Find Out How Virtual Reality Tour Will Shape The Future
virtual realityJanuary 16, 2020

Find Out How Virtual Reality Tour Will Shape The Future

As technology continues to advance, more and more people are adapting the virtual reality tour. In fact, VR is already used in the hospitality industry. Most customers nowadays like the convenience of checking their favorite establishment without inspecting it physically.

Curious as to how the virtual reality tour will affect or evolve your business? We’ve asked the Forbes Technology Council and they share their old predictions out of it. Let’s unravel how VR’s applications will shape our future.

Virtual Shops

There’s no doubt that online shopping is dominating the eCommerce industry thanks to Amazon. We enjoy the perks of shopping for our favorite products and items anytime. We also love the idea of having it delivered to our doorstep. Then, we get to unwrap or unbox the parcels like it’s our gift.

virtual reality tour
Shoppers can now scan their favorite brick and mortar shop thanks to virtual reality tour.

Despite this trend, the study reveals most people still prefer to shop in physical stores. Thanks to VR, these physical stores can now compete with online shops. Your customers can just put their VR glasses on and they'll be transported to your shop. They'll surely reminisce about the joy of walking and strolling down the aisles. It enables shoppers to do shopping to their heart’s content since they get to check the virtual mall in one go.

Real Estate

There’s no doubt that you can earn trillions of dollars in the real estate industry. However, most real estate agents struggle to make sales because customers claim it’s a hassle arranging schedule to inspect the property personally. They just don’t have time to squeeze meetups in their hectic schedules. Good thing virtual reality tour solves this problem!

You can now render a free virtual tour to your properties and upload it online. Your customers can then check your virtual tour anytime they want. Also, you'll be able to highlight the important features and angles of your house. Not only it helps save you more time, but it also reduces your operational cost.

Healthcare Industry

Doctors, nurses, and medical professionals can now invent and derive innovative medical solutions thanks to the virtual reality tour. They can now conduct preliminary trials with their experiments by simulating it with virtual bodies before testing it out actually. Likewise, the patients can now avail of therapy and fitness programs thanks to VR.

Dangerous Jobs

People who have a dangerous job scope can now avail of an effective training method without actually harming their lives. For example, technicians, firefighters, and other professions with hazardous jobs can practice intense situations via simulations. This interactive yet realistic training method will help hone their skills and determine whether or not they’re suited for the job.

Education

Teachers can now implement interactive and exciting lectures thanks to the virtual reality tour. For example, they can now conduct immersive experience with their students as they tackle biology (see microscopic organisms and cells), chemistry, astronomy, etc. Whether you’re teaching elementary, high school, college, or post-university studies, learning has never been this fun!

Improving Emergency Response

Virtual reality can help the emergency response team simulate real-life situations like earthquakes, bomb exercises, typhoon, or fire incidents. They’ll be able to formulate their response strategies to stay calm and be effective when dealing with real-life emergencies.

For Leisure

Of course, virtual reality also helps boost the entertainment industry. With the rise of virtual games and augmented reality like Pokemon Go, we’re able to transport in our favorite fictional world; even for just a moment. Virtual reality games and leisure helps promote distraction and relaxation as you take a break from intensive work. It also serves as a quality-time bonding with your family and friends.

Conclusion

Curious about how to start making your own virtual tour? Sign up here for free!

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Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business
BlogJanuary 13, 2020

Top Reasons Why Entrepreneurs Incorporate Virtual Tour in Their Business

Ever wondered how successful real estate agents boost their sales and business? It’s because these agents incorporate real estate tours in their marketing plan. A virtual tour lets them promote their listings in an interactive way without requiring your client to see the properties personally.

Still isn’t convinced? Here are the compelling reasons and benefits most real estate agents get from the virtual tour.

Why You Should Incorporate Real Estate Tour

According to experts, a real estate tour can make a huge difference in selling your property effectively. The Vice President of Sotheby's International Realty, John Passerini, says virtual reality is becoming a trend nowadays. The consumers now prefer to inspect a house or property at the expense of their own time availability.

So instead of allocating time to physically meet with an agent to inspect the house, they prefer a virtual tour instead. Of course, a virtual tour cannot provide a perfect view of your properties. However, they can be incredibly useful, especially if you’re targeting overseas customers.

The Study

Research shows that around 90% of buyers start their property search by browsing the internet. While real estate listings are good, they’re stationary and it cannot provide the interactive experience most customers seek.

This is where most real estate agents fail to accommodate their concerns. According to the American National Association of Realtors, only 14% of real estate agents incorporate virtual real estate tours in their business.

Whereas an astounding 45% of buyers reveal they seek virtual tour when searching for their prospective real estate properties. They find the virtual tour to be incredibly useful in deciding whether to buy a particular house or not. Lastly, listings with a virtual reality tour tend to rank first in Google’s search engine.

Creating a Virtual Real Estate Tour

You might wonder what it takes to create a real estate tour for your business. Well, you’re in luck! We’re here to help you create your first virtual tour! It helps in showing all the corners and angles of your house for better visual staging.

real estate tour
Our software allows you to take or upload 360-degree images of your property.

We guarantee you that creating a virtual tour is incredibly easy. You won’t even need to hire a professional photographer! What’s more? You can try it for FREE!

Sharing Your Virtual Tour

What’s great with virtual real estate tour is that it’s also easy to share it across multiple channels and platforms. Our software allows you to embed the virtual tour on your website, blog, or even on social media pages.

Social Media sites like Facebook, Twitter, etc also let you incorporate virtual tour to grab your audience’s attention. Studies also show social media users prefer to interact with videos, virtual tours, or animated images than text and static photos.

Increase in Booking and Sales

According to experts, a virtual tour isn’t only applied in the real estate industry, but it’s also widely used in the hospitality industry. In fact, most hotel owners reveal their reservation and sales booking increased by 70% after using a real estate tour.

They’ve also sold their expensive and premium rooms since they’re able to highlight the different features when comparing a standard vs. deluxe, luxury, or premium rooms.

Moreover, the restaurant owners also reveal their customers surged after posting a virtual tour. They get to highlight their mouthwatering foods and project their establishment’s beautiful ambiance.

Conclusion

There’s no doubt that more and more customers rely on a real estate tour before purchasing a property. Take advantage of technology and take your marketing to the next level! So what are you waiting for? Sign up to our basic virtual tour software now for FREE!

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Follow These Creative Ways For A Perfect Virtual Tours Creator
BlogJanuary 9, 2020

Follow These Creative Ways For A Perfect Virtual Tours Creator

With digital marketing becoming the norm these days, real estate firms have come to terms with technology and all it has to offer. One which is the Virtual Tours Creator. In this article, we will be providing you with tips on creating your own real estate virtual tours.

Virtual Tours

Virtual tours are one of the most efficient strategies in online marketing. Aside from that, when realtors use this, social media platforms and even Google backs it up for a promotional boost. This makes your firm more visible and creates a strong online presence for your business.

Virtual Tours Creator

Virtual Tours Creator is a state-of-the-art online and self-managed virtual tour creation platform. It is a 360 virtual tour software targeting real estate property and sales managers as its clients. This virtual tour creator allows clients to create and publish their own virtual tours in just a couple of minutes. This software also produces high-quality imagery and provides awesome Australian-based support and training.

To have a head start on how to make astonishing virtual tours using this software, here are some tips:

Check your equipment

virtual tours creator
Invest in the right photo or video shoot equipment to recreate a perfect virtual tour.

First things, always make sure that the equipment you are using is in perfect condition to ensure flawless conduct of the production of a virtual tour. Batteries should be fully-charged and SD cards should have enough space for recording.

Select the best time for shooting.

The best time for shooting is most likely around sundown when there is lesser yet warmer light. Your pictures and videos will have better quality with this lighting.

Get rid of unnecessary stuff in the area

Before taking images and videos of the location, make sure that the area is all tidied up. Equipment used for shooting should also not be seen in the virtual tour. And most of all, you or anyone who is doing the shoot should remain hidden no matter what.

Mix and Match

When you feel like some items placed in a certain area does not belong to its environment, put it somewhere else or remove it entirely. You can match things and furniture up with other areas in the house. You can arrange them according to color, design, the ambiance of the place, etc.

Shed some light in the area

Since shooting is done during sundown, the interior is not well-lit. Because of this, there is a need to illuminate the area. You can switch on all available lights as long as it does not create gleams on mirrors and glasses.

Flaunt all you want

Virtual tours are an opportunity to show off parts of the property as much as you can. Exterior images of the location can also interest your target clients so take a few angles of it. Your clients would also appreciate it more when they see a part of the neighborhood so do shoot some parts of the landscape

Don’t do close-ups

Taking close up images will do nothing as part of your strategy. Viewers will wonder why they are staring at a blank wall or piece of furniture. Give them the best angle of the room as much as possible. You can make use of a table or bed.

Watch out for mirrors and reflections

Be aware of mirrors and reflections. Always make sure that you are not reflected on any of them. Treat windows and anything made of glass the same.

Conclusion

And those were our 8 tips for making a virtual tour using a virtual tour creator. For a start, sign up to Virtual Tour Easy for free and you will definitely win more clients and be ahead of the competition.

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Boost Your Airbnb Sales With These Creative Real Estate Tour Tips
BlogJanuary 6, 2020

Boost Your Airbnb Sales With These Creative Real Estate Tour Tips

Wanting to earn a passive income while you’re still waiting for your real estate properties to get sold? You’ve probably heard of Airbnb. As the hospitality and tourism industry continues to surge, more and more travelers are looking for accommodations. Gone are the days where people have to book an expensive hotel room for a night. The customers nowadays conduct a real estate tour to book real houses through Airbnb.

How can you take advantage of this new trend? It’s quite simple, really. Transform your property into an Airbnb accommodation and let your customers experience it first-hand! Not only do you get to make a passive income, but it also serves as a real estate tour marketing strategy. Here are the top tips to boost your Airbnb real estate tour sales.

List Your Airbnb Real Estate Tour All Year Long

If you still have real estate listings that are still sitting for God Knows how long, it’s the perfect time to transform them into Airbnb accommodations. And since it’s available all year long; we recommend you make your accommodation available to the customers all year long too. Most real estate agents commit a mistake of only listing their real estate property during the peak season.

real estate tour
Hit two birds by increasing your income and having free real estate tour marketing by listing your property on Airbnb.

What they don’t know is that they’re losing more money throughout the year too. That’s why we recommend you enlist your property to Airbnb all year long to have a steady source of income. Another benefit of this is that your customers get a free real estate tour during their stay. This can also give you potential leads to sell the property in no time.

Allow Instant Booking

Now that you’ve set your Airbnb property available all year long, it’s time to streamline the booking process. Don’t let your customers keep waiting for your approval before they can book. Or else you’re going to lose money in the process. Allow instant booking by letting your guests choose their preferred travel dates.

Then they can tick AGREE to house rules. After that, they can click the booking button and they'll be redirected to a payment portal. Instant booking not only increases your Airbnb sales, but it also increases your ranking. Studies show instant bookable real estate tour accommodations increase their search rankings.

Allow Long-term Bookings

Most Airbnb accommodations only allow short-stay bookings. While hotel bookings offer long-term booking, they can be pretty expensive in the long-run. You can outsmart these by offering an affordable long-term booking for your Airbnb property! You can set your booking to have minimal and maximum days of stay. Not only it gives you a more stable income, but it also offers convenience to customers who opt for a long stay.

Make Your Airbnb Children and Pet-Friendly

Most real estate agents don’t cater to families who bring children or pets with them. However, they also lose money in doing so. So as much as possible, we recommend you keep your property open to any kind of guests. Maybe you can charge higher rates for families bringing in their children or fur babies to cover maintenance costs. In this way, you’ll retain your customer leads and earn more money in the process!

Offer Local Experience In Your Community

Since you’ll be catering to foreign guests, this is the perfect time to give them a local real estate tour experience. Aside from their itinerary, you can opt to meet them and give them a local tour to our community. It might pique their interest to invest a property around the area if they’ll like the lifestyle and vibe there.

Want us to help boost your real estate tour sales? Create your first real estate tour today!

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Compelling Reasons To Setup a Virtual Tour Restaurant
BlogJanuary 2, 2020

Compelling Reasons To Setup a Virtual Tour Restaurant

In the business arena, companies and firms are fighting for survival. With the latest technology and the hype of social media, competition has become very tight. To come out at the top, businesses like restaurants should think of innovative ways to market their products and services. This article will talk about that, specifically, on virtual tour restaurant and the benefits it offers.

Virtual Tour

If this is your first time to encounter this term, allow me to enlighten you on what a virtual tour is. Imagine yourself playing one of that virtual reality (VR) games where you are in another environment. You get to walk around your surroundings and enjoy the landscape. You are able to close in on corners and walk through doors as if you were actually there. But in reality, you are just staring at your desktop at home. That is how virtual tours work.

Virtual Tour Restaurant

The virtual tour was just recently discovered as a marketing strategy in industries like real estate and travel. With it being so efficient and convenient, it entices more customers to the products or services offered.

Here are 4 simple reasons why you need to consider virtual tour restaurant as one of your marketing strategies:

Maximize Business Visibility

When you post virtual tours to your site, potential customers tend to visit it more. Aside from it being an a-state-of-the-art and fun experience to have, it also assures your customers. Viewing your virtual tour gives them a sense of transparency. This will assist them in coming up with a decision much easier than with sites without this feature.

Once your site gets more clicks and increases traffic, you will rank higher in the search results page of search engines. This makes your site more visible to a wider range of the market.

Social Media Trend

One great thing about virtual tours is that you can post them on social media networks like Facebook and Instagram. It also makes it easier for people to get across these posts. When people like what they see, they can even share it, spreading your ads all over the network. This grows your market without putting too much effort into it.

Attract More Customers

virtual tour restaurant
These days, some people are more into the experience rather than just convenience and practicality. This is one aspect where virtual tours give you an advantage.

When posting a virtual tour, you need to look at your customers’ point of view. What is it that they want to see? What do they want to experience? When you understand your customers’ needs and preferences, use it as a tool for marketing.

You can highlight the restaurant’s interior, the products, and services that you offer, or your friendly and accommodating staff. Anything will do as long as it translates to a wonderful and comfortable experience for your customers.

The Cost is Just About Right

Virtual tours are surprisingly easy to make. When you know how to use a camera and how you want your virtual tour to appear to your customers, then you’re all set.

But if you really want to optimize this future, experts can do that for you. All you have to do is browse around for a professional who owns a great portfolio with a solid customer base.

The rates vary depending on the expertise and the size of your restaurant. The cost is reasonable, some costs beneath $100 per panorama.

Conclusion

It is not enough anymore to stick to traditional marketing these days. Restaurant businesses need to explore digital marketing to increase reservations and expand their customer base. So what’s keeping you right now? Go ahead and start making your own virtual tour restaurant and see what it does to your business!

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Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy
BlogDecember 30, 2019

Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy

Technology is now advancing on an exponential flight as it shapes many aspects of our lifestyle. In businesses, technology has come to terms with digital marketing. One of the most convenient ways of technology application to hotel marketing is the hotel virtual tour.

What is Virtual Reality (VR)

These days, with the help of technology, virtual reality has become a possibility. It made its first appearance in the gaming world to immerse users and players in fictional worlds and adventures.

Virtual reality, through artificial environments, allows users to experience various places. These can be purely made-up and fictional or similar to real-world environments. It provides users to experience through sight and sound, and at times, touch. The hospitality industry recognized the marketing potential that this technology offered.

Virtual reality has been incorporated into various aspects of our lives. In businesses, specifically in the hospitality industry, it has become one of the leading marketing strategies today.

What is a Hotel Virtual Tour?

hotel virtual tour
Virtual tours as a marketing strategy increase hotel opportunities to attract more guests and fill up hotel rooms.

Hotels are participating in this trend with the help of Google’s technology to create virtual tours. Instead of using still photos and 2D imagery, users are given the opportunity to fully immerse themselves in the hotel environment. They can freely move within the rooms as if they are actually there. Virtual tours are a method by which a hotel provide their potential customers with a 360-degree walkthrough of their available room and facilities.

How Virtual Tours do the Job?

Modern travelers are becoming smarter these days. They often won’t book a room without seeing it first, and by seeing, we mean a virtual tour. This is reason enough to rethink and consider hotel virtual tours as part of your marketing strategies.

It has also been reported how virtual tours boost hotel digital marketing. With virtual tours, the amount of wasted viewings is reduced by 40%. Hotel sites with virtual tours generate clicks 10 times more on average than those without. Moreover, an astounding 92% of users claim that the ability to view a 360-degree panorama or video is substantial when browsing for accommodations online.

The best thing about a virtual tour is that it allows users to take control to optimize the experience. They are given the ability to move at their own pace, check details as much as they want, view areas from multiple angles. And they can experience all of this just by viewing the virtual tour on their desktop or smartphone.

The Product of Advanced Technology

Aside from giving them a taste of what they are going in for, a virtual tour is a product of advanced technology. It entices guests and gives room for fun and awe.

Another great news is that when you incorporate a Google virtual tour on your site, it will increase your ranks on the search engine results. With the tour showcased on your profile summary, it will be featured heavily on Google Hotel Finder.

How can hotel virtual tours boost direct bookings?

What customers look for hotels these days are modernity, simplicity, and efficiency. This can never be overstated.

Posting virtual tours on your hotel website allows guests to easily access and view the available rooms offered. Doing this will get you more clicks and increase the traffic on your site. Once it does, your site will climb up the ranks of the search engine results, making your business more recognized by the market.

However, all efforts of using virtual tours will go to waste without having an easy and immediate way to book a room. It’s not enough to excite them with the virtual, you need to invite them for a wonderful stay. You need to have an online booking system for this.

The Process

Once guests decide to book a room, treat them well and give them only the best experience during their stay. Happy guests turn to loyal customers and may even recommend your hotel to those they know. And all of that promotion is done for free!

Conclusion

All these you can have when you put up hotel virtual tours on your site. Try it now and optimize digital marketing to increase hotel opportunities!

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Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal
virtual realityDecember 26, 2019

Virtual Reality Tour Shapes Hospitality Industry, Experts Reveal

In this digital world, marketing and advertising have come to lengths over the past decade. Various digital marketing strategies have emerged and it’s been a trend recently. Some of the strategies include email marketing, virtual reality tour, and social media ads.

Being in an industry that serves the wants and needs of their clients, digital marketing would be the way to go about it. Why? Let’s discuss this in a more comprehensive manner as we apply digital marketing, specifically the virtual reality tours, to the hospitality industry.

The Hospitality Industry

The hospitality industry is generally known as a sector of the wider service industry. It focuses on the relationship between hosts and guests, in which the host receives the guest with goodwill. This includes the reception and entertainment of guests and visitors.

It is a service industry that focuses more on the leisure of the customers rather than their needs. This industry includes food and beverage services, lodging, theme parks, event planning, cruise line, traveling, airline and other fields in the tourism industry.

Virtual Reality Tour

VR or virtual reality is a simulated experience made of various artificial environments. These surroundings can be similar to or completely different from the real world. Using VR gadgets, virtual reality can be experienced through sight and sound, and sometimes touch.

virtual reality tour
In this article, you will know the various ways the industry can leverage virtual reality to boost business outcomes.

Virtual Reality Tour in the Hospitality Industry

Virtual reality tour is one of the leading technology trends in the business world. Businesses have finally found ways to maximize the use of digital marketing to increase opportunities and boosts sales.

In the hospitality industry, virtual reality provides convenience to both businesses and guests. It allows potential customers to be digitally transported to a hotel or a travel destination. The application of virtual reality in the hospitality industry has just been recently recognized. Businesses have discovered its full potential and have been using it to increase customers annually.

Virtual Travel Experiences

Virtual travel experiences are the most commonly used virtual reality in the industry. This uses 360-degree video technology.

These videos allow users to experience, through virtual recreation, the different aspects of travel. Some of these include the experiences of taking the flight, swimming and diving on the beach, visiting the hotel, and the likes.

Virtual Hotel Tours

Virtual hotel tours are another common application of virtual reality. Some businesses make these tours available on their website. It gives the guests an opportunity to have a feel of the hotel rooms they booked for their vacation. For other potential customers, it allows them to see which available hotel rooms suit their preferences and needs best.

These tours can be easily accessed through various social media using its 360 video technology feature. The experience is at its best when you’re on your headphones.

Virtual Booking Processes

The latest innovation using virtual reality is the virtual booking process. This service has been employed by a few companies, such as Amadeus, but it ensures an increase in profit. It is the most convenient way for clients and guests to book flights, accommodation, and even cabs. The booking process is conducted through a virtual reality headset.

The potential for this service has yet been fully explored, but researchers and experts continue to innovate its application. It is not a question that virtual booking will be the next big thing in the hospitality industry. Technology has now made things possible and we expect greater innovations in various industries in this digital world. If you’re in need of a virtual tour software, we offer this innovative tool for an affordable rate.

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4 Real Estate Tour Technologies to Adopt In Your Business This 2020!
BlogDecember 23, 2019

4 Real Estate Tour Technologies to Adopt In Your Business This 2020!

Ready to take your real estate tour to the next level this year 2020? Gain a competitive edge against your competitors as you apply these new emerging trends to your marketing strategy next year. Let’s take a look at these state-of-the-art technologies and how it’ll help innovate your real estate business.

Big Data

Whether you are selling your real estate properties or currently using them for rental business, big data helps in determining your customer’s buying intent. According to experts, the huge quantitative data collected from your purchase history as well as other real estate platforms provide a predictive analysis report.

A sample of this report includes Airbnb analytics where it lets you determine your customer's purchasing behavior, trends, patterns. Big companies like Amazon, Facebook, Netflix, and Uber also applies the same technology. Fortunately, our real estate CRM also uses big data technology to fetch information and generate reports. You can use this report to evaluate your real estate tour marketing plan periodically.

Virtual Real Estate Tour

If you haven’t already, we recommend you start incorporating 360 virtual tours in your real estate business. This technology helps prospective buyers and renters to inspect properties anytime and anywhere they want. A virtual real estate tour gives you and your clients the convenience you both need.

real estate tour
Most customers love the virtual tour because it lets them inspect their potential properties anywhere they want.

You don’t have to waste time syncing your schedules for an on-site visit. Your clients can just visit your website link and have a thorough virtual tour of your properties. Studies show longer time spent on your virtual tours also increases your chances of sealing the deal.

Cloud Technology

Virtual tours, big data, real estate CRM tools. What do you think is the common denominator among the three? Most technologies nowadays rely on cloud technology to store their data and information. Cloud-based technologies nowadays let you streamline your business and store and access data wherever you go. Gone are the days where you need to keep a physical copy and transmit it manually to your clients and team members.

Likewise, it helps your clients streamline their application process since you already save their information online. The lesser paperwork you have, the more customers are likely to make transactions with you. Studies show most customers got turned off in buying real estate properties because they don’t want to deal with the hassle of paperwork.

Real Estate Bots

As you streamline your real estate business, make sure to upgrade your customer service too. Don’t just leave your customers hanging after making a transaction with them; especially if they need your help or assistance. One way of making sure you attend to your customer's needs 24/7 is by installing real estate tour robots.

You can install chatbots and a 24/7 ticketing system for your business. The bots can handle general inquiries that don’t need you or your team member’s personal attention. For custom inquiries, you can forward it to your customer rep or personally handle it to solve the problem. Increase your chances of customer retention and loyalty by always addressing their concerns without wasting your time.

Internet of Things

Nowadays, customers don’t only want a normal real estate property. They also want to make sure their property is safe from possible theft. That’s why they’re looking for smart home properties where they can monitor their house 24/7 whenever they’re away. Not only that, but they also want the internet of things technologies like energy efficiency and predictive maintenance.

Conclusion

There’s no doubt most people nowadays utilize technology to make their real estate home purchase convenient and comfortable. Want to start incorporating these technologies in your real estate business to step up the game? We offer a 360 virtual tour for your real estate listings.

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6 Virtual Tour Creative Ideas To Incorporate In Your Business
BlogDecember 19, 2019

6 Virtual Tour Creative Ideas To Incorporate In Your Business

A virtual tour is one of the products of advanced technology. It can be used as a strategy to promote various kinds of businesses. The industry to benefit the most out of this is the real estate industry.

Virtual Tour Vs. Slideshow

Most realtors do not understand the difference between virtual tours and slideshows. Major sites like Zillow and Redfin even use these slideshows for their online tours. However, slideshows do not suffice most clients anymore.

Slideshows cannot capture every corner of the property being sold. However, this can be achieved using virtual tours since it is a simulation of the existing location. Aside from images and videos, you can also add music, sound effects, narration, and text. That is the biggest difference between the two and this is why virtual tours are relatively better than slideshows.

6 Tips to Create Your Own Virtual Tours

1. Make Use of Live Broadcasts Features

Take advantage of Facebook Live and Twitter’s Periscope to broadcast your open house event to your followers. This will entice potential clients to inquire about or visit your properties.

Another great news about this is that Facebook engineers love when users utilize the Live feature to stream content. To maximize engagement, they place these videos at the top of the newsfeed. The feature also allows you to track the views and reply to comments in real-time.

2. Highlight Key Features of the Property

Despite the advancements of virtual tours, there are certain details that cannot be captured simply by images and videos. If you want to highlight these certain details, you can use simple editing tools. You can insert graphics into photos and videos or texts to inform your target audience about such property features.

This strategy can make all the difference in your clients making a phone call for a showing to see more of the property.

3. Catch the Essence of the Neighborhood

While there are clients who buy properties based on their preferences and needs, there are those who buy into a neighborhood. Only a few realtors associate this when creating their virtual tours. The neighborhood is not being featured when it should be treated as a trump card.

virtual tour
When making a virtual tour, consider showcasing the unique features of the community.

These may include parks, playgrounds, clubhouses, recreation facilities, and a local pool. To catch the interest of your audience, use high definition action shots. There’s no need to hire an expert to do this, a smartphone would do the job.

4. Be your own HGTV Star

Rather than hiring a host for your virtual tour, why not it be just you? This can cut costs and ignite the inner talent in you. And since you know the property better than anyone else, you are the best fit to do it in the first place.

5. Integrate Interactional Floor Plans

Allowing your clients to have a sense of the property space would be greatly appreciated and create a better impression. There are apps where you can create detailed two-dimensional floor plans using your smartphone in just less than 30 minutes. You can then upload them to your virtual tour as part of the virtual show.

6. Mention Upgrades and Improvements

Buyers like to get into details about the property history and its previous owners. A well taken care of house gets positive impressions from the clients. Consider adding images and videos that showcase the recent house improvements. It’s better if you also include a previous photo to show the comparison. By incorporating these major upgrades, you’re expressing how much care you have for the home.

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360 Virtual Tour Mistakes You Must Avoid Right Now!
BlogDecember 16, 2019

360 Virtual Tour Mistakes You Must Avoid Right Now!

As technology continues to evolve, most digital marketers also look for ways to innovate their real estate business strategies. While content is still king, we’ve learned how to innovate it by engaging in different multimedia. We’ve started incorporating images, infographics, GIFs, and videos in our marketing campaigns. Nowadays, we also see how 360 virtual tour seems to boost our views and engagements tremendously.

The experts claim the interactive virtual tour helps them reach out to remote customers all over the world. It also offers convenience as their clients don’t have to go physically to check out the properties. It resulted to increase in real estate sales. Despite its stunning benefits, many realtors claim they still struggle with virtual tours. Why is that? It may be because you’re committing these fatal mistakes!

Learn How to Correct Your 360 Virtual Tour Mistakes here!

Staging Your Home With Little Or Too Much Medium

An empty property space is like a blank canvas. Your buyers want to imagine and immerse what it’s like to live in your proposed property. That’s why you need to capture these anticipating feelings through a 360 virtual tour. However, most realtors tend to declutter their spaces and only add minimal furniture or features virtually. This effectively turns your customers off since they feel the room is barren and empty. Prepare a 360 virtual tour addressing your customer’s needs.

This photo was created with:AMOUS™ ANALOG 01 for Adobe Lightroom. https://amous.co/downloads/analog-pack/
Prepare a 360 virtual tour addressing your customer’s needs.

On the other hand, cluttering your home too much also turns your customers off since they feel the property is too narrow for them to add the amenities they want to incorporate. So how do you solve this problem?

According to real estate experts, you need to find the “Goldilocks” balance in home staging. Instead of putting virtual furniture, decor, and ornaments that are irrelevant to your customers attend to their needs instead. For example, if your customer is a fitness coach, do a 360 virtual tour where an unused room can be converted into a gym or yoga session place.

Dim Lightings In Your Virtual Tour

Most realtors commit the mistake of ignoring lighting thinking the software will do the job of lightening up the virtual tour. While the software can help improve your 360 virtual tour resolution, it may end up being dim or having inconsistencies.

Having dim lighting makes your property look smaller; while inconsistent lighting also creates some jarring experience for the user. You can produce consistent lighting by a combination of sunlight, as well as your home’s cardinal orientation. Having a well-lit house makes your property look inviting and spacious.

Not Making a Self-Guided Interactive 360 Virtual Tour

Just like how the customers have full control once they bought a property, they also want to exercise the same control in a 360 virtual tour. Don’t make the mistake of having pre-programmed virtual tours. Allow your buyers to navigate each room and move around the property how they want.

They should be able to see every angle, approach, and corner of the property. Not only it improves their interactive experience, but they also tend to dwell longer in your 360 virtual tours. Higher and longer virtual tour engagements lead to higher real estate sales.

Not Highlighting Your Property’s Unique Features

While it’s great to highlight every corner and angle of your property, don’t forget to give extra attention to your unique features. For example, you can highlight the master’s bedroom’s terrace which offers an overlooking view of the beach. The peaceful scenery triggers a relaxing ambiance for your customers. You can also highlight infinity pools where they can swim and chill after a long day.

Whatever unique features you have in your property, make sure to highlight it in your 360 virtual tour to entice your customers.

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