A 360° camera is an investment for any business and even for personal use. Its uses have gone beyond simply capturing emotions and moments. It has become a valuable tool for business promotion as well.

The new 360° camera is a small and portable type of camera but it can help you capture moments in time in a more immersive and interactive manner. Through this camera, people will experience how it is to fly a jet or dive underwater.

You can be as creative as possible with this type of camera.

It’s one great advantage that any photo from the 360° camera is easy to share to all your social media sites. You have several options Facebook, Flickr, YouTube, and even your very own site. A great example of this is the Giroptic 360° camera which comes with a lightbulb adapter. This makes it extra useful as a security camera outdoors. You can buy one for only $79. All you have to do is to fit it into any light fixture. You can monitor the house even while you are on vacation or in an out of town trip.

The 360° camera can produce 360° photos that can be turned into a virtual tour of any of your properties (interior and exterior). This can be done with the use of a user-friendly online software which you can have for free: the Virtual Tool Easy. All you need to do is sign up, upload your 360° photos, and do some tweaks on the audio and text and voila you now have an interactive and highly immersive virtual tour of your property.

Owning a 360° camera can help you save costs.

This small camera can cover a large area. This means that there are less installations required for the camera to cover a wide area. It can easily cover rugged areas like garages, museums, street intersections which can help in making you aware of your surroundings. In businesses, apart from using these cameras for their security, they are also used to monitor the flow of customer traffic, supervise and manage the staff and their placement in the physical store, and to avert any attempt at theft, burglary, and any fraudulent act. If you are aware of the situation in your business such as the amount of people coming in and actually buying, you can increase or decrease your staff or products to improve the company sales.

They are user-friendly and not overwhelming like the DSLR.

It can be a headache to operate a DSLR camera and even a phone camera when you are not familiar with the apps and features. Majority of the 360° cameras are easy to set up and use. They don’t need you to read manuals or ask friends to operate it. Some of them only have one or two buttons to capture a wide area of coverage.

There is a great potential to using 360° cameras for business.

Facebook integrates already the 360° pictures, and numerous solutions are created to enhance the potential of the 360° cameras. Among this solution, google street view now supports 360° pictures, and VirtualTourEasy.com aims to democratize the creation of 360 virtual tours for businesses with an easy to use virtual tour builder and easy integrations.

It without no doubt that the 360° cameras will continue to be more and more popular, and you what do you think?