The Different Facets of VR and AR Technology Application in Tourism

The Different Facets of VR and AR Technology Application in Tourism

Augmented Reality to take the place of the travel brochure. AR and VR have been leveraged to enhance tourism sales. VR and AR visitors were able to enjoy a lifelike experience of the place before they go on a holiday. Through the use of Virtual goggles, visitors were able to undergo virtual tours of hotels, walk around New York with a 360-degree view, and get on a computer-animated simulation of a cruise-ship tour. 

Photographer: stem.T4L | Source: Unsplash

There were so many things that have to be understood about VR and AR. Aside from its opportunities and challenges, destination VR and the benefits of these technologies to operators have to be assessed as well. Volumetric video as the technology behind the success of VR and AR.

IBT Berlin also sheds light on VR trends that are applicable in the travel industry. Trade fairs and special events and their digitalization focusing more on AR and VR technologies. Another thing is the application of VR technology in Ingress Agents and Pokémon GO Trainer, and what the tourism industry must learn from it. VR and AR technology integration in the concept of creating a smart city like Luxembourg. Immersion in virtual reality is another concept that needs understanding by many. This is especially true of the non-technical aspect of immersion and why the human brain yearns to be entertained.

Photographer: David Grandmougin | Source: Unsplash

Every entrepreneur in the tourism industry must also be aware of the trends and developments of AR and VR that can be used in the industry. VR for destination marketing is one other aspect of AR and VR that has to be discussed more. One case example would be the use of this technology in cruise ships.

It is indeed important to understand thoroughly how virtual content can be easily integrated into the real world like in the case of the Pokémon Go game.

If you want to understand more about VR, AR, and virtual tours, check Virtual Tour Easy!

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Virtual Staging Adds Real Impact to Multifamily Marketers

Virtual Staging Adds Real Impact to Multifamily Marketers

To provide a realistic sense of a home or an apartment unit’s potential, it is important to ensure virtual staging. Multifamily developers try to rely heavily on this tech-driven method to set them off from the residential properties. Virtual staging requires the integration of immersive elements and 3D components. There is a long list of techniques to choose from when it comes to real estate marketing, but most marketers choose augmented reality and virtual reality.

Augmented reality is expected to become a $133.78 billion business by the year 2021. Virtual reality and augmented reality enable renters and property buyers to visualize the property they want to buy. According to the National Association of Realtors, 77 percent of the buyers expressed that it was easier for them to buy a home by going through staging by virtual tours.

The following are some of the best benefits of virtual home staging:

Allowing for More Interactive Experiences

The usage of virtual tours and augmented reality in virtual staging is high. These enable property buyers to have a more realistic experience of the properties while the developers can bring virtual staging to a higher level. It enables future owners of the property to walk around and experience the property personally.

Buyers can also shop while virtually roaming around the property by clicking on the furnishings and properties that they can find while on tour. Virtual reality and augmented reality enable multifamily marketers to showcase their portfolios to diverse markets.

Can Help Cut Cost

Virtual staging helps increase profits from real estate properties. It also aids in cost-cutting. Physically staging a home can be expensive. With virtual staging, it only costs as much as the furniture being delivered. Virtual staging can also replace the model units which can be rented or sold to add more to the profits. The average amount of expenses reaches $20,000 to $24,000. This is based on the monthly expenses of renting a one-bedroom unit as a model.

Many Staging Options Available

Virtual staging is highly scalable which makes it easy for developers of multifamily properties to market various properties, each with unique characteristics and features. Each type of property will be ready for virtual interaction with property buyers. Virtual staging can feature an open-floor concept with minimal designs. Another unit may be more opulent with grand entrances and statement details.

If you are thinking of starting a virtual tour for staging a property soon, you can get a free virtual tour when you sign up to Virtual Tour Easy.

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augmented reality, 360 virtual tour

Augmented Reality and Virtual Reality: Clearing the Blurry Lines

When it comes to advanced technology, there are two types that have been vying for popularity: virtual reality (VR) and augmented reality (AR). This competition has caused confusion among its users.

Virtual Reality

It’s a recreation or a simulation of a real-life situation, condition, or environment. It’s computer-generated. It offers a great means for the user to immerse in a particular situation by going through the simulated situation firsthand. The technology does this by enhancing the user’s hearing and vision.

VR is usually done through wearing a headset which is integrated with the technology. It is prominently used in two ways. First it is used to enhance and recreate an imaginary reality for gaming, play, and entertainment purposes for instance in computer and video games or 3D movies. Virtual reality is also used to simulate a real-life environment and situation for the purposes of training such as flight simulation for pilots.

The coding language used for this technology is called VRML or virtual reality modeling language. This computer language is used primarily for creating a series of images and to specify the types of interactions that are possible using them.

Augmented Reality

On the other hand, augmented reality (AR) layers all the computer enhanced reality over a real-life situation which makes it more meaningful as the user is enabled to interact with it. This is the technology which is developed into apps and mobile devices for digital components to be integrated into real life, enhancing it and at the same time it can be set apart from it.

AR has a lot of mainstream media uses. This technology is behind the display score overlays on sports games and 3D emails that pop out. It’s also used in photos and text messages sent through mobile devices. AR is also used for holograms and motion-activated commands.

Differences between the Two

There are main differences between these two technologies apart from its uses and the manner in which each technology is used as described above. When it comes to consumer space, augmented reality has a bigger dent compared to virtual reality.

Augmented reality has several applications in video games and hardware, e.g., Google Glass. Virtual Reality is trailing behind AR in social encounters in the virtual world but it has found an edge with Oculus Rift.

Both technologies have a place in the consumer market, but AR is seen to be more commercially successful since it does not completely lift the user out of the real world. The truth about these two technologies is that they are often fused together for the user to have a higher quality of immersion into enhanced reality.

Virtual reality is defined by 6 Degrees of Freedom. This is the number of ways in which the user can move around and interact with the virtual surroundings. The 6 Degrees of Freedom can be categorized into two: rotational and translational movements. Rotational is composed of roll, yaw, and pitch while translational of left/right, upward/downward, and forward/backward.

Augmented reality is simpler. It does not remove you entirely from your reality. It enables you to look around while objects and other data are placed around you which you can interact with. This is the application used in the popular Pokemon Go and Snapchat Filters.

Want to create your first 360 virtual tour? Try it now for free!

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