Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy
BlogDecember 30, 2019

Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy

Technology is now advancing on an exponential flight as it shapes many aspects of our lifestyle. In businesses, technology has come to terms with digital marketing. One of the most convenient ways of technology application to hotel marketing is the hotel virtual tour.

What is Virtual Reality (VR)

These days, with the help of technology, virtual reality has become a possibility. It made its first appearance in the gaming world to immerse users and players in fictional worlds and adventures.

Virtual reality, through artificial environments, allows users to experience various places. These can be purely made-up and fictional or similar to real-world environments. It provides users to experience through sight and sound, and at times, touch. The hospitality industry recognized the marketing potential that this technology offered.

Virtual reality has been incorporated into various aspects of our lives. In businesses, specifically in the hospitality industry, it has become one of the leading marketing strategies today.

What is a Hotel Virtual Tour?

hotel virtual tour
Virtual tours as a marketing strategy increase hotel opportunities to attract more guests and fill up hotel rooms.

Hotels are participating in this trend with the help of Google’s technology to create virtual tours. Instead of using still photos and 2D imagery, users are given the opportunity to fully immerse themselves in the hotel environment. They can freely move within the rooms as if they are actually there. Virtual tours are a method by which a hotel provide their potential customers with a 360-degree walkthrough of their available room and facilities.

How Virtual Tours do the Job?

Modern travelers are becoming smarter these days. They often won’t book a room without seeing it first, and by seeing, we mean a virtual tour. This is reason enough to rethink and consider hotel virtual tours as part of your marketing strategies.

It has also been reported how virtual tours boost hotel digital marketing. With virtual tours, the amount of wasted viewings is reduced by 40%. Hotel sites with virtual tours generate clicks 10 times more on average than those without. Moreover, an astounding 92% of users claim that the ability to view a 360-degree panorama or video is substantial when browsing for accommodations online.

The best thing about a virtual tour is that it allows users to take control to optimize the experience. They are given the ability to move at their own pace, check details as much as they want, view areas from multiple angles. And they can experience all of this just by viewing the virtual tour on their desktop or smartphone.

The Product of Advanced Technology

Aside from giving them a taste of what they are going in for, a virtual tour is a product of advanced technology. It entices guests and gives room for fun and awe.

Another great news is that when you incorporate a Google virtual tour on your site, it will increase your ranks on the search engine results. With the tour showcased on your profile summary, it will be featured heavily on Google Hotel Finder.

How can hotel virtual tours boost direct bookings?

What customers look for hotels these days are modernity, simplicity, and efficiency. This can never be overstated.

Posting virtual tours on your hotel website allows guests to easily access and view the available rooms offered. Doing this will get you more clicks and increase the traffic on your site. Once it does, your site will climb up the ranks of the search engine results, making your business more recognized by the market.

However, all efforts of using virtual tours will go to waste without having an easy and immediate way to book a room. It’s not enough to excite them with the virtual, you need to invite them for a wonderful stay. You need to have an online booking system for this.

The Process

Once guests decide to book a room, treat them well and give them only the best experience during their stay. Happy guests turn to loyal customers and may even recommend your hotel to those they know. And all of that promotion is done for free!

Conclusion

All these you can have when you put up hotel virtual tours on your site. Try it now and optimize digital marketing to increase hotel opportunities!

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4 Real Estate Tour Technologies to Adopt In Your Business This 2020!
BlogDecember 23, 2019

4 Real Estate Tour Technologies to Adopt In Your Business This 2020!

Ready to take your real estate tour to the next level this year 2020? Gain a competitive edge against your competitors as you apply these new emerging trends to your marketing strategy next year. Let’s take a look at these state-of-the-art technologies and how it’ll help innovate your real estate business.

Big Data

Whether you are selling your real estate properties or currently using them for rental business, big data helps in determining your customer’s buying intent. According to experts, the huge quantitative data collected from your purchase history as well as other real estate platforms provide a predictive analysis report.

A sample of this report includes Airbnb analytics where it lets you determine your customer's purchasing behavior, trends, patterns. Big companies like Amazon, Facebook, Netflix, and Uber also applies the same technology. Fortunately, our real estate CRM also uses big data technology to fetch information and generate reports. You can use this report to evaluate your real estate tour marketing plan periodically.

Virtual Real Estate Tour

If you haven’t already, we recommend you start incorporating 360 virtual tours in your real estate business. This technology helps prospective buyers and renters to inspect properties anytime and anywhere they want. A virtual real estate tour gives you and your clients the convenience you both need.

real estate tour
Most customers love the virtual tour because it lets them inspect their potential properties anywhere they want.

You don’t have to waste time syncing your schedules for an on-site visit. Your clients can just visit your website link and have a thorough virtual tour of your properties. Studies show longer time spent on your virtual tours also increases your chances of sealing the deal.

Cloud Technology

Virtual tours, big data, real estate CRM tools. What do you think is the common denominator among the three? Most technologies nowadays rely on cloud technology to store their data and information. Cloud-based technologies nowadays let you streamline your business and store and access data wherever you go. Gone are the days where you need to keep a physical copy and transmit it manually to your clients and team members.

Likewise, it helps your clients streamline their application process since you already save their information online. The lesser paperwork you have, the more customers are likely to make transactions with you. Studies show most customers got turned off in buying real estate properties because they don’t want to deal with the hassle of paperwork.

Real Estate Bots

As you streamline your real estate business, make sure to upgrade your customer service too. Don’t just leave your customers hanging after making a transaction with them; especially if they need your help or assistance. One way of making sure you attend to your customer's needs 24/7 is by installing real estate tour robots.

You can install chatbots and a 24/7 ticketing system for your business. The bots can handle general inquiries that don’t need you or your team member’s personal attention. For custom inquiries, you can forward it to your customer rep or personally handle it to solve the problem. Increase your chances of customer retention and loyalty by always addressing their concerns without wasting your time.

Internet of Things

Nowadays, customers don’t only want a normal real estate property. They also want to make sure their property is safe from possible theft. That’s why they’re looking for smart home properties where they can monitor their house 24/7 whenever they’re away. Not only that, but they also want the internet of things technologies like energy efficiency and predictive maintenance.

Conclusion

There’s no doubt most people nowadays utilize technology to make their real estate home purchase convenient and comfortable. Want to start incorporating these technologies in your real estate business to step up the game? We offer a 360 virtual tour for your real estate listings.

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6 Virtual Tour Creative Ideas To Incorporate In Your Business
BlogDecember 19, 2019

6 Virtual Tour Creative Ideas To Incorporate In Your Business

A virtual tour is one of the products of advanced technology. It can be used as a strategy to promote various kinds of businesses. The industry to benefit the most out of this is the real estate industry.

Virtual Tour Vs. Slideshow

Most realtors do not understand the difference between virtual tours and slideshows. Major sites like Zillow and Redfin even use these slideshows for their online tours. However, slideshows do not suffice most clients anymore.

Slideshows cannot capture every corner of the property being sold. However, this can be achieved using virtual tours since it is a simulation of the existing location. Aside from images and videos, you can also add music, sound effects, narration, and text. That is the biggest difference between the two and this is why virtual tours are relatively better than slideshows.

6 Tips to Create Your Own Virtual Tours

1. Make Use of Live Broadcasts Features

Take advantage of Facebook Live and Twitter’s Periscope to broadcast your open house event to your followers. This will entice potential clients to inquire about or visit your properties.

Another great news about this is that Facebook engineers love when users utilize the Live feature to stream content. To maximize engagement, they place these videos at the top of the newsfeed. The feature also allows you to track the views and reply to comments in real-time.

2. Highlight Key Features of the Property

Despite the advancements of virtual tours, there are certain details that cannot be captured simply by images and videos. If you want to highlight these certain details, you can use simple editing tools. You can insert graphics into photos and videos or texts to inform your target audience about such property features.

This strategy can make all the difference in your clients making a phone call for a showing to see more of the property.

3. Catch the Essence of the Neighborhood

While there are clients who buy properties based on their preferences and needs, there are those who buy into a neighborhood. Only a few realtors associate this when creating their virtual tours. The neighborhood is not being featured when it should be treated as a trump card.

virtual tour
When making a virtual tour, consider showcasing the unique features of the community.

These may include parks, playgrounds, clubhouses, recreation facilities, and a local pool. To catch the interest of your audience, use high definition action shots. There’s no need to hire an expert to do this, a smartphone would do the job.

4. Be your own HGTV Star

Rather than hiring a host for your virtual tour, why not it be just you? This can cut costs and ignite the inner talent in you. And since you know the property better than anyone else, you are the best fit to do it in the first place.

5. Integrate Interactional Floor Plans

Allowing your clients to have a sense of the property space would be greatly appreciated and create a better impression. There are apps where you can create detailed two-dimensional floor plans using your smartphone in just less than 30 minutes. You can then upload them to your virtual tour as part of the virtual show.

6. Mention Upgrades and Improvements

Buyers like to get into details about the property history and its previous owners. A well taken care of house gets positive impressions from the clients. Consider adding images and videos that showcase the recent house improvements. It’s better if you also include a previous photo to show the comparison. By incorporating these major upgrades, you’re expressing how much care you have for the home.

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360 Virtual Tour Mistakes You Must Avoid Right Now!
BlogDecember 16, 2019

360 Virtual Tour Mistakes You Must Avoid Right Now!

As technology continues to evolve, most digital marketers also look for ways to innovate their real estate business strategies. While content is still king, we’ve learned how to innovate it by engaging in different multimedia. We’ve started incorporating images, infographics, GIFs, and videos in our marketing campaigns. Nowadays, we also see how 360 virtual tour seems to boost our views and engagements tremendously.

The experts claim the interactive virtual tour helps them reach out to remote customers all over the world. It also offers convenience as their clients don’t have to go physically to check out the properties. It resulted to increase in real estate sales. Despite its stunning benefits, many realtors claim they still struggle with virtual tours. Why is that? It may be because you’re committing these fatal mistakes!

Learn How to Correct Your 360 Virtual Tour Mistakes here!

Staging Your Home With Little Or Too Much Medium

An empty property space is like a blank canvas. Your buyers want to imagine and immerse what it’s like to live in your proposed property. That’s why you need to capture these anticipating feelings through a 360 virtual tour. However, most realtors tend to declutter their spaces and only add minimal furniture or features virtually. This effectively turns your customers off since they feel the room is barren and empty. Prepare a 360 virtual tour addressing your customer’s needs.

This photo was created with:AMOUS™ ANALOG 01 for Adobe Lightroom. https://amous.co/downloads/analog-pack/
Prepare a 360 virtual tour addressing your customer’s needs.

On the other hand, cluttering your home too much also turns your customers off since they feel the property is too narrow for them to add the amenities they want to incorporate. So how do you solve this problem?

According to real estate experts, you need to find the “Goldilocks” balance in home staging. Instead of putting virtual furniture, decor, and ornaments that are irrelevant to your customers attend to their needs instead. For example, if your customer is a fitness coach, do a 360 virtual tour where an unused room can be converted into a gym or yoga session place.

Dim Lightings In Your Virtual Tour

Most realtors commit the mistake of ignoring lighting thinking the software will do the job of lightening up the virtual tour. While the software can help improve your 360 virtual tour resolution, it may end up being dim or having inconsistencies.

Having dim lighting makes your property look smaller; while inconsistent lighting also creates some jarring experience for the user. You can produce consistent lighting by a combination of sunlight, as well as your home’s cardinal orientation. Having a well-lit house makes your property look inviting and spacious.

Not Making a Self-Guided Interactive 360 Virtual Tour

Just like how the customers have full control once they bought a property, they also want to exercise the same control in a 360 virtual tour. Don’t make the mistake of having pre-programmed virtual tours. Allow your buyers to navigate each room and move around the property how they want.

They should be able to see every angle, approach, and corner of the property. Not only it improves their interactive experience, but they also tend to dwell longer in your 360 virtual tours. Higher and longer virtual tour engagements lead to higher real estate sales.

Not Highlighting Your Property’s Unique Features

While it’s great to highlight every corner and angle of your property, don’t forget to give extra attention to your unique features. For example, you can highlight the master’s bedroom’s terrace which offers an overlooking view of the beach. The peaceful scenery triggers a relaxing ambiance for your customers. You can also highlight infinity pools where they can swim and chill after a long day.

Whatever unique features you have in your property, make sure to highlight it in your 360 virtual tour to entice your customers.

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Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal
BlogDecember 12, 2019

Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

For the past few years, most hospitality businesses have tried and experimented with hotel virtual tour technology. Some hotels produced virtual tours on their websites and social media channels. The 360 virtual tour technology enables potential guests and customers to look, reserve, and book for rooms.

Oftentimes, the hotel virtual tour is shot using a 360-degree camera (panoramic view) to film all angles and directions at once. Let us uncover the evolution of hotel virtual tour; as well as the hotels that incorporate this technology to boost their bookings and sales.

How Hotel Virtual Tour Helps Increase Room Reservations and Bookings

The Pioneering Hotels

Some of the leading hotels that incorporate hotel virtual tour in their business are IHG, Kimpton, and Marriott. They recently launched a 360-3d virtual reality tour that showcases their luxury rooms and suites.

hotel virtual tour
Most hotels claim their booking sales increased by tenfold after using hotel virtual tour.

It enables their guests to explore the company’s features, amenities, and facilities without leaving their respective rooms. The hotel virtual tour also lets the customers reserve and make direct bookings at a distance. Meanwhile, Graduate Hotel’s Director of Sales and Revenue, Larkin MacDonald says their sales and marketing campaigns become easier as they consolidate it in one platform.

The Study

Visiting Media reveals most hotel brands need to recreate an experience closest to the feeling of visiting the property physically. It also establishes emotional connections to the customers while providing a one of a kind experience to them. The study also shows they can synchronize all their sales assets easily; thanks to a single centralized platform where they can plan appointment schedules and group sales.

European Hotels

Meanwhile, the Accor hotels in Europe like Fairmont Le Montreux Palace, Raffles Europejski Warsaw, Sofitel Munich Bayerpost, etc, also deployed the said solution to cater to their customer’s desires to experience their hotels virtually.

Their virtual tours incorporate immersive visuals like 3d photos, 360-degree images, and selling tools to let the customers book hotel rooms and event space. These top European hotels also claim an increase in their revenue after using virtual tours. The hotels are also working with professionals to sync all virtual tours and 3d images to connect them in a worldwide marketplace.

On Search Engines

According to Michal Hubschmann, hotel virtual tour increases not only hotel bookings and sales, but also in search engine rankings and marketing plans. As more and more customers spend more time and engagements in your virtual tours, it also reportedly increase exposure and rankings in Google’s search engine. The technology also generates reports to search engines compared to easier and faster compared to waiting to index a listing.

Hubschmann further reveals most hotels enjoy an astounding 50% increase in views than using regular, static images. Hotel virtual tour also helps upsell most hotel's deluxe rooms and suites. They create virtual tours to showcase the difference between standard and deluxe rooms after booking. It results in most customers making another booking for their top luxurious rooms to enjoy the experience.

The WOW Effect

Meanwhile, GCH's digital marketing consultant, Daniel Wishnia, says hotel virtual tour's success lies in giving the WOW effect to customers. It offers huge incentives to hospitality businesses as guests get to book directly to their rooms compared to collaborating with Online Travel Agency (OTA).

This is important since most hotels have to pay up to 30% to OTA as their booking agent for tour packages. Not only the hotel virtual tour helps in boosting their sales, but it also helps curb their expenses too. They can now spend this money in other crucial areas in the hospitality business. So if you haven’t already, start incorporating your business with hotel virtual tour now and boost your booking sales in no time!

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Experts Reveal How Virtual Tour Restaurant Boosts Your Sales!
BlogDecember 9, 2019

Experts Reveal How Virtual Tour Restaurant Boosts Your Sales!

Are you struggling in promoting your restaurant? Do you have a hard time increasing your reservation bookings and sales? It might be because you’re not incorporating a virtual tour restaurant in your business.

This technology enables you to highlight the stunning features in your restaurant to entice customers into dining in your establishment. How can you utilize virtual tour restaurant features to boost your sales? Learn from the experts and make sure to apply these tips.

How Virtual Tour Restaurant Boosts Your Sales

Get People Talking About Your Restaurant

Nowadays, the restaurant business is booming thanks to the exotic themes they put into their establishment. Does the sound of Harry Potter, Game of Thrones, Marvel, Dog, or Cat restaurant themes excite you? How about taking an exclusive peek to these restaurants? It’s exhilarating, right?

virtual tour restaurant
Does the sound of Harry Potter, Game of Thrones, Marvel, Dog, or Cat restaurant themes excite you?

Virtual tours can help build anticipation and excitement to your customers by showcasing these features to them. It won’t make them stop talking about your restaurant.

The power of word of mouth encourages your customers to invite their friends (a.k.a. referrals) which serve as your free marketing. Not only that, but it also increases your reservations and sales in the process.

Promoting Your Restaurant’s Cozy Ambience

Having a virtual tour restaurant helps businessmen in promoting their dining house's cozy ambiance, beautiful interior design, and vibe. This helps entice the customers who haven't visited your restaurant yet.

According to experts, it invokes the customer's feelings into imagining themselves what it feels like to dine in your restaurant. This incredible sensation urges them to visit your restaurant to have an incredible dining experience.

Pro-Tip

We recommend that you create a virtual tour restaurant showing what it looks like when it's empty as well as when it's full of crowd. Highlight your customer's smiling faces and satisfied feedback as if they're having a blast in your restaurant.

Also, make sure to put a reservation button or contact form on your virtual tour to capture leads and conversions easily.

Helps In Boosting Your Social Media Presence

A virtual tour restaurant not only helps in highlighting your dining house. It also helps in sharing important announcements and progress to your clients. Virtual tour restaurant is especially helpful if your establishment is undergoing:

  • Renovations or setting up new designs and decorations
  • Hosting parties or important events
  • Sharing new exclusive items or products on your menu

After creating these virtual tours, you can share it across your social media channels. Virtual tour restaurant helps in boosting your page views since most online users prefer to see high-quality videos or photos compared to text or low-quality ones.

Every like, comment and shares you invoke from your customers create a buzz that entices people to check out your restaurant.

Pro-Tip

Facebook enables virtual tour embedding on your pages once you reach 2,000 likes. You can get your virtual tour codes here.

Tell Your Story Online

In digital marketing, we always hear the tips on how content is king. You should share a compelling story with your customers to establish a solid connection with them. What better way of telling a story than to make a virtual tour?

Not only you’re sharing your business’ story to them, but you’re also invoking their imaginations. A virtual tour restaurant helps people imagine what kind of stories they can share with their family, friends, or loved ones while dining in your restaurant.

Boost Google My Business Page

A virtual tour restaurant can also be uploaded to your Google My Business Page. It helps provide extra information when your customers search for your restaurant on Google Maps.

Aside from the street view, you can give them a glimpse of your interiors by giving them a 360 virtual tour. The extra time and clicks they spend on your page boost your engine ranking. As you move your way on the top search results, you also get more organic traffic and leads in the process.

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6 Innovative Ways to Make Creative Virtual Tours For Your Real Estate
BlogDecember 5, 2019

6 Innovative Ways to Make Creative Virtual Tours For Your Real Estate

Real estate marketing is all about advertising your brand as an agent and assuring consumer and supplier leads by sharing your listings on social media platforms, promoting your company, and constructing your website content. With these days’ advanced technology, a lot of things have already been made possible. One of which is what we call a virtual tour.

A virtual tour is a model or a simulation of an existing location. It is usually composed of a succession of videos or still images. It may also be incorporated with other multimedia elements such as sound effects, music, narration, and text.

A virtual tour is also one of the best ways to promote your real estate. It gives your clients a perspective of the area without having to go there. Why spend both time and money traveling to the location when you can get a tour even within the comfort of your own home? This strategy will surely impress your clients. However, creating a virtual tour is not an easy task.

Here are tips on how to make a real estate virtual tour:

Virtual Tour Equipment

virtual tour set up
Invest in state-of-the-art cameras, equipment, and technology to create a stunning virtual tour for your real estate property listings.

You need to make sure that the equipment you will be using is of high-quality and in perfect condition; batteries fully charged and empty SD cards are available.

Shooting Time

Checking the weather forecast is a must so that you can schedule the shoot on fair weathered days. Also, the best time of the day to get warm and high-quality images are at sundown.

Tidy Up

If you want to impress your clients, make sure that the area you will be shooting is free from any clutter or unnecessary things. The camera will be shooting the area in 360° so it’s gonna see everything there is to see. The best way to check if the area is all good is to stand at the same spot as the camera and do a 360°. If something is not in place, then it’s time to do a quick sweep.

Furniture Setup

It is important that the perspective of the area is pleasant to the eyes of your clients. Interior design is the key to this. Matching the furniture with the spatial aspect of a room must be well-thought. Consider also the type of decorations to place from one room to another; the color that will enhance the vicinity; and the like.

Also, take note of the positions of mirrors, windows, and anything that’s going to give off a reflection. The camera might capture you in the reflection or even the camera itself; it might also create gleams that could ruin the image so find angles that will prevent this.

Lighting

Since the ideal time to do the shoot is at sundown, interior shoots should be done with the curtains up and the lights on. If there are doors available, open them to allow light from outside to come in. Also, this gives your client a view of the outside from where he/she is standing.

Stay Away

Literally, just stay away from the camera as far as you can. If you can see the camera then it means that the camera can see you, too. Another thing to remember is that even if the camera cannot see you, your shadow might be peeking at the corners. Make sure that this does not happen.

Once you’ve done all these tips, you may check the images to see if it’s a perfect capture or not. If not, you can always take another one, just make sure to correct the error that occurred in the image. If it is, then you deserve a pat on the back. You did a good job of creating your own virtual tour.

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5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!
BlogDecember 2, 2019

5 Reasons Why You Don’t Want To Miss A 360 Virtual Tour!

The 360 Virtual Tour

The Real Estate market is an ever-changing industry and the demand increases every year. We make use of virtual reality to promote selling properties. We make it an even more realistic experience by offering a 360 virtual tour.

Promoting properties using a 360 virtual tour is one of the latest trends that realtors developed to get them ahead in the game. Various tools are available for realtors to outwit other competitors and draw attention to their properties.

How does a 360 virtual tour help with a real estate deal?

Fine Way to Display

A 360 virtual tour is a great way to showcase the property you are promoting regardless if it’s commercial or residential.

Here you can highlight the rooms and available spaces in the house that the client can explore and navigate by moving to directions they want to see. Most clients explore the different parts of the house like bedrooms and hallways to get an idea of how the real property must look like in reality. Depending on how many floors, the client can freely select the area that piqued their interest.

You can even find additional details on the screen and get the information you need. In most cases, this information holds the exclusive details available in the house like a piece of antique furniture or a rare collection included in the sale.

No Wasted Effort

Realtors get calls all the time from clients and you are no different. This technological advancement would save both parties from unnecessary hassle. Instead of putting an appointment for a home visit for a property that’s far from your area, a 360 virtual tour allows you to find out if the home meets your requirements without going on-site. This saves you more time and avoids the hassle of scheduling a home visit only to find out the property does not meet your standards

People with busy work schedules will appreciate the convenience of this tour.

Not only easy but Cost-effective

Virtual tours give the impression of being costly and it would take a lot of time to create them. Contrary to that assumption, it is easy to make them and saves time. You can use the internet and follow the instructions to create them.

WordPress, for example, allows you to create a virtual tour with an exclusive WPVR plugin.

Take a single panorama image from every room around the house or property that you want your client to see. Upload that image to the plugin. The WPVR will link those images and viola! Now you have a 360 virtual tour that’s readily available for your clients!

More Reliable

360 virtual tour makes you reliable in presenting parts of the property
360 virtual tour help buyers see an entire room

High-quality real-estate images and visuals help leave give an impression to your clients, which you can take advantage of thanks to this technology. Virtual tours give clients a certain image for them to look forward and help them eliminate unnecessary visits to properties they are less likely to admire. On many occasions, clients are becoming meticulous in purchasing both residential and commercial properties. Single images won’t stand a chance in the industry.

Buyers get more inclined to images they can manipulate to see better. Panoramic images help them get the best visual of the actual home.

A new way to Attract Clients

Many realtors remain unaware of this feature since they lack background on virtual tours which is why this is the perfect time to explore and offer the clients an accessible way to view properties. Technological advancement taught people a convenient way to do almost everything at home, especially ones who are from abroad looking for relocation or seeking inquiries on remote property investment. You’ll surely get an extra boost and generate traffic in promoting your social platforms.

Take the challenge of experiencing it first hand. Expand your horizons and use the latest trends in landing more clients. Real Estate agents and investors will surely benefit from a 360 virtual tour.

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Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!
BlogNovember 28, 2019

Real Estate Virtual Tours Sneak Peak That Will Blow Your Mind!

Virtual Tours Made Possible

Virtual tours bring more opportunities by helping clients find their perfect property and also in growing the businesses of real-estate agents. Homebuyers are also given the chance to see the property without meeting with the agent or visiting the place on-site.

The advancement in real-estate technology we enjoy today provides a convenient way to find our dream home. It allows us to make home visits to potential property easier.

The rise in the demand for properties opened a gateway for the competition from their fellow agents. The good thing about seeking help from an agent is their ability to provide you with a list of properties. Their new listings keep the options open for homebuyers. For a long time, this process is traditionally accepted by the real estate industry.

Evolving Industry

Real Estate Virtual Tours are transforming the real estate market into being more accessible to clients around the world.

3D Virtual Tours are classified into two types: guided and interactive visits.

Guided visits are like the traditional videos promoting the property in a virtual 3D form. The video is made with a 360-degree visual and is convenient for properties that already exist. Here, you won’t need to invest in expensive and sophisticated rendering materials, you only need to buy the Virtual Reality headset for the clients to immerse in the 3D video.

Interactive visits allow the client to be immersed in the program and move freely within the property. Interactive visits are more complicated but favored by the client since it lets them show and experience the property more efficiently.

Real Estate Using VR Technology

Virtual Showcase

Clients like to see as much property as they can for comparison before making a decision. When the property showcases reach too many for both parties to handle, virtual property showcasing turns into a technological miracle. VR helps solve the problem of time-consuming property visits and helps save money.

Imagine a 30-minute to an hour drive to your next home visit reduced to minutes and you can even cover a lot of properties even at a distance. The Real Estate Virtual Tours need the client to wear a VR headset to experience the enveloping experience and have a walk through the properties. VR helps the clients make an initial visit and eliminate those that don’t meet their requirements.

Virtual Staging

Staging needs investment, especially when you are selling newly built properties. A property staged better in virtual reality is better than selling a home with no pieces of furniture. While it’s better to leave minimum decorations when virtual staging, the property needs to show clients carefully-chosen pieces of furniture and decor where clients are still left to fill something for their imagination.

staging is controlled better in virtual tours
A well-crafted virtual staging will draw the attention of clients and easier to sell

When the staging is virtual, you control what the clients see and set an image for the potential property.

Visualizing Architecture

Have you seen a model house? As good it looks, this phase of marketing a property before its construction proved challenging not only to agents but also the developers. Models like to help potential clients see what home or property they can expect and develop. Model houses need well-crafted interior designs to convince clients on purchasing the property.

Virtual tours redefined visualizing architecture by creating a cheaper way of models to properties while still allowing the clients to check the details of the interior and exterior of the properties they are about to build. Real Estate is a serious business not only due to the cost of acquiring such property but also its significance in the personal aspect of the buyers with the purchase.

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Study Shows that Young Homebuyers Rely on Technology for Virtual Tours
BlogNovember 25, 2019

Study Shows that Young Homebuyers Rely on Technology for Virtual Tours

Younger buyers are using technology to buy new homes. This has changed the impact of technology. Michael Booe of Helen Adams Realty said that younger buyers often want to speed up the process. They do this by accessing 360 virtual tours using their mobile phones. He added his observation that people are now making property purchases using Facetime with real estate agents.

For tech-savvy clients, the real estate sector is still so analog. It has still remained as a relationship-driven industry, Booe continued. Amazon aims to facilitate these relationships through a platform it has created with the program known as Turnkey. This is made possible in partnership with a brokerage company called Realogy.

Kohleen Nornes of Coldwell Banker said that the buyer benefits from this by enjoying the services of a personally selected real estate agent.

Once they close the deal on a new home, buyers can enjoy up to $5,000 worth of smart home gear and services from Amazon. Example of these are unpacking and installation that are free of charge. This particular deal boosts Amazon’s goal to become the online destination for all kinds of purchases.

A comfortable spot for everyone.
Photographer: ROOM | Source: Unsplash

According to a 2017 survey by Redfin, about 47 percent of millennial buyers made offers for homes without seeing them in person. The National Research Association, on the other hand, revealed that the buyers aged 36 years old and younger represented the largest percentage of the total homebuyers, which is about 34 percent of all purchases.

Millennials and the older generation start their home purchases by doing online searches. They are willing to go to the next step and this is what fintechs are taking advantage of. These companies have already started rolling out virtual tours, live streaming of open houses, and speedy mortgage applications online.

Virtual reality tours have become popular among younger buyers. Coldwell Banker Real Estate polled around 3,000 US adults regarding their level of interest in the use of virtual tours. The study revealed that 77 percent of the survey respondents want to view a VR before visiting the site while 84 percent want to view video footage of the property first.

About 68 percent of the respondents want VR to see how their current furniture will look in the property. Sixty-two percent of them said that they want to deal with real estate agents who made VR technology available for them to use.

Virtual tours are a necessity in today’s real estate 360 marketing techniques. Learn more about its uses and benefits by checking Virtual Tour Easy.

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