

Drone Videography

There are multiple tasks related to real estate that drones simplified. All of these drones can capture aerial video and photography. It will not be long for drones to show live videos of the construction and renovation procedures. This is essential for tracking the home’s progress.

Outsourcing the Editing Process

Editing the photos and videos can be time-consuming. Outsourcing the editing process of the output can help you save on time, money, and effort. All these will enable you to take more photos, search for more new clients, and devise more marketing strategies to upscale the business.

Photographer: Francesca Tosolini | Source: Unsplash

Virtual Staging Means Power

Staging is one of the most important steps in shooting a property. This involves enhancing and totally preparing the property for it to be sold in the market. The major purpose of staging is to make the entire property more attractive to potential buyers. The upcoming solution to this is virtual staging. This entail filling empty spaces with superimposed realistically rendered 3D furnishings and decorations. Virtual staging is a more affordable means for the buyer to plan, decorate, design, and think of the space before buying the property.

Potential Buyers Search for Real Estate Listings and Services Online

The traditional way of looking for listings on magazines and newspapers is all in the past. Potential buyers now look for listings on the internet instead. According to Google and the NAR, 90 percent of buyers go online. In the last four years, there has been an increase of 253 percent on different real estate related searches. Another thing is that local search terms are important for buyers.

Collaborations between Photographers and Real Estate Databases

Zillow and other real estate databases offer mutually beneficial partnerships with photographers. This is important knowing the traffic that sites like Zillow have.

No one knows until when these trends will stay, but every real estate business has to take advantage of its perks or else it will be lagging behind its competitors. All the aforementioned trends are crucial to running a business, but on top of them all is the virtual tour. For a virtual tour software that covers all your real estate needs, try Virtual Tour Easy. It's also free!

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Virtual Tour vs Video Tour: Identifying What's Best for Real Estate Marketers

Virtual Tour vs Video Tour: Identifying What’s Best for Real Estate Marketers

Real estate agents are always confused about what to use for their marketing campaigns; is it the virtual tour or a video tour? First off, most of them don’t know the difference between the virtual tour from the video tour; hence, it is crucial to define these two types of technology.

Model High-Tech : Fabien Benetou
Photographer: My name is Yanick | Source: Unsplash

Virtual Tours

A virtual tour is simply a 360-degree photo that can be rotated and can be viewed in any direction. There are companies that deliver them such as the Tourbuzz, Matterport, and Virtual Tour Easy. It can include around one to two 360 views to about dozens of 360 spins.

Some people call still photo galleries as virtual tours. However, it is not a slide presentation.

Video Tours

A video tour is a motion video of the property. It looks like the ones that you can view on YouTube. You can also use it while walking around the property similar to what you do in an open home. It can also be a great tool when you are story-telling about the featured property while doing your real estate marketing video.

Photographer: Patrick Schneider | Source: Unsplash

Other Differences

Today you can easily find really complicated virtual tours that they can blow you away. You would truly feel that you’re inside the house. You can, in fact, get into all the rooms and figure out if it’s what you prefer. This is the best advantage of a 360 fully immersive virtual tour.

In general, the best quality photos are key. It’s because when the photos are great, viewers would check the video. Yet when the video is amazing, the viewers may check on the virtual tour. Virtual tours are often thought of as an expensive approach to marketing a property, but this won’t be the case when only three or four 360 degree tours are required. It helps if you discuss video tour production with a real estate photographer and find out more about the actual cost.

Buyers are also comfortable with the video since they know how it works. Videos can also be used anywhere from Facebook, YouTube, and other sites where people are active.

Marketing Priorities

To sum up everything, the following are the steps in prioritizing your marketing campaign:

  • Obtain top-quality photos from a photographer.
  • Video tours are next. They can work with any site or social media platform which can help build the company image.
  • Virtual tours follow. This can be achieved when you possess high-resolution images and a high-performing video.

Remember that there are three key elements to a successful real estate marketing campaign: photographs, video tours, and virtual tours.

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Top 5 Best Uses of Virtual Reality in the Real Estate Industry

Top 5 Best Uses of Virtual Reality in the Real Estate Industry

If you have sold a property in the past, it means you know the process involved in real estate. The first step is when the real estate agent shows a list of properties to the prospective client. Then there would be a series of negotiations, explanation, and the actual visit to the property’s location. This has been the case for decades already, yet it remains to be inconvenient and time-consuming for the agents themselves.

This is now changing since a revolutionary game changer came into the picture. It transforms the way the real estate industry works. This is virtual reality or VR. This technology enables real estate agents to grow their business, acquire more clients, and provide the highest quality service to their clients. According to the National Association of Realtors, 95 percent use the net when looking for properties. Before they decide to visit the actual property, they check on the most basic information online first. The following are the most common uses of VR in the real estate industry:

1. Virtual Staging

You can show the property with all its furnishings and interior design that would make it more appealing to your targeted buyers. According to the National Association of Realtors, 77 percent of real estate agents, virtual staging helps their customers to associate the property they are selling with their future home. It used to require a lot of monetary investments when staging a property, but this all changed with virtual reality. Agents can now stage the properties with minimal expenses.

2. Virtual Commerce

It’s difficult to separate e-commerce from virtual reality. Imagine if the clients can do changes to the property they see virtually. If they are looking at a virtual tour for instance and they want to redecorate the space, they can simply go to an online store, pick new furniture, and put it on the virtual tour. Doing this enables them to redecorate the property according to their preferences. It may also be that they are interested to buy any of the items showcased in the virtual tour. They just have to go to the virtual store and buy the items.

3. Visualizing the Architecture

It has always been a challenge for real estate agents to market a property that hasn’t been developed yet. Three-dimensional models are often used to showcase the neighborhood or the entire development. When it comes to the interior of the property, often full-scale models are used. All these require a huge amount of money. Virtual reality has resolved these concerns. It has made architectural visualization cheaper and more immersive. Even if the property is not yet built, real estate agents can showcase the interior and exterior of a property using virtual reality.

4. Virtual Property Showcases

Clients tend to check on multiple properties before they decide on a particular one. This can be time-consuming and it costs a lot as well. But this has been changed by virtual reality. Buyers can now visit properties without having to leave their homes. All they need to do is use a VR headset and they can walk through a 3D virtual tour of the property. In just minutes, buyers can visit a couple of properties. There are two types of virtual tours: the guided ones and those that are interactive. Guided visits are like the usual promotional video but are entirely virtual or using 360-degree videos. The interactive visits allow users to choose where they prefer to stay within the property by simply checking on the hotspots in their field of view.

5. Virtual Instructions and Improved Communication with Tenants

Real estate agents and property owners have to communicate with their tenants a lot. Virtual technology can help them communicate more conveniently and effectively with their clients. The tenants simply have to do in the VR headsets and immerse in the virtual tour. These 3D virtual tours also help tenants to understand how the utilities in a certain property work to avoid difficulties and to make it unnecessary for them to contact the landlords.

If you want to prosper in your real estate business, It’s best for you to create virtual tours for your property sites.

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