Top 4 Reasons for Houston Businesses to Embrace Virtual Reality Tours

Top 4 Reasons for Houston Businesses to Embrace Virtual Reality Tours

Business and technology have always been working hand in hand. The need to develop better business practices leads to technological innovation and vice versa. An example of this symbiosis between technology and business is the creation of 360 virtual tours and virtual reality which focuses more on enhancing image sequencing and 3D reconstruction. This enables businesses to show their new spaces or properties to customers that are remotely located.

The technology is not that new but over the years the processes and tools involved in the use of it have become better. That is why there are many startups in Houston that have integrated the technology in their websites.

The following are the popular reasons for the Houston businesses to have embraced the technology and a case study of a business that used it.

Backyard Axe Throwing League or BATL is a local business that deals with a game that enables one to throw an ax at a wooden target. It is a game that suits any type of affair from birthdays, bachelor and bachelorette’s parties, group meetings, etc. The problem at first is that it is a concept that is not known to most people.

Through the virtual tour, the event or party planners can simply take a sneak of the facility, figure out the space allotted for it, and get a good sense of the game. It’s a great means of spreading the word about a new business with a novel concept.

Source: acoastcleaning

As for the reasons for Houston to engage in virtual reality tours, here are the top four:

1. Virtual (Foot) Traffic

Businesses that have niche services or products may not always have good foot traffic. Foot traffic is essential to all types of businesses. It’s an age-old problem that has a modern solution. Through virtual tours, customers and potential ones can view the real estate properties even in their own homes. That means that there is no need to spend large amounts of money on prime real estate when the internet can render more widespread exposure to the properties.

2. Easier Demonstration and Illustration

Virtual tours can be effective in demonstrating a particular product or service that may be difficult to describe and sold. If the nature of the business is manufacturing or it entails experiencing the product, virtual tours are a great help. An example of this is the perfume company or the brewery. A tour can be created based on the production process up to the packaging of the products.

3. Better Customer Engagement

When a virtual tour is used by a customer, the customer is more engaged with the business in a more meaningful way. With a virtual tour, a customer can have a full sense of experience and vision of the product which tightens its connection with it. The virtual tour is much like opening the door of the shop to your customers who are far away instead of letting them gawk from the outside window.

4. Improved SEO Ranking

SEO or search engine optimization is the process of increasing the site’s visibility and search engine ranking. This is measured by the amount spent by users on your site and their amount of interaction. A virtual tour makes it easy to achieve higher SEO ranking for the business site.

All these make it possible for virtual reality tours to become a major part of the businesses’ marketing arsenal. If you like to know more about integrating a virtual tour in your business, you can start by checking Virtual Tour Easy.

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The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

The Booming Virtual Technology: Top 9 Industries That Uses Virtual Reality

Virtual reality has unexpected uses in various industries. Most people think that it can only be applied in gaming, entertainment, and movies like those in Ready Player One. However, there's more than that. The following are the top industries that benefit the most from this type of technology:

1. Construction and Real Estate

When it comes to construction and design, people can be easily persuaded when they see the end product. Virtual tours are perfect for visualization. Studies revealed that 75 percent of online users prefer to view a virtual tour before they decide to buy. Through virtual reality, it is possible to look around the property and even oversee its construction or add furnishings and do some changes in the design without being in the actual location. Architects and designers also benefit more from virtual reality. It is easier for them to visualize the construction plan and to check for any possible mistakes and to share professional opinions with colleagues.

Lost In Reality
Photographer: Matthew Kwong | Source: Unsplash

2. Sports

People love sports. Millions of people around the world watch live events online or watch races on TV. Some services broadcast live events on 360-degree cameras. This enables everyone to witness the event as if they were in the actual game. Professional athletes also use virtual reality for training. Ski members can use virtual sessions to practice for the Winter Olympics in Korea. It may also be used by players for post-trauma rehabilitation.

3. Retail

VR is a superb tool to attract more customers in the retail industry and to increase profits. Seventy percent of customers expressed their interest in doing virtual shopping. There are new experiences that virtual reality can provide customers from the ability to try on clothes from the shop without leaving the home to decorating a dining area that’s not even created yet. VR is highly applicable and scalable.

4. Automotive

A 360 virtual tour has just started in the automotive industry. It is possible to create a concept and design a manufacturing line using virtual information. Ford has an immersive vehicle environment which enables engineering forces from different countries to combine and produce a design and simulate the assembly process. Other automotive companies focus on virtual user experience, allowing customers to test-drive virtually.

5. Education

There are many interesting and efficient applications of a 360 virtual tour in education. The education process is made more interactive and informative through simulators and immersive workshops. In general, VR enhances the engagement of students and the efficiency of the education process.

People from various industries use virtual simulation to upgrade their professional skills. This technology aids people in handling dangerous and critical situations such as firefighters, military, doctors, etc. VR also makes it possible for training and workshops to be highly engaging and more innovative.

VR Painting @ Trailerpark I/O
Photographer: Billetto Editorial | Source: Unsplash

6. Film and Entertainment

It started with a 3D image and then it led to the interactive film. We can expect to find more virtual reality cinemas in the future. This new experience where the storyline and the viewer both become elements of the movie is called cinematic VR. This is based on 360-degree videos taken with the use of a special camera. Many companies use VR technology to present their products in a different twist.

7. Tourism

Tourism just like real estate can gain the best advantage through using VR technology as a visualization tool. Travel agencies can showcase destinations better compared to the use of brochures. Thomas Cook used a 360-degree virtual tour to convince people to travel more which increased bookings. Virtual reality can also be used in museums and art galleries such as the British Museum and The Metropolitan Museum of Art that used 360-degree video excursions to show their artifacts to the people.

8. Marketing and Advertising

Consumers today no longer respond to traditional advertising. It is virtual reality that can make them awed. It offers a great means for consumers to have a different experience of interacting with the brand. There are multiple ways to use VR for advertising. Every brand has creative ideas and brand-new solutions. It can be used to tell the story of the company and how the product came about. It can also be used to provide entertainment for a summer collection for instance. VR offers marketers a lot of opportunities to create and keep their customers interested.

Photographer: stephan sorkin | Source: Unsplash

9. Health Care

Virtual reality in health care can benefit both doctors and patients. Patients can receive therapy through VR applications which will do away with phobia and fears. Some solutions can help in sharing knowledge and experiences such as emergency training, virtual surgeries, and also VR anatomy apps. You can also have a live stream of an operation. There are many possibilities in VR technology application when it comes to health care. Perhaps in the future, it may not be necessary to go anywhere to get checked by a physician.

There are many uses of virtual tours and virtual reality. If you want to get started on using this technology, you can create your account on Virtual Tour Easy for free! Sign up today.

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[Guest Post] Is a Prospective VR Business Model Just a Dream?

[Guest Post] Is a Prospective VR Business Model Just a Dream?

Nowadays computer games have become a usual part of our life. Keyboards, mouses, gamepads, joysticks – all these devices are so familiar to us, so we had no such interest in games as it was at the beginning of our introduction to video games. We don’t feel being a part of events happening on our screens and smartphones while we’re holding them. So how can we return to the previous experience? The answer is virtual reality.

The first virtual reality system appeared in 1962, however, it has begun acquiring the greatest popularity only now. And now it is time when it is not just moving forward – it’s jumping up! So let's see what this sphere is all about, and why now is the best time to think of your virtual reality business model.

Virtual reality is multifaceted, you can use it in medicine, construction, make 360 tours for real estate and sell apartments as our partner's virtual tours easy, develop games, do training in virtual reality, but we want to talk about our sphere.

Entertainment is a large sphere for sharing your ideas meanwhile receiving money. Grand View Research forecasts, the worldwide VR gaming market, is thought to reach about 46 billion dollars by 2025 comprising the largest geographic markets now located in the United States and China.

Here you may discover the most noticeable VR companies:

-Sandbox (UFL, Amber Sky 2088, Star Trek: Discovery, Deadwood Mansion, Curse of Davy Jones),

-Zero Latency (Sol Raiders, Zombie Survival, Singularity, Engineerium, Zombie Outbreak, Outbreak Origins),

Avatarico (Cosmos, Mind Horror, Dracula, Alice in Wonderland: Crazy Clockwork)

Also, there are Virtual Room, Golem VR, and many others. Their profit today is calculated in millions of dollars and their VR experiences are already distributed far abroad. However, they also started with some minimal investment. In that case, the most important is not the amount of money, but the ability to choose the profitable investment.

In the diagram below you can see how a young VR industry is developing:

If you are a young businessman and you want to make the right choice in the field of activity and earn money, Avatarico has got some tricks and tips for you.

One of the most promising VR areas is VRcade. That may seem difficult, but like any new venture, it becomes more understandable when you break it down into several key steps.

Choose a VRcade location

Find a place in your city with a lot of people. Choose a space for rent with enough space to set a VR club there and the possibility of its future expansion. It can be a shopping center or a game park with a sufficient flow of visitors. Pricing policy should suit you, and comply with preliminary calculations of the economic part. Your club should have a unique design related to VR or gaming topics. In this matter, you can creatively approach the design or hire designers. Brand promotion and recognition is one of the important tasks of the future VR club.

The club should have a bar and a place where visitors can watch your game sitting in comfortable sofas.

Equipment selection is a key aspect of any VR business. Yours must be among the best products in the VR market: Oculus Rift S and HTC Vive Cosmos. They have the best picture and interaction speed. This equipment will meet modern game requirements for a couple of years.

Before opening, you need to analyze the location of the club. You must clearly understand who can become a visitor to the club, their age, gender, and paying capacity. This research will greatly facilitate your choice. And again, you can do the market analysis by yourself, or hire an agency. You can also consult some shopping center owners. Pay attention to visits by months and a season because seasonality is crucial in every business.

Choose a VR content

The next stage is the selection of content. After receiving the data, you can clearly understand who your potential buyer is and what content you should order. Usually, they are divided 70/30 in favor of an individual game in VR glasses. But those 30 percent you should consider as a location-based entertainment for group visits. LB VR is the most cost-effective use of a headset and territory in a high-margin club. The club can be divided into zones and made for both individual user and group visits.

According to the Space Efficiencies` indicator, the experience of work with 6 players is the most profitable for a room with VR content. Other companies offer a solution for only 4 players, which leads to less efficient use of premises and earnings.

Avatarico recommends using this scheme of interaction with the audience. We have released a series of games and continue developing various solutions to entertainment for 6 players. Our performance is backed up by statistics and the introduction of our products in various clubs around the world. You can try other products, but the reviews of visitors and club owners give you a reason to think about choosing the content.

About the Author:

Anton Zaitsev, Avatarico CEO, AR / VR developer. His company was the first to develop a VR escape game for location-based entertainment. He has been dealing with VR technology for more than 6 years. He likes to share his experience in that sphere providing some useful tips for VR business success. He is always ready to help with any questions related to VR technology. You can contact him at [email protected].

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Trendy Restaurant Technologies to Watch Out for in 2019

Trendy Restaurant Technologies to Watch Out for in 2019

Technology is advancing every day. The food and drink and also the hospitality industries are continuously changing by emerging technologies. It’s good to be aware of the technologies that are thought to rise and those that are most likely to be gone. The following are some of the technologies that restaurant entrepreneur can expect in 2019:

Changes on Beverages

A restaurant often offers soda, water, or any other beverage. Clear Water Manufacturing, a company in North Carolina, came up with a machine that filters water and dispenses it to disposable glasses or aluminum containers and places caps on them. This technology is called the Boomerang Water Machine. This allows restaurants to highlight environmental sustainability while saving on cost. This eliminates the use of single-use plastic water bottles.

Fully Automated Restaurants

This has become a buzz in the technology niche, but we have yet to wait for the first one. In the future, it is possible to have automated restaurants, but it’s not possible to have one in 2019. There are several pioneers such as Spyce, Crave, and Eatsa, but human interaction is still a requirement. The market is showing inclination to automation but right now it is still not that ripe.

Better Order Delivery and Tracking

Delivery has been growing tremendously and it is becoming even more important. Delivery is being watched over the years. In 2019, delivery is seen to be faster and more personal in nature. A recent report from an Edinburgh, Scotland firm revealed that people can expect themselves to be able to track the delivery of their orders real-time through their mobile phones. It’s like what Uber shows when the driver is arriving. You can expect to experience personalization and more contact between the delivery team and the customers.

When it comes to ordering, one interesting aspect is voice ordering. Customers who use Grubhub can ask Alexa to place one order. The ability to order through voice command could be one of the foreseeable trends. This does not come as a surprise with virtual assistants like Alexa and Siri.

Photographer: Serge Esteve | Source: Unsplash

Virtual Reality

Another foreseeable trend in the restaurant industry is menu interactions. There are some folks who are already experimenting with it. Augmented Reality is one of the technology trends to look forward to in 2019. AR will enable customers to view the restaurant menu in 3D. This will give them the image of the food just like it is really in front of them. The virtual tour is useful in all industries. The food and beverage industry is just one. If you plan to create your very own virtual tour restaurant, contact us now.

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3 Habits of highly effective entrepreneurs

Effectiveness comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion.

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3 Habits of highly effective entrepreneurs

Effectiveness comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion.

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Improving productivity across global teams

Effectiveness comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion.

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The History of Augmented and Virtual Reality (A Walkthrough from 1838 to the Present)

The History of Augmented and Virtual Reality (A Walkthrough from 1838 to the Present)

Augmented reality and virtual reality changed the world and how people see and make use of technology. It might surprise you to know however that it all started in 1838 when Charles Wheatstone created the stethoscope which allowed users to view different images for every eye. This makes you see a larger 3D image which is much farther. In 1891, Thomas Edison and William Dickson invented the kinetoscope. This allows users to see images at 46 FPS. Next to it, the link trainer flight stimulator was developed in the 1929. It was developed by Edwin Link of the Link Piano and Organ Company. This is a fuselage that simulate plane movement, cockpit enclosure, and also the actual experiences of riding a plane.

In 1935, Pygmalion’s Spectacles, a sci-fi written by Stanley Weinbaum, a special pair of goggles was first described. The goggles can enable people to experience the five senses virtually. This was followed by the View-Master which was developed by William Gruber and Harold Graves in 1938. It was a stereoscopic 3D photo viewer which served as an update to the traditional postcard.

During the Early to the Late 20th Century

Another milestone in the development of AR and VR was the telesphere mask which was developed by Morton Heilig, a cinematographer and VR pioneer. This was the first ever created head-mounted display (HMD). Headsight followed this in 1961 which was developed by Philco Corporation. This was the first HMD that could track motion and take pictures. In 1962, Morton Heilig again developed the sensorama and motorcycle simulator. This was a 3D-equipped booth that produced sensations that simulate real phenomena.

The Sword of Damocles was also developed in 1968 by Ivan Sutherland. This was a primitive headset that was suspended from the ceiling. In 1977, the Sayre Glove was created by scientists at the Electronic Visualization Laboratory located at the University of Illinois. In 1982, the Power Glove and DataGlove were created by Thomas G. Zimmerman and Jaron Lanier. This was an optical flex sensor and an ultrasonic and magnetic hand positioning tracking device. This development was followed in 1986 by the air force super cockpit program which was designed and directed by Thomas Furness. This was an HMD that could project computer-generated radar imagery, 3D maps, infrared, and avionics.

In 1988, the VIEW or virtual interface environment workstation was developed by NASA along with VPL Research Inc. This was an HMD that showed a CGI environment. Then Virtuality Group Arcade Machines was developed by Dr. Jonathan D. Waldern and W Industries in 1991. This made use of telescopic visors, joysticks, and networked units for multiplayer gaming. In 1992, the CAVE or Cave Automatic Virtual Environment came into life. This was created by the Chicago Electronic Visualization Laboratory. The CAVE was a room wherein realistic visuals could be projected. In 1995, the Virtual Boy was developed by the designer of Nintendo, Gunpei Yokoi. This was a failed portable video game console that could simulate red and black 3D images.

21st Century and the Future

All these aforementioned developments led to the following: Samsung gear, Magic Leap One, Oculus Rift, Microsoft Hololens for Developers, Google Cardboard, Sony’s Playstation VR, and the HTC Vive.

AR and VR are seen to make contributions in the fields of education, public safety, business, healthcare, navigation, and even in the way we do selfies.

It only takes a few clicks to create a virtual tour for your real estate business. You can start by creating a free account on the Virtual Tour Easy site. Check it now.

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What Awaits Virtual Reality in 2019 and the Future?

What Awaits Virtual Reality in 2019 and the Future?

You must have heard of virtual reality (VR), but most of the time it is associated with computer games. The specialists in VR expect the VR to be used for different purposes. This means further associations, networking, connections, and highly immersive encounters. VR also gives us a brighter perspective as to how we progress with PC collaboration.

The Potential of VR Outside Computer Gaming

At this point, it is said that VR users have just started to break through the surface with VR technology. The developments in the interactive video and photos have made it possible for users to visit places which are not possible for them to do physically. Its primary use is in computer gaming, but it has shown great potential for business. That’s why it is used by different tech organizations namely Google, Samsung, Foxconn, Apple, Microsoft, HP, Intel, IBM, and others.

VR and Branding

Virtual reality can be used to serve the purpose of a brand or product more efficiently and also to engage the customers. It’s also through virtual reality that the consumers can be enticed by standalone product ads. It’s also through VR that products can be seen to blend with the consumers’ lifestyle which will encourage them to use them.

VR and Its Benefits Across Industries

There are various professional fields that are interested in VR: travel, tourism and adventure; home design; education; live events; movies, records, and videos; and of course, gaming. By 2020, VR is expected to provide $30 billion revenue. The total of active users who make use of VR is expected to rise at $171 million by 2018, $2.3 billion from hardware and $4.7 from software.

VR and the Users’ Expectations

Studies also revealed that 73 percent of Gen Z-ers expressed their interest in VR. About 66 percent of consumers want to go VR shopping while 53 percent of adults prefer to shop from brands that have virtual reality technology in its online shops.

The future of virtual reality will involve not merely headsets and game controllers. Users can also expect the VR to be more physical in the future. In its beginning, the VR is seen to cater to the visual senses, but experts in the field expect the VR to become more sensory oriented through the introduction of better touch controls. Frank Azor of Alienware said that when VR caters to the rest of the human senses, you will likely feel temperature-wise, body-wise and even smell the actual thing, the reality element of VR is strengthened, and its virtual aspect starts to fade.

Hugo Barra of Facebook said that VR and augmented reality will continue to work together since each of them has a different purpose. Virtual reality enables users to immerse while augmented reality enables users to interact with the environment. These two technologies will continue to connect people regardless of where they are located.

Find out more about the benefits of virtual reality tours. Sign up to Virtual Tour Easy Now for FREE!

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Virtual Tour Photography: The Best Promotion for Every Business

Virtual Tour Photography: The Best Promotion for Every Business

The entrepreneur has to connect with the audience. Most customers are visual. That’s why it is important to come up with a business promotional material which is visually oriented. It doesn’t matter if you own a restaurant, hotel, or a department store. Virtual photography will always be in the core of it.

Virtual tour photography is highly interactive, and it is of high resolution. This is the kind of photography that enables customers and site visitors to click around while checking the whole property. There are endless possibilities when it comes to the use of virtual photography. Here are more benefits to embracing the use of virtual photography for business:

It saves times since all the details laid down.

It is easier to know and see what the business offers. For instance, in the real estate, the prospective buyers need not go to the actual location themselves. Through virtual photography they can see all the details of the property. With multiple virtual photographs included, the buyers will be able to see the specific details of the property.

It is a great way to increase lead generation.

You are completely behind of your competitors when your site remains to be static and sloppy. When you use virtual photos on your site, visitors will think that you put in more effort into the creation of your site. Your effort and sacrifice will certainly pay off since this will increase your SEO rank and will enhance your site’s visibility. This strategy is intended for a company or any specific area of interest.

It will render a more professional look for your site and will make it more useful.

A listing with a static photo on the property list will leave a doubt on users that the property may have some embellishments or may not be accurate depicting the property. Through virtual photos, the potential buyers will know what to expect from the property as they can see the specific details of it. Having virtual photos of the property is like having an eternal virtual open house for people to participate without having to leave their homes.

It will boost the engagement with users.

Users love virtual photos. This has been backed by data stating that users stay 10 times longer on a site that has virtual photos. It is also known to increase the profits by 135 percent. Having multiple virtual photos can be used to produce a highly interactive and informative virtual tour. Virtual photos will showcase the artistic flair of the entrepreneur and the people working in the company.

If you want to learn more about the benefits of a virtual tour, contact us now.

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