Latest Advancement in Hotel Marketing and Booking Techniques: Virtual Tours

Latest Advancement in Hotel Marketing and Booking Techniques: Virtual Tours

Technology has always been in an advancing trajectory. It is important for any industry like the hotel industry to incorporate the latest technological innovations in the business. One example of these is the hotel virtual tour. Virtual reality is known as one of the more progressive sectors. It is also something that can encourage or attract more customers and ensure direct bookings. When VR was first introduced in the gaming world, it brought new players into new heights as the gaming experience became more interactive and exciting. Hotels have been taking advantage of this phenomenon through the use of virtual tour software. Through this technology, hotel owners can offer potential hotel guests a 360-degree walkthrough of the hotel’s many rooms and facilities.

Unlike the 2D images, viewers of the hotel can now walk through the interior of the hotel or any property as if they are in the real physical space. It’s through the virtual tour that a hotel can be completely transparent to the potential guest.

What Makes It Effective?

The truth about virtual tours is that they are expected by travelers and hotel guests. It’s not merely about their preference. There are even those who won’t book in a hotel that does not have any virtual tour on the site.

The statistics say it all. Virtual tours reduce the amount of wasteful viewing by 40 percent. Properties that have virtual tours in them are said to be clicked 10 times more than those that don’t have them. About 92 percent of net users also expressed the essence of being able to view a 360 degree panorama when they browse on the net.

But what makes the virtual tour a powerful marketing tour is that it gives total control to the viewer. The viewers are given the chance to check the property in all angles they want. They can have complete information of what they are booking and paying for.

Through a virtual tour, your hotel’s site will end up on top of the search engine result pages. Virtual tours can also include the landmarks of your place.

Increasing Hotel Bookings through a Virtual Tour

Every customer would always look for simplicity, efficiency, and modernity. A virtual tour can increase your site’s traffic which in turn encourages a customer to book in your hotel. What a virtual tour can do is increase the amount of site visitors on your hotel site, make them stay much longer on it, and inviting them to return when it’s time for them to book in a hotel. This will enable you to retain old customers and invite new ones. Just make sure that you have a reliable booking system on the site.

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Top 5 Reasons Why Hotels Needs Its Own Hotel Virtual Tour Using Virtual Tour Easy

Top 5 Reasons Why Hotels Needs Its Own Hotel Virtual Tour Using Virtual Tour Easy

A virtual tour is an ideal tool for businesses since it highly welcomes potential customers into their private space. This is particularly true in the accommodation and travel industry. If you are one of the entrepreneurs who have businesses in these industries, it’s high time for you to check the following benefits of using a hotel virtual tour:

  1. Having a virtual tour sets you off from your competitors right away

It will be displayed on Google’s organic search results using the name of your Virtual Tour. Having a virtual tour makes any hotel business more interactive and immersive, stimulating, and of course colorful and interesting. It can help in gaining more attention for your business, giving you an edge over your competitors.

2. It can give your customers a lasting first impression

Imagine yourself as a customer, if you are planning to book a hotel, it is likely that you will stay in a hotel that has a virtual tour which enables you to see every room’s exact size and décor. Since it offers a highly immersive tool for business, customers are likely to decide to visit the place personally. A hotel virtual tour enables the entrepreneurs to highlight the competitive features of the hotel. It is possible for the entrepreneurs to lead the potential guests to the foyer, rooms, the gym, restaurant, and other amenities of the hotel.

3. They can encourage hotel customers to provide positive reviews online

The most sensitive to reviews are small to medium-sized businesses since these reviews can have a huge impact on them. It used to be that travelers book their accommodation without really seeing the place in person. A virtual tour can help to manage the expectations of the customers by allowing them to see and immerse in the actual room size, with all its decors, and amenities. Once the expectations of the customer are met satisfactorily or even beyond, it is easy to receive an online review from them.

4. A virtual tour can give your customers an unsurpassed level of detail

A hotel virtual tour has many facets to offer not only the text and still photographs. Through a virtual tour, it becomes easier to legitimize the business. Any business may be able to have a well-designed site, some clever angles for them to create photos which can hide or accentuate certain parts of the hotel room. Through a virtual tour, customers will be able to see if the room matches the description given as text on the hotel website.

5. A virtual tour has high entertainment value

It is through a virtual tour that a hotel can give its customers visuals of their destination instead of merely using a map. It makes the whole thing of finding the right accommodation so much fun. It is possible to show the immediate environment and the important landmarks of the hotel by giving a virtual tour of both the external and internal environment. It will allow customers to explore the property and its immediate surroundings conveniently.

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