Real Estate Marketing for the Millennials: How to Sell a Home to the New Generation

Real Estate Marketing for the Millennials: How to Sell a Home to the New Generation

Millennials are now the largest portion of the population; they have surpassed the baby boomers. According to the National Association of Realtors, this generation has not been given the attention of realtors. This has to be changed for 37 percent of home buyers belong to the millennial generation.

According to the 2019 Home Buyers’ Report, 84 percent of millennials consider owning a home as part of the American Dream more than getting married and having children. This is why it is crucial for realtors to know what this population wants to tap into their market.

What Do They Look for in a Home?

Not all of the millennials prefer to buy a home. The important thing to consider is the type of home that they are interested in. Most of those who plan to buy homes prefer the suburban areas instead of urban areas; but for those who plan to rent, they prefer cities.

According to the National Association of Home Builders, about 3/4thof millennials who prefer to buy homes want a single-family home, 52 percent prefer two-story homes, and 78 percent prefer to have an open concept home. This is a tech-savvy generation and they want modern features such as sleek kitchen and laundry units, appliances, and entertainment areas.

What Appeals to the Millennials?

Technology is something crucial to millennials. They use it for everything they need and even in their search of a home. There are several factors to include such as the right real estate agent, Google Maps, crime rate, the neighborhood, and amenities that enable socialization.

The following are some of the tips to connect well with millennials:

Stay Active on Social Media

The following are some of the platforms that are important for agents to represent themselves: Twitter, Facebook, and Snapchat. Don’t just create a profile, you have to engage with the users. Use hashtags for key terms, your company or property, and the location. Don’t forget to post your new listings.

Set Up a Website or a Blog

Millennials conveniently log on to search online for anything they need and that includes a residential property. The National Association of Realtors stated that 94 percent of millennials use sites to look for homes to buy and 51 percent of those who actually buy the homes they found online. If you already have a site, you can add a blog section where you will be able to discuss trendy topics such as home-ownership, home buying, and home maintenance tips. You may also focus more on the technological aspect. Make sure that the site’s aesthetics is futuristic and also ensure its mobile responsiveness to make sure that the site can be accessed in all mobile devices. You may also add a chatbot on the site.

Photographer: Priscilla Du Preez | Source: Unsplash

Don’t Miss Out on the Technological Tools

The millennial generation is so keen on the use of technology. It’s better to offer them interactive 3D content. Through the creation of 3D content such as a virtual reality tour or 360-degree pictures, you can enable buyers to tour the property and focus on areas they are more interested in without having to be there physically. Augmented reality is also contributing to image recognition and GPS. Realtors can use mobile proximity marketing which enables them to be informed when a potential buyer is near your listed property.

Come Up With an Event Instead of the Traditional Open House

Going to a traditional open house is both boring and awkward especially for millennials. The best move is to hold an event with DJs, hor's d’ oeuvres, and even some outdoor activities while physically touring the property. This is a great way to mingle with everyone especially because millennials love social events. Doing this with a virtual reality tour to complete the picture will be a great motivator for millennials.

Learning to market to the millennial generation serves a great investment for the future. There are many options for you to market to millennials based on what they want, but you can start by learning how to communicate with them. Start by creating your first virtual tour today! Sign up on Virtual Tour Easy for free!

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Best Uses of Virtual Reality in the Hospitality Industry

Best Uses of Virtual Reality in the Hospitality Industry

Many operators in the hospitality industry take the virtual reality that seriously. They all found out the benefits and applications of the tool to be far-reaching. Today the hospitality industry is looking past the novelty value of VR and AR or augmented reality. They are thoroughly trying to weigh all the benefits of immersive technology towards the owners, customers, and all the employees.

IHG

There are several uses of VR in various hotels. At IHG, the VR solution is used primarily for the design development process. It helps them save time and money and enhances their relationships with the hotel owners. The group used to have physical pilot rooms for testing design schemes. It cost the company €100,000. Now with the use of virtual reality, they were able to come up with virtual concept hotel. This enables to look around the hotel and its design regardless of their position and even when they are under the bed.

They produced one single 3D model that makes use of a virtualization system which is called Unreal Engine. This means that a single design change can update all the other related design production assets such as images, 360 virtual tours, and VR. The greatest benefit that IHG gained from the program is engagement with all the current and prospective owners. It has also helped in validating the results of current and future guest research wherein VR is a primary instrument which reduced the requirement for expensive physical piloting programs.

Hilton

Hilton, on the other hand, has a different VR approach. It makes use of creating immersive environments for the corporate staff to understand fully what everyday life is for all the employees. Through the use of the Oculus Rift goggles which are linked with a laptop for high-end gaming. Customers can go around the hotel and its different departments and at the same time users are also asked to join in three operational tasks: creating a room service tray, cleaning a guest room, and checking the rewards program list found at the front desk. The result of the pilot program is positive with 87 percent of the participants saying that they now appreciate and have better empathy for team members who work in the hotel and 78 percent of them anticipating that this will have an effect on the work they do within the office. The program is set to be applied globally.

Hard Rock Hotel Ibiza

Hard Rock Hotel Ibiza is the real example of a customer-facing VR where dinner is served at €1,500 per head and guests are offered multisensory 14-course extravaganza. This includes a simulation of what a party would be like in 2050. Certain technologies are used. One is e-spoon which offers a 3D animation of a snack giving the diners more nutritional information about the food they are eating. Another technology is the leap motion technology which enables the guests to lift the snack using virtual hands and tasting it in a completely virtual environment. There are also guest-facing VR that can be found nationwide. This enables guests to see the arrival in real-time in different areas of the hotel.

Tree By Naked

In Japan, food connoisseurs can now dine at the Tree By Naked, a virtual reality restaurant. Here you can find a fusion of multiple Japanese dishes from Ryotaro Muramatsu, the creator of Naked Inc. Experience dining in a building with a facade filled with elaborate projection displays and adorned with many 3D elements.

With all the options for technology, the first question that a hotelier has to ask is if it has to be a VR. You have to think if you are solving a problem or you are in fact creating a problem that does not exist. It is also important to consider first and foremost the quality of output. It’s not enough that you are first to use a particular technology. It doesn’t matter anymore these days. It is also crucial to consider the budget since you are not only spending for the virtual reality product but also for the equipment needed for the guests, employees, and owners to experience the virtual product.

Hotel owners and managers and key players in the hospitality industry can create their own virtual tour with ease and minimal cost through the software Virtual Tour Easy. The software has many free features, and it’s user-friendly. Check the site for more information.

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5 Effective Tips to Market Real Estate Properties

5 Effective Tips to Market Real Estate Properties

If you are a newbie real estate agent or you’re trying to revise your marketing plans, it is imperative that you become aware of the trends in marketing specifically in real estate properties. Just like all other industries, real estate has been completely changed by advances in technology. Real estate professionals need to keep up with the times and change the manner in which they sell their properties and introduce their business. There are now new platforms and new products that will enable you to sell properties differently. However, when it comes to marketing ideas, the traditional ones still work as they are time-tested. The following are the expert marketers’ advice on marketing real estate properties:

1. Use Virtual Tours and Promotional Videos

The promotional videos have been an important tool in marketing real estate properties. It used to be that a promotional video requires many personnel and plenty of equipment. Now with a virtual tour, you only need a 360-camera or any camera that produces 360-degree pictures.

There are several advantages to the use of virtual tours and promotional videos for real estate. Potential buyers would see the reality of the property. They would be able to experience what it is to be in the property itself even before they decide to actually see it. Potential customers will not only have a feel of the property but will also have a feel of who you are as a real estate agent. Buyers also expect virtual tours to go with each property listing. It has become the norm.

2 Build a Network of Trusted Vendors

It is significant to have a list of trusted vendors if you are a real estate agent. When there are instances when the client requires for more paint job, deep cleaning, or minor repairs, it is helpful to have go-to vendors whose services have already been tested through time. This will make sure that as a real estate agent you can also become a project manager if the need arises.

3. Stay on with Some of the Traditional Methods

Don’t cross out all the traditional methods even if you have already adopted digital marketing techniques. Some of these methods that are known to still work are phone calls and pop-bys, community involvement, email newsletters, contribution to real estate magazines, and if the budget permits postcards, business cards, and flyers.

If you use this photo on your site, I would be very appreciative if you would please credit in the caption or meta to "www.distel.co".Model: @Austindistelhttps://www.instagram.com/austindistel/Photographer: @breeandstephenhttps://www.instagram.com/breeandstephen/
Photographer: Austin Distel | Source: Unsplash

4. Create and Maintain a High-Performing Business Site

A website is a must for every business in this digital age. This serves as a venue for sharing valuable company content; it also enables your clients to access your site anytime they want. Through a business website, you can nurture and create leads and show all your listings. Don’t include all the aspects of real estate on the site. Focus on building expertise in a specific area such as relocation, investors, first-time buyers, and a particular geographical area. If you don’t have enough knowledge to build a real estate website on your own, you can find plenty of real estate digital marketing companies who can help you with all your needs.

5. Come up with a Marketing Plan that Works for the Business

The genuine purpose of a marketing plan is to create connections that help the business and everyone in it grow. A plan is intended to provide customers with continuous relevant information about your niche. This will ensure that trust is sealed between the company and its customers.

Virtual tours are indispensable for every property listing today. If you want to make the most of a virtual tour without spending too much, you may check on Virtual Tour Easy now.

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The Importance of Using Voice-Over and Background Music to Your Virtual Tour

The Importance of Using Voice-Over and Background Music to Your Virtual Tour

Most marketers have underestimated the impact of sound design on the virtual tour creation process. There are those who intend to make their VR tours as real-life like as possible, but most often it is better to supplement the creative visuals with voice-over and music in the background.

Defining the Voice-Over

Voice-over enables viewers to listen to a human voice while viewing a video in a 360-degree environment. The voice is particularly helpful in educating the user, guiding him or her to view a particular scene or area, and also to enhance the virtual tour’s entertainment value. What is required here is an MP3 file.

A voice-over can make the entire tour experience more humane. This can also make the virtual tour experience more personal and genuine. Virtual tours with voice-over are specifically useful in several cases such as in education, tourism, training, real estate, and travel.

On Background Music

It is also possible to add music to a certain scene in a virtual tour. This will render a certain feeling or ambiance to the scene. Music can enliven the whole virtual tour experience. It can also make it more engaging. Same with the voice-over, an MP3 file is required for background music. Virtual tours with background music can be used for entertainment, travel, and tourism.

Adding Background Music in Virtual Tour through Virtual Tour Easy

In Virtual Tour Easy, the user can freely add background music in every virtual tour. There are two ways to add background music in your virtual tour . You can add music to the entire virtual tour itself which can help build an overall theme for it, and the other is to add background music or a voice-over to a particular scene.

· Adding Music to the Entire Virtual Tour

Log in to the site. Look for the pencil icon which is part of the Tour Builder. Within the Tour Builder, look for the filter icon. Once you find the Tour Settings popup, click on the Audio tab. Then click the Upload button and choose your preferred music. After this, click on the “Upload” button. Wait for the Success Notification popup to appear.

· Adding Music or Voice-Over to a Specific Scene in a Virtual Tour

Find the Click the Pencil icon once you have logged in to the Virtual Tour Easy site. Once in the Virtual Tour Builder page, click the specific scene then click the Edit button. Once you see the popup, click the Audio tab and the Upload button to look for your preferred music. A Success Notification popup will show up once the music is added.

It is not difficult to add warmth to your virtual tour. It only takes a few steps. For more information, you may visit the site: VirtualTourEasy.com.

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Most Effective Techniques to Increase Marketing ROI Using Virtual Tours

Most Effective Techniques to Increase Marketing ROI Using Virtual Tours

The use of virtual tours is one of the priorities in the list of marketing techniques. The impact of virtual tours in marketing range from repurposing the content for different goals, leveraging the chat messaging function for customer satisfaction, and the benefits that it provides to analytics. There are several components that compose a 360-degree virtual tour. These are the following: audio, 360-degree videos, photos, lead generation forms, and other forms of content that can be embedded in a 360-degree virtual tour. The final output of a virtual tour can be used across different devices such as tablets, smartphones, desktop, and VR headsets.

Make Your Content Useful Across Multiple Channels

Content can be created to serve different goals. Create a virtual tour that presents information that can last for a prolonged period and can be accessed across various channels. The trick is to reuse your existing and branded content within the virtual tour making them hotspots which can help reduce cost. It is also easier to update the hotspot compared to reshooting and editing a series of full videos.

Videos Are Now Live and They Are More Personal

It is significant to connect with potential clients authentically and to make a community of like-minded individuals. This can be done simply by embedding a vlog or video blog in a virtual tour for prospects to keep coming back for more. A live broadcast within a 360-degree virtual tour enables everyone watching it in one location. It is also as easy as featuring news or events on the virtual tour. You can create streams of income on the 360-degree virtual tour by adding native advertising, product ads, and some sponsorships. A virtual campaign allows for engagement with prospects and current customers and presents a pipeline for multichannel distribution of content.

Virtual Tours Increase Bookings by 85 Percent

A 360 degree virtual tour is more engaging, and it offers you more time to laugh, freak out, cry, and create an emotion that can be associated with your particular offer. Emotions often stimulate thoughts and decisions. Being able to view a physical location has a profound psychological effect on any buyer. VIP tours behind the scenes are also considered to be largely helpful for businesses that are non-public facing in nature.

Photographer: Lucrezia Carnelos | Source: Unsplash

Optimizing the Message of Virtual Tours

The message conveyed and the creativity involved in the delivery of the message can have a huge impact on marketing. Being able to deliver the right message to the people can increase business ROI. Marketers must optimize the right message and send it at the right time to a targeted audience. Optimizing a 360-degree virtual tour may only require changing a voice over audio clip or perhaps integrating a lead generation form. Heat maps and several other data points collected from virtual tours may also enable channel optimization.

Bright Future for Virtual Reality Market

It’s the right time to start the use of virtual tour as a stepping-stone toward more virtual reality engagement. Every marketer uses video as content delivery method. To rise above the din produced by video production, a marketer can take refuge from an interactive 360-degree virtual tour. The application of a 360-degree virtual tour will serve as a roadmap for the increasing use of virtual reality in the marketing methods of the business.

For you to find out more about the benefits and the methods of creating virtual tours, visit Virtual Tour Easy now.

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Virtual Tours Can Maximize Lead Generation and Conversions | Here’s Why!

Virtual Tours Can Maximize Lead Generation and Conversions | Here’s Why!

It is possible to create leads through virtual tours. It is a great way to capture the attention of users by offering them a good experience on the site. One way to ensure this is to focus on the creation and on stimulating interaction with the site visitors. Let the users explore the business through the virtual tour and allow them to directly purchase an item or pay for a service on your virtual tour.

Make sure that you use several call-to-action buttons; these depend on your type of business and your specific conversion goals. Such call-to-action buttons include links to online shops, sign-up forms for newsletters, restaurant and hotel reservations, and requests for real estate property deals.

You can also provide access to webshop links and enable direct bookings on the virtual tour itself. You can allow your visitors to experience visiting your business and for them to capture the moment by letting them make a reservation straight from the virtual tour. You may also redirect them to your own booking page. Hotel managers must make sure that their guests can book the exact room type that they have visited through a virtual tour. All you have to do is put a Book Now button on the page.

Virtual tours can also be integrated with different platforms. Platforms like these These platforms can ensure seamless and easy booking online. For businesses that have their own web shops, deep links can be used to lead visitors to online shops where they can complete their orders. You can highlight particular brands and let visitors find out more about the products or services offered by the company.

Photographer: Hammer & Tusk | Source: Unsplash

It is easier to track conversions and performance through the virtual tour. It is crucial to monitor and keep track of the ROI that the tour provides for the company. An analytics backend can be placed within the virtual tour that can help in monitoring the clicks of visitors on a specific call to action buttons in the virtual tour.

Without difficulty, you can see the number of time users spend on the virtual tour and which particular hotspots are considered the most popular; and also you will be able to track those leads that are generated by each of all the call-to-action buttons such as Book Now, Contact Us, and Request Quote.

If you want to know more about how to leverage your virtual tour for your marketing, try creating your virtual tour with Virtual Tour Easy. Create your free account today!

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10 Effective Ways to Generate Real Estate Leads on Social Media

10 Effective Ways to Generate Real Estate Leads on Social Media

Digital marketing has changed the way buyers find real estate properties. Instead of the traditional methods of reading newspapers, potential buyers instead go to social media sites to interact, do research, and decide which options to consider. The National Association of Realtors revealed that 69 percent of real estate agents use Facebook while 61 percent of them make use of LinkedIn for professional purposes. The following are the top 10 tips to generate leads for your real estate business on social media:

1. Launch a Reactivation Campaign on Social Media

A reactivation campaign for real estate marketing aims to encourage referrals, create social proof, and create a conversation with people who have viewed some of the properties in the past but have not been able to find a home yet. You can target them through Facebook or Twitter and ask them to leave a review, refer a friend, or share a post on their walls.

2. Make Use of Gated Content

Gated content means premium online material. This is data which requires users to enter their details on a form for them to access the material. Examples of these are articles, e-books, videos, and white papers. The form often requires the name and email address. It is also possible to ask for the contact number. This can be a great way to generate leads for realtors if the material you give away is highly relevant and significant.

3. Let your Followers Engage in Competitions

Having competitions on social media can build your own following and reach. That makes it a great means to generate leads. Some examples of these are giving away tickets for a concert, sports game, or a play or to raffle off vouchers for a restaurant in your very own area of business. It’s better to highlight local businesses; this will create trust in the community where the property is located; this will also create an image of you as an authority in the area. When you require contact details, this can help you create leads.

4. Make your Facebook Profile your Landing Page

It is important to optimize Facebook profiles for them to have highly relevant CTA so that they can generate leads. You can simply add a Contact Us, Shop Now, or Sign Up Here. These can generate leads over time from those who are interested enough in your business that they checked out your social media profile.

The life of an online entrepreneur.If you use this photo on your site, I would be very appreciative if you would please credit in the caption or meta to "www.distel.co".Model: @Austindistelhttps://www.instagram.com/austindistel/Photographer: @breeandstephenhttps://www.instagram.com/breeandstephen/
Photographer: Austin Distel | Source: Unsplash

5. Showcase your Properties using Instagram

Instagram is a great site for showcasing properties and creating an image of lifestyle around the real estate agents. Instagram is indeed used for branding and lead generation. If you manage to build a following of 10,000, this can create huge traffic towards your real estate site.

6. Make use of Geotargeting

If you intend to target the local market, it is important to go local in your lead generation initiatives even in social media. This means that you need to geo-target your social media ads to maximize the marketing impact and to cut costs on ads.

7. Conduct a Webinar or an Ask Me Anything Session

You can either record an event which you are hosting or get live on cam while in the office; for as long as you host a highly relevant and informative Q and A, it can generate leads. You can choose between leaving a sign-up form for users or to just open up the floor for all followers on Facebook and Twitter.

8. Your Virtual Tour campaigns must have Lead Generation Forms

The purpose of a lead generation form in Virtual Tours is that it streamlines the filling out process so that marketers will be able to harvest only quality leads. Prospects will find it easy to share their information since the form is prepopulated with your own details in the account. Creating a virtual tour in Virtual Tour Easy is hassle-free. It is also free. That’s why you must not miss this chance to promote your real estate business through a virtual tour.

9. Use the Dynamic Ads Feature on Facebook

This is like any other ad on Facebook, Instagram, or Messenger. The only difference is that you can create a template that will automatically pull images and information for the uploads that you intend to promote. Dynamic Ads also use Facebook’s pixel to retarget ads at people who were able to interact with you in the past. The Facebook Creative Ads feature enables you to upload multiple images, CTAs, messages, headlines, and images. Facebook will be able to inform you which combinations can be most effective and will produce the best ROI.

10. Engage in Link Retargeting

Link retargeting can create more lead conversions than social media ads. Often they target those who have previously visited your site. This can also be used if you like to add a fresh list of highly relevant leads. The retargeting link can be used for sharing curated news, media coverage, and reviews that are related to your neighborhood or your business. This means you will be able to target ads at anybody who clicks through even if leads him or her to a third party site.

If you are a realtor and you want to get started in lead generation, it is best to apply the steps above. Make sure to start with creating your virtual tour. Create your free account on Virtual Tour Easy today!

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9 Reasons Why Real Estate Agents Can Still Take Advantage of Open Houses

9 Reasons Why Real Estate Agents Can Still Take Advantage of Open Houses

Some people say that open houses are no longer relevant to real estate sellers anymore. The truth is that sellers still expect to have open houses every now and then. Some agents list on a Thursday and Friday and hold the open house on a weekend. Open houses can be a success or failure depending on several factors. Here are some tips provided by the experts on how sellers can make the most of open houses:

1. Prepare People About the Upcoming Open House by Sending Postcards

Postcards may not work for all locations; but if you live in an area where there is an excellent school zone or district or, it means that it can be beneficial to send out postcards to the neighboring towns or cities. The postcard must inform them what makes the home better than the one they currently own.

2. Hold the Open House on the Day the Listing Comes Out in the Market

When you market a coming soon listing and schedules the open house on the day the listing comes out in the market can be more productive and beneficial. It is easier to create a buzz and multiple offers through that. Doing so allows property buyers to be able to view the property sooner.

3. Make Sure to Set the Stage in an Open House

Make sure that the property is properly staged and to make it appealing to different types of buyers from working moms, millennials, families, to retirees. The dining table must be set as well as the entertainment area. The bedrooms must be comfy and fluffy.

4. Schedule the Open Houses Strategically.

It’s important to schedule the open houses on different days and times of the day to maximize its availability. You may also consider the best time of the day for the house, for instance, sunset or sunrise. Open the house at the best time to go there and not when traffic is worst.

5. It’s Best to Bundle your Open House with Others in the Area

If there are other open houses in your neighborhood, you can come up with a packet for potential buyers to know the available homes in your neighborhood. It’s a great way for the neighborhood to stand out from the rest and provide valuable information.

Photographer: Martha Dominguez de Gouveia | Source: Unsplash

6. Place Open House Signs in Strategic Locations

Be sure that the open house sign is visible and legible from 30 feet away while driving a car. Directional signs are also crucial to be put within a five-block radius for a wider reach.

7. Make the Most of Open House Websites

You can find a number of sites that only promote open houses. Examples of these sites are Zillow, Realtor, and other sites that offer free promotions. Listing on these sites would maximize your visibility to all potential buyers.

8. Offer Brochures and Flyers for Potential Buyers

One way to spread information about your property particular for those buyers who have not decided to buy yet is to give away flyers or brochures during the open house. You can include information about a school district in your area, the best sunset, and other benefits of living in the area. Include other features that may not be that obvious in your brochure.

9. Play a Virtual Tour During the Open House

Project a virtual tour of the home and its neighborhood during the open house preferably in the living room. The buyers can stay a bit longer to watch it to find out more about the property. This is an excellent marketing technique for walk-in buyers.

10. Don’t Underestimate an Open House Which is Meant for Agents Only

Take advantage of open houses that are meant for agents only. This is a great chance to widen your network.

Open houses can still be as productive as other marketing techniques once it is used creatively and the right way. A virtual tour can be one of the best ways to make your open house from the rest. You can start making one by visiting Virtual Tour Easy.

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