Virtual Reality Tour: Enhancing Real Estate Business This 2020
virtual realityMarch 3, 2020

Virtual Reality Tour: Enhancing Real Estate Business This 2020

Virtual Reality Tour Continues to Evolve this Year

If you’re still viewing a home on pictures and videos, you haven’t seen the full-blown house-hunting experience yet! This year, virtual reality takes the experience higher as it promises an all too real immersion when touring a home. While images still appeal to the traditional market, the Virtual Reality Tour is innovating with even greater visuals this 2002! The rapid evolution is an incredible response of the VR companies to ensure that clients enjoy a virtual reality tour to the next level!

Many people have adapted to positive change. Most brokerage or real estate agents featuring VR tech are the ones with remote clients. For others, they save costly expenses from constructing a model home as VR makes it possible to see yet-to-be-built homes. These yet-to-be-built homes are mostly modified and customized based on the request of clients.

A Success Story

In 2016, VR technology was used by Sotheby’s International Realty real estate agent, Gregg Lynn. He sent a link of a VR tour to a few agents in San Francisco. The property was a massive loft condo to which he recalled sending the link to several agents. Fortunately, the link reached a buyer who wanted to relocate to San Francisco. The selling point was the incredible VR seen by the buyer. The client finally decided to see the home in person and fly to the city. Clients need the inspiration to make sure that they are purchasing worthy assets. The client assured the agent that as long as the reality is as good as the VR, he’ll take it. The sale became one of Mr. Lynn’s greatest, inspiring numerous agents to sell better.

Ensure that clients enjoy a virtual reality tour to the next level

The deal closed at $7 million, holding the record as the most expensive loft sold in the city.

Lynn adds that he believes that it’s the best alternative for remote tours. Now that he has a home listing in Russian Hill, the VR tech is making things brighter as ever! Clients are taking notice of how well VR is working. It’s interesting how views on Lynn’s $19 penthouse listing reached 17,000 views. You cannot accommodate that much tour when done in person. Virtual Reality Tour is making home tours easier featuring a remote tour to a larger audience.

The New Phase

VR doesn’t cease to amaze us all, it doesn’t stop developing. It can be used in partially complete communities. The rendering presented can be realistic and overlaid on photos or drone videos.

Tim Costello shares his thoughts about how VR can enhance the experience of buyers. He says that showing buyers the built and unbuilt homes give them a sense of the life quality there. Costello is the CEO of Builders Digital Experience in Austin, Texas.

Not everyone is trained to see what a place looks like with furniture. Ernesto Cohan, Oceana Bal Harbour sales director, says they used virtual staging. They created a 3-D walkthrough of model units enabling buyers to see it with pieces of furniture.

A month ago, BDX delivered as many VR tools to builders in a single month like they did in all of 2016, according to Costello. He said that growth is more than 12 times across the last four years. A virtual reality tool created from renderings was used to sell condos at Oceana Bal Harbour in Bal Harbour, Florida, before construction. The VR tours of the units can be viewed online.

Real estate experience enhanced with VR means a wider audience reach. You can just imagine the condos worth millions just like in Oceana Harbour making use of VR tools.

Developers are latching to VR to showcase units especially when selling a property with a larger area

Conclusion

The evolution of technology gave an edge to think better ways in marketing properties. The virtual reality tour makes the buyers feel more at ease about their pre and post-construction purchase. Find out more about how a virtual reality tour can improve your sales!

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Enjoy the Stunning Luxury Tower in NYC Through This Virtual Reality Tour
virtual realityFebruary 6, 2020

Enjoy the Stunning Luxury Tower in NYC Through This Virtual Reality Tour

Virtual Reality Tour

Virtual Reality Tour is a way to immerse its users into a virtual world. Clients can interact with the surroundings that a 360 video can’t do. You are not only in control but can also go into an alternate world.

The latest smartphone devices can support the VR-quality graphics making virtual reality accessible to everyone. The built-in accelerometers detect movements as you navigate your way into your virtual space. Businesses do better using Augmented and Virtual Reality technologies.

Skyscrapers

New York’s 57th street is the world’s most luxurious street in the world! In the last five years, more houses were bought on Billionaire’s Row. The properties amounted up to $25 million that’s way more than any other road around the world. It’s rife with super-tall towers: 432 Park Avenue, 111 West 57th Street, and Central Park Tower. All these towers are taller than 1,300 ft. That’s about a quarter of a mile high.

Virtual Reality Tour is efficient in pursuing leads

Shadows of these skyscrapers cast on Central Park. Critics noting that building owners of the multi-million dollar residences pay little or no property tax at all.

Not everyone can experience being in these towers but the virtual reality tour makes it possible. Imagine immersing in an apartment in one of the towers. The height as high as a helicopter could fly that some even described being occasionally above the clouds. Perplexed whether its terror or exhilaration, the view will leave you euphoric.

Why A Virtual Reality Tour?

There are many benefits as to why people are using a virtual reality tour. Here are a few of them:

Low Costs

Instead of printed promotional outputs, Virtual reality allows business owners to show the real beauty. There won’t be a need for designing new concepts. A virtual reality tour is an efficient way to connect to fresh leads.

Reach Remote Prospects

The augmented reality still allows for printed collateral but made better by bringing an interactive experience. Think of it as the combined use of a custom brochure, a tablet, and an app.

Remote leads will find luxurious NYC towers accessible to them, especially when they’re caught up in business somewhere else. VR’s ability to reach a wider audience within minutes create a meaningful and impressive experience. It conveys quality graphics for leads without requiring them to travel pronto.

Emotional Experience

A virtual reality tour places its users inside a new world. Imagine viewing a home for the first time, the elegant and luxurious tower in New York. you’d still get stunned with the views virtually, in awe of how the virtual world connects you to its virtual representation.

Customized Surface

VR is more than a walk through the towers of New York. Sudden changes in renovations can easily be modified to make an updated version of the layout and design. The up-to-date modification bringing a rewarding experience on what’s to be expected in the home’s every corner and hallways. Even the fabrics can be designed meticulously.

Angle Inside and Out

The virtual reality tour includes a great copy including the interiors and exteriors of the stunning NYC tower. It will give you the feeling of the ultimate experience of an overlooking room in one of the suites in the building. The VR experience reflects the euphoric journey into a sales-generating campaign.

Conclusion

The best advantage you can get out of this experience is that it's just a virtual reality. It can be a preparation for what you could expect before actually going there. You still see it’s beauty and look at the amazing view up and down. You can get away anytime you feel like it’s way too high for your taste. Reality would take a lot of factors before you reach the lowest ground. Explore more about the Virtual Reality Tour by creating your free account!

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Level Up Your Social Media Marketing By Incorporating Virtual Reality Tour
virtual realityJanuary 30, 2020

Level Up Your Social Media Marketing By Incorporating Virtual Reality Tour

As we enter the first quarter of the year 2020, it’s time to re-evaluate and brush up our social media marketing campaign! Are your strategies still effective this year? Are you struggling to make your presence known? If you’re on the latter, then we’ve got good news for you! Did you know that a virtual reality tour can help in boosting your social media marketing?

Not sure how to use or apply it? You better read this carefully because we’ll teach you how to incorporate virtual reality in your social media campaigns.

How to Incorporate Virtual Reality Tour In Social Media

Make a Virtual Reality Tour

This one should be a no-brainer for most influencers. You should produce a virtual tour first before embedding it on your social media account. But how should you create a virtual reality tour when you don’t have the necessary tools and resources?

When you can’t even try the software for free before you decide to buy it for life? Good thing we provide the right solution for you!

virtual reality tour
VTE offers a FREE trial to make your much-needed virtual reality tour.

At Virtual Tour Easy, we provide a software that creates high-quality VR tour video from your 360 photos instantly. Moreover, you can just create your VR in just 5 minutes! Giving you more time to draft your social media and other marketing campaigns.

Publish it Online

Now that you have your instant virtual reality tour thanks to VTE, the next step is to publish it across your social media channels. If possible, make your virtual tour as your Facebook page cover.

In this way, you’ll grab your customer’s attention right away whenever they visit your page. You can also highlight the VR by doing sponsored posts so that it will appear on your customer’s News Feed.

The more they’re exposed to your virtual tour, the more they’re likely to engage and check with your products or services. Studies also show that most social media users tend to interact more with pages with virtual reality tour compared to long blocks of texts or static images.

Maximize Your Google Marketing Strategy

Virtual reality tours aren’t only crucial in social media pages. It can also help pave the way to boost your Google rankings. We recommend you place your virtual tours on Google My Business, Google Maps, Google+, and Google Street Views.

One major benefit of having a VR tour is that you're able to walk through your customers on your shop when they search for your business on Google.

Since they already spend some time engaging in your business, you might as well make it worth it. The moment they see your shop beyond the door, they can also engage with it.

Then, they'll be able to know the products or services you offer; enticing them into meeting with you in person. Study shows adding a virtual tour to your Google business also helps in boosting your leads.

Share it on Youtube and Twitter

Aside from Facebook and Google, you can also share your virtual links on other social media channels. For example, sharing your virtual reality tour on Twitter is as easy as sharing a link.

You can compose a little description and Tweet it to your followers. If not, you can share a promotional statement with the VR tour link to advertise it on your platform occasionally.

If you have a Youtube channel, take advantage of the vlog platform to upload your virtual reality tour as a regular video. Studies show uploading your VR tour on Youtube helps increase your views by up to 70%. Another expert also shared every 8 out of 10 of your followers get to watch VR tours than a normal, regular video.

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Find Out How Virtual Reality Tour Will Shape The Future
virtual realityJanuary 16, 2020

Find Out How Virtual Reality Tour Will Shape The Future

As technology continues to advance, more and more people are adapting the virtual reality tour. In fact, VR is already used in the hospitality industry. Most customers nowadays like the convenience of checking their favorite establishment without inspecting it physically.

Curious as to how the virtual reality tour will affect or evolve your business? We’ve asked the Forbes Technology Council and they share their old predictions out of it. Let’s unravel how VR’s applications will shape our future.

Virtual Shops

There’s no doubt that online shopping is dominating the eCommerce industry thanks to Amazon. We enjoy the perks of shopping for our favorite products and items anytime. We also love the idea of having it delivered to our doorstep. Then, we get to unwrap or unbox the parcels like it’s our gift.

virtual reality tour
Shoppers can now scan their favorite brick and mortar shop thanks to virtual reality tour.

Despite this trend, the study reveals most people still prefer to shop in physical stores. Thanks to VR, these physical stores can now compete with online shops. Your customers can just put their VR glasses on and they'll be transported to your shop. They'll surely reminisce about the joy of walking and strolling down the aisles. It enables shoppers to do shopping to their heart’s content since they get to check the virtual mall in one go.

Real Estate

There’s no doubt that you can earn trillions of dollars in the real estate industry. However, most real estate agents struggle to make sales because customers claim it’s a hassle arranging schedule to inspect the property personally. They just don’t have time to squeeze meetups in their hectic schedules. Good thing virtual reality tour solves this problem!

You can now render a free virtual tour to your properties and upload it online. Your customers can then check your virtual tour anytime they want. Also, you'll be able to highlight the important features and angles of your house. Not only it helps save you more time, but it also reduces your operational cost.

Healthcare Industry

Doctors, nurses, and medical professionals can now invent and derive innovative medical solutions thanks to the virtual reality tour. They can now conduct preliminary trials with their experiments by simulating it with virtual bodies before testing it out actually. Likewise, the patients can now avail of therapy and fitness programs thanks to VR.

Dangerous Jobs

People who have a dangerous job scope can now avail of an effective training method without actually harming their lives. For example, technicians, firefighters, and other professions with hazardous jobs can practice intense situations via simulations. This interactive yet realistic training method will help hone their skills and determine whether or not they’re suited for the job.

Education

Teachers can now implement interactive and exciting lectures thanks to the virtual reality tour. For example, they can now conduct immersive experience with their students as they tackle biology (see microscopic organisms and cells), chemistry, astronomy, etc. Whether you’re teaching elementary, high school, college, or post-university studies, learning has never been this fun!

Improving Emergency Response

Virtual reality can help the emergency response team simulate real-life situations like earthquakes, bomb exercises, typhoon, or fire incidents. They’ll be able to formulate their response strategies to stay calm and be effective when dealing with real-life emergencies.

For Leisure

Of course, virtual reality also helps boost the entertainment industry. With the rise of virtual games and augmented reality like Pokemon Go, we’re able to transport in our favorite fictional world; even for just a moment. Virtual reality games and leisure helps promote distraction and relaxation as you take a break from intensive work. It also serves as a quality-time bonding with your family and friends.

Conclusion

Curious about how to start making your own virtual tour? Sign up here for free!

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Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal
virtual realityDecember 26, 2019

Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal

In this digital world, marketing and advertising have come to lengths over the past decade. Various digital marketing strategies have emerged and it’s been a trend recently. Some of the strategies include email marketing, virtual reality tour, and social media ads.

Being in an industry that serves the wants and needs of their clients, digital marketing would be the way to go about it. Why? Let’s discuss this in a more comprehensive manner as we apply digital marketing, specifically the virtual reality tours, to the hospitality industry.

The Hospitality Industry

The hospitality industry is generally known as a sector of the wider service industry. It focuses on the relationship between hosts and guests, in which the host receives the guest with goodwill. This includes the reception and entertainment of guests and visitors.

It is a service industry that focuses more on the leisure of the customers rather than their needs. This industry includes food and beverage services, lodging, theme parks, event planning, cruise line, traveling, airline and other fields in the tourism industry.

Virtual Reality Tour

VR or virtual reality is a simulated experience made of various artificial environments. These surroundings can be similar to or completely different from the real world. Using VR gadgets, virtual reality can be experienced through sight and sound, and sometimes touch.

virtual reality tour
In this article, you will know the various ways the industry can leverage virtual reality to boost business outcomes.

Virtual Reality Tour in the Hospitality Industry

Virtual reality tour is one of the leading technology trends in the business world. Businesses have finally found ways to maximize the use of digital marketing to increase opportunities and boosts sales.

In the hospitality industry, virtual reality provides convenience to both businesses and guests. It allows potential customers to be digitally transported to a hotel or a travel destination. The application of virtual reality in the hospitality industry has just been recently recognized. Businesses have discovered its full potential and have been using it to increase customers annually.

Virtual Travel Experiences

Virtual travel experiences are the most commonly used virtual reality in the industry. This uses 360-degree video technology.

These videos allow users to experience, through virtual recreation, the different aspects of travel. Some of these include the experiences of taking the flight, swimming and diving on the beach, visiting the hotel, and the likes.

Virtual Hotel Tours

Virtual hotel tours are another common application of virtual reality. Some businesses make these tours available on their website. It gives the guests an opportunity to have a feel of the hotel rooms they booked for their vacation. For other potential customers, it allows them to see which available hotel rooms suit their preferences and needs best.

These tours can be easily accessed through various social media using its 360 video technology feature. The experience is at its best when you’re on your headphones.

Virtual Booking Processes

The latest innovation using virtual reality is the virtual booking process. This service has been employed by a few companies, such as Amadeus, but it ensures an increase in profit. It is the most convenient way for clients and guests to book flights, accommodation, and even cabs. The booking process is conducted through a virtual reality headset.

The potential for this service has yet been fully explored, but researchers and experts continue to innovate its application. It is not a question that virtual booking will be the next big thing in the hospitality industry. Technology has now made things possible and we expect greater innovations in various industries in this digital world. If you’re in need of a virtual tour software, we offer this innovative tool for an affordable rate.

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4 AI Trends Real Estate Brokers Must Use
real estate, virtual realityNovember 21, 2019

4 AI Trends Real Estate Brokers Must Use

Artificial Intelligence (AI) or the simulation of human intelligence using machines has slowly become part of everyone’s daily lives. That’s why we talk to Alexa, we drive smart cars, receive recommendations for movies and music on our smart devices, and play video games against computers. There is however a lag when it comes to real estate property selling and buying.

Real estate is considered as the largest asset class in the world. It has contributed a whopping amount of $3.5T to the US GDP. It’s good that now there are signs of AI application in buying and renting homes and offices.

The following are the top AI trends that real estate brokers must know by heart:

Alexa

According to a new study, about 48 percent of buyer inquiries don’t get responded to. An agent’s average time of response is 917 minutes. Another study, on the other hand, showed that buyers considered responsiveness as important. This is why brokers usually take turns in answering queries, but there are instances when no one is available to take inquiries. That’s where Alexa is needed, to respond to queries 24/7.

An Austin-based startup called Ojo Labs raised the amount of $71M to set up a chatbot for real estate that can answer queries on information regarding listings through text messaging. Some people are having second thoughts about chatbots due to their inability to answer open-ended questions. Ojo Labs also acquired WolfNet to improve its algorithm. Their competitors are Kelle and Structurally.

Zero Paperworks

Benjamin Franklin said that time is money. This is especially true in real estate. It takes time for a realtor to enter information about the property such as lighting, the number of rooms, location, room types, etc. This can be resolved through the use of Restb.ai. This is an AI that can automatically input information about a property based on its photos.

This tool has 30+ home scenes, 30+ high-value home features, and 16 architectural styles to classify images. This saves time and enhances the convenience of storing and accessing property information.

Leverton a start-up that is based in Berlin invested $17 million is now able to extract information from contracts, leases, and corporate documents. The broker simply uploads the documents, and AI extracts information such as rent charges, allowing brokers to find information faster and more conveniently.

Crystal Ball Prediction

It would be easier if real estate agents can easily predict who is going to list or buy a property soon. Rex is an LA-based startup with $70M in funding. It uses AI to predict buyers who are more likely to buy specific homes. It sends out targeted as to those who it considers as possible buyers. Based on the clicks, the same customer segments will be sent ads in the future.

A North-Carolina-based startup First with $7M in funds started using AI to analyze contracts and how these contracts are likely to sell in the following year. During the pilot period, First predicted more than 1,800 homes that are listed.

Reevaluate is another startup that can predict the individuals who are likely to move in the next 3 to 6 months. The company claims an accuracy rate of 36.4% as it analyzes over 200 data points based on information from spending habits and data news.

Virtual Reality Tour

A virtual reality tour can help any buyer envision the property listings of any real estate broker. A buyer can now see the internal and external views of properties using 360-degree views. This technology provides the buyer with the experience of walking through the listing, using only any mobile device or computer. This aids in their decision to buy or rent a property.

AI is not meant to replace the real estate brokers. They are here to make them more efficient. AI ensures property buyers the ultimate experience. If you want to know more about the impact of a virtual reality tour for your business, you may visit our website –Virtual Tour Easy.

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The World Has Changed Because of Virtual Reality | Find Out These 10 Changes
virtual realityNovember 18, 2019

The World Has Changed Because of Virtual Reality | Find Out These 10 Changes

It’s quite difficult to find a millennial or a Gen-Xer who hasn’t had any experience in playing virtual reality games or watching a 360-degree movie. It used to be seen only as a gimmick and not seriously as a technology with massive uses and propensity for change.

Here are 10 noticeable changes that occur in the world because of Virtual Reality.

1. Video Gaming

One of the industries that have adopted several applications for virtual reality is video games. Large companies like Google, Facebook, HTC, and Samsung. Facebook bought Ocular Rift which is a VR headset manufacturer. Video gaming was changed by virtual reality. It is now possible to play in Wimbledon with players around the world.

2. PTSD Treatment

Virtual reality can become a full-blown therapy for those who suffer from PTSD. Post-Traumatic Stress Disorder is a serious illness that often affects those who experienced being in the battlefield or conflict zone and also those who are victims of rape and any form of abuse as well as survivors of disasters. There are different triggers to PTSD. For a survivor from a conflict zone, loud noises are often the trigger such as the slamming of the door. The primary if not the best technique in handling PTSD is to face one’s fears. This is where virtual reality plays a major role. The person may be able to experience having to face his or her fears through virtual reality.

3. Travel Industry

Virtual reality is often used by people to go to various destinations around the world without having to go there physically. This is perfect for those who don’t have the budget to spend on traveling. Virtual reality is also capable of adding more realistic features such as smells and the different kinds of weather into the entire virtual experience. People may tend to undergo the real travel experience but there are businesses these days that cater to virtual visits of the world’s famous landmarks.

4. Cinema Experience

3D movies have been introduced a long time ago, but there are talks about 4D movies becoming the latest innovation. Entrepreneurs propose that the moviegoers will wear VR headsets and that the seats will be modified to enable them to move from side to side and vibrate. There are other features such as the wind and steam machines and temperature control, which will enable some changes around the cinema all throughout the movie.

5. Improved Medical Education

It is difficult for medical students to undergo the first-hand experience of live surgeries and complicated operations. The usual process is for the medical students to observe live surgeries done by surgeons or to perform fake surgeries on dead bodies after asking for permission from the person’s dead relatives or the dead person himself according to his last will. These conditions make it time-consuming for medical students to learn how to operate. VR hospitals and government organizations may create virtual representations of the human body which can be used by the medical students. There are several benefits to the use of VR for medical education. It is of less risk to students; it is not costly; it can also be used by every medical student individually.

6. Changing the Museum Experience

There are several applications of VR technology in a museum. One of these is Earthquake Recreation that enables you to experience a simulated earthquake when you enter a room and there are tourists and things falling off. There are other applications that enable people to experience Victorian England, the Roman Empire, or the Stone Age. Experiencing the museum through virtual reality like this makes children more interesting in history.

7. Autism Intervention

Autism is a genetic disorder that affects 1 out of 59 people around the world who are on the different levels of the autism spectrum. Autism affects the behavior of the person. It gives them difficulties in pronouncing words, reading, and some of the autism patients also exhibit symptoms of OCD or obsessive-compulsive disorder. The role of virtual reality in addressing autism is that it provides the patients with a virtual scenario that enables them to give speeches and talk to virtual people. It is more effective when used with artificial intelligence that can converse with the patient.

8. Athletic Training

The sports industry is a multimillion-dollar industry, and many of its top-performing players earn millions from product endorsements and wages. Sports teams strongly compete with each other. Training in sports can get boring and draining. Virtual reality changed this. Not only is it fun, enjoyable, and more fulfilling; it also gives you more freedom and opportunities to play and practice because there is no need for you to find a partner. It is also cost-effective. Virtual reality will be able to provide you statistics of your performance while training which will enable you to focus more your attention on the weakest aspects.

Source: hotel-magazine

9. Real Estate

Virtual reality has a massive impact on real estate. Through the use of a virtual reality tour, customers will be able to view properties without being in the physical location and even before its completion. It saves time and money for the sellers and potential buyers. Sellers can create their virtual tour using a tour builder and have an option to embed it directly on their website, share via email, social media, and more!

10. Military Training

It is possible to recreate the war scene in virtual reality. This will enable soldiers to be more prepared to go to war. VR may also allow them to wear suits that have electronic simulation which can make them feel pain in the spots where they are hit while they are inside the virtually simulated room.

There are many uses of virtual reality from virtual reality tour to machines simulated for different industries. If you want to know more about this fascinating technology, check Virtual Tour Easy now.

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Rental Agencies Use VR When Viewing Apartment Units
real estate, virtual realityNovember 14, 2019

Rental Agencies Use VR When Viewing Apartment Units

The real estate industry makes use of multiple technologies to streamline the procedures involved in renting a property. Real estate agencies allow prospective customers to view their properties or apartment units without anyone from the agency. This move is supported by the Land, Infrastructure, Transport, and Tourism Ministry. The Ministry also allows crucial details and other issues that are relevant to rental contracts to be discussed using a video conference instead of face-to-face communication. This was the method used for completing 37,000 contracts by the end of March. The ministry also started to allow sending contracts and other paperwork through email in PDF form.

An official of the Ministry said that they are doing everything to avoid fraud which includes the use of private-sector digital signature services. The Ministry is also aiming to revise the Building Lots and Buildings Transaction Business Law for contracts to be concluded by using only digital files.

An event that is related to rental housing took place at the Tokyo Big Sight in Koto Ward, Tokyo during the end of July. At the tech company Nurve’s booth, the real estate people were connected to the box-shaped VR devices for inspecting the interior of a property located remotely.

Almost 4,000 real estate agencies have introduced the use of the VR preview services. Mitsubishi Estate Co. has also launched a VR service for its group rental properties so that customers don’t have to visit the real estate office personally.

Customers reserve online for viewing a property through a virtual reality tour. They can use the smartphone to get into the property. It comes in a self-service means that requires nobody from the real estate company. Potential renters will be able to check out the properties even on a weekend or holidays when the agency is closed.

Tablets are put inside the property for visitors to have access to information about the property and other related matters. Cameras are also installed to record the property’s interior to prevent problems. There are further initiatives implemented in the real estate industry that are intended to enhance customer service and promote reforms on the style of work through enhancing efficiency.

You can create your own virtual reality tour now. Visit Virtual Tour Easy for more details.

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The Different Facets of VR and AR Technology Application in Tourism
virtual realityNovember 7, 2019

The Different Facets of VR and AR Technology Application in Tourism

Augmented Reality to take the place of the travel brochure. AR and VR have been leveraged to enhance tourism sales. VR and AR visitors were able to enjoy a lifelike experience of the place before they go on a holiday. Through the use of Virtual goggles, visitors were able to undergo virtual tours of hotels, walk around New York with a 360-degree view, and get on a computer-animated simulation of a cruise-ship tour.

Photographer: stem.T4L | Source: Unsplash

There were so many things that have to be understood about VR and AR. Aside from its opportunities and challenges, destination VR and the benefits of these technologies to operators have to be assessed as well. Volumetric video as the technology behind the success of VR and AR.

IBT Berlin also sheds light on VR trends that are applicable in the travel industry. Trade fairs and special events and their digitalization focusing more on AR and VR technologies. Another thing is the application of VR technology in Ingress Agents and Pokémon GO Trainer, and what the tourism industry must learn from it. VR and AR technology integration in the concept of creating a smart city like Luxembourg. Immersion in virtual reality is another concept that needs understanding by many. This is especially true of the non-technical aspect of immersion and why the human brain yearns to be entertained.

Photographer: David Grandmougin | Source: Unsplash

Every entrepreneur in the tourism industry must also be aware of the trends and developments of AR and VR that can be used in the industry. VR for destination marketing is one other aspect of AR and VR that has to be discussed more. One case example would be the use of this technology in cruise ships.

It is indeed important to understand thoroughly how virtual content can be easily integrated into the real world like in the case of the Pokémon Go game.

If you want to understand more about VR, AR, and virtual tours, check Virtual Tour Easy!

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Top 4 Reasons for Houston Businesses to Embrace Virtual Reality Tours
business, virtual realityNovember 4, 2019

Top 4 Reasons for Houston Businesses to Embrace Virtual Reality Tours

Business and technology have always been working hand in hand. The need to develop better business practices leads to technological innovation and vice versa. An example of this symbiosis between technology and business is the creation of 360 virtual tours and virtual reality which focuses more on enhancing image sequencing and 3D reconstruction. This enables businesses to show their new spaces or properties to customers that are remotely located.

The technology is not that new but over the years the processes and tools involved in the use of it have become better. That is why there are many startups in Houston that have integrated the technology in their websites.

The following are the popular reasons for the Houston businesses to have embraced the technology and a case study of a business that used it.

Backyard Axe Throwing League or BATL is a local business that deals with a game that enables one to throw an ax at a wooden target. It is a game that suits any type of affair from birthdays, bachelor and bachelorette’s parties, group meetings, etc. The problem at first is that it is a concept that is not known to most people.

Through the virtual tour, the event or party planners can simply take a sneak of the facility, figure out the space allotted for it, and get a good sense of the game. It’s a great means of spreading the word about a new business with a novel concept.

Source: acoastcleaning

As for the reasons for Houston to engage in virtual reality tours, here are the top four:

1. Virtual (Foot) Traffic

Businesses that have niche services or products may not always have good foot traffic. Foot traffic is essential to all types of businesses. It’s an age-old problem that has a modern solution. Through virtual tours, customers and potential ones can view the real estate properties even in their own homes. That means that there is no need to spend large amounts of money on prime real estate when the internet can render more widespread exposure to the properties.

2. Easier Demonstration and Illustration

Virtual tours can be effective in demonstrating a particular product or service that may be difficult to describe and sold. If the nature of the business is manufacturing or it entails experiencing the product, virtual tours are a great help. An example of this is the perfume company or the brewery. A tour can be created based on the production process up to the packaging of the products.

3. Better Customer Engagement

When a virtual tour is used by a customer, the customer is more engaged with the business in a more meaningful way. With a virtual tour, a customer can have a full sense of experience and vision of the product which tightens its connection with it. The virtual tour is much like opening the door of the shop to your customers who are far away instead of letting them gawk from the outside window.

4. Improved SEO Ranking

SEO or search engine optimization is the process of increasing the site’s visibility and search engine ranking. This is measured by the amount spent by users on your site and their amount of interaction. A virtual tour makes it easy to achieve higher SEO ranking for the business site.

All these make it possible for virtual reality tours to become a major part of the businesses’ marketing arsenal. If you like to know more about integrating a virtual tour in your business, you can start by checking Virtual Tour Easy.

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