Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy

Hotel Virtual Tour Becomes the Pioneering Hotel Marketing Strategy

Technology is now advancing on an exponential flight as it shapes many aspects of our lifestyle. In businesses, technology has come to terms with digital marketing. One of the most convenient ways of technology application to hotel marketing is the hotel virtual tour.

What is Virtual Reality (VR)

These days, with the help of technology, virtual reality has become a possibility. It made its first appearance in the gaming world to immerse users and players in fictional worlds and adventures.

Virtual reality, through artificial environments, allows users to experience various places. These can be purely made-up and fictional or similar to real-world environments. It provides users to experience through sight and sound, and at times, touch. The hospitality industry recognized the marketing potential that this technology offered.

Virtual reality has been incorporated into various aspects of our lives. In businesses, specifically in the hospitality industry, it has become one of the leading marketing strategies today.

What is a Hotel Virtual Tour?

hotel virtual tour
Virtual tours as a marketing strategy increase hotel opportunities to attract more guests and fill up hotel rooms.

Hotels are participating in this trend with the help of Google’s technology to create virtual tours. Instead of using still photos and 2D imagery, users are given the opportunity to fully immerse themselves in the hotel environment. They can freely move within the rooms as if they are actually there. Virtual tours are a method by which a hotel provide their potential customers with a 360-degree walkthrough of their available room and facilities.

How Virtual Tours do the Job?

Modern travelers are becoming smarter these days. They often won’t book a room without seeing it first, and by seeing, we mean a virtual tour. This is reason enough to rethink and consider hotel virtual tours as part of your marketing strategies.

It has also been reported how virtual tours boost hotel digital marketing. With virtual tours, the amount of wasted viewings is reduced by 40%. Hotel sites with virtual tours generate clicks 10 times more on average than those without. Moreover, an astounding 92% of users claim that the ability to view a 360-degree panorama or video is substantial when browsing for accommodations online.

The best thing about a virtual tour is that it allows users to take control to optimize the experience. They are given the ability to move at their own pace, check details as much as they want, view areas from multiple angles. And they can experience all of this just by viewing the virtual tour on their desktop or smartphone.

The Product of Advanced Technology

Aside from giving them a taste of what they are going in for, a virtual tour is a product of advanced technology. It entices guests and gives room for fun and awe.

Another great news is that when you incorporate a Google virtual tour on your site, it will increase your ranks on the search engine results. With the tour showcased on your profile summary, it will be featured heavily on Google Hotel Finder.

How can hotel virtual tours boost direct bookings?

What customers look for hotels these days are modernity, simplicity, and efficiency. This can never be overstated.

Posting virtual tours on your hotel website allows guests to easily access and view the available rooms offered. Doing this will get you more clicks and increase the traffic on your site. Once it does, your site will climb up the ranks of the search engine results, making your business more recognized by the market.

However, all efforts of using virtual tours will go to waste without having an easy and immediate way to book a room. It’s not enough to excite them with the virtual, you need to invite them for a wonderful stay. You need to have an online booking system for this.

The Process

Once guests decide to book a room, treat them well and give them only the best experience during their stay. Happy guests turn to loyal customers and may even recommend your hotel to those they know. And all of that promotion is done for free!

Conclusion

All these you can have when you put up hotel virtual tours on your site. Try it now and optimize digital marketing to increase hotel opportunities!

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Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

Hotel Virtual Tour Increases Hotel Booking Sales, Experts Reveal

For the past few years, most hospitality businesses have tried and experimented with hotel virtual tour technology. Some hotels produced virtual tours on their websites and social media channels. The 360 virtual tour technology enables potential guests and customers to look, reserve, and book for rooms.

Oftentimes, the hotel virtual tour is shot using a 360-degree camera (panoramic view) to film all angles and directions at once. Let us uncover the evolution of hotel virtual tour; as well as the hotels that incorporate this technology to boost their bookings and sales.

How Hotel Virtual Tour Helps Increase Room Reservations and Bookings

The Pioneering Hotels

Some of the leading hotels that incorporate hotel virtual tour in their business are IHG, Kimpton, and Marriott. They recently launched a 360-3d virtual reality tour that showcases their luxury rooms and suites.

hotel virtual tour
Most hotels claim their booking sales increased by tenfold after using hotel virtual tour.

It enables their guests to explore the company’s features, amenities, and facilities without leaving their respective rooms. The hotel virtual tour also lets the customers reserve and make direct bookings at a distance. Meanwhile, Graduate Hotel’s Director of Sales and Revenue, Larkin MacDonald says their sales and marketing campaigns become easier as they consolidate it in one platform.

The Study

Visiting Media reveals most hotel brands need to recreate an experience closest to the feeling of visiting the property physically. It also establishes emotional connections to the customers while providing a one of a kind experience to them. The study also shows they can synchronize all their sales assets easily; thanks to a single centralized platform where they can plan appointment schedules and group sales.

European Hotels

Meanwhile, the Accor hotels in Europe like Fairmont Le Montreux Palace, Raffles Europejski Warsaw, Sofitel Munich Bayerpost, etc, also deployed the said solution to cater to their customer’s desires to experience their hotels virtually.

Their virtual tours incorporate immersive visuals like 3d photos, 360-degree images, and selling tools to let the customers book hotel rooms and event space. These top European hotels also claim an increase in their revenue after using virtual tours. The hotels are also working with professionals to sync all virtual tours and 3d images to connect them in a worldwide marketplace.

On Search Engines

According to Michal Hubschmann, hotel virtual tour increases not only hotel bookings and sales, but also in search engine rankings and marketing plans. As more and more customers spend more time and engagements in your virtual tours, it also reportedly increase exposure and rankings in Google’s search engine. The technology also generates reports to search engines compared to easier and faster compared to waiting to index a listing.

Hubschmann further reveals most hotels enjoy an astounding 50% increase in views than using regular, static images. Hotel virtual tour also helps upsell most hotel's deluxe rooms and suites. They create virtual tours to showcase the difference between standard and deluxe rooms after booking. It results in most customers making another booking for their top luxurious rooms to enjoy the experience.

The WOW Effect

Meanwhile, GCH's digital marketing consultant, Daniel Wishnia, says hotel virtual tour's success lies in giving the WOW effect to customers. It offers huge incentives to hospitality businesses as guests get to book directly to their rooms compared to collaborating with Online Travel Agency (OTA).

This is important since most hotels have to pay up to 30% to OTA as their booking agent for tour packages. Not only the hotel virtual tour helps in boosting their sales, but it also helps curb their expenses too. They can now spend this money in other crucial areas in the hospitality business. So if you haven’t already, start incorporating your business with hotel virtual tour now and boost your booking sales in no time!

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3D Photography Virtual Tours and Its Impact on the Hotel Industry

3D Photography Virtual Tours and Its Impact on the Hotel Industry

Expert predictions' impact on technology in the hospitality and hotel sector is unanimous. Technology will continue to influence the guest experience and the entire booking process as well. Today, 3D photography influences the anticipation of the guests on their booked accommodation and quick responses to their queries on location, price, availability, etc. Before we deal closely with the benefits that 3D photography and virtual tours bring, it’s better to understand thoroughly the said technology.

3D photography or virtual photography is a three-dimensional and highly immersive capability that can bring a flat room image into a lifelike experience. It makes use of a 360-degree camera that can produce 360-degree images of a room or property. These images will then be collated as a collage of images that users can browse and explore online anytime they want.

This technology allows the user to step into a property and explore it as if he is there physically. It allows the user to spin, zoom, and tilt the images, allowing the person to focus more on areas that are more essential to him. 3D virtual tours are extremely easy to use, intuitive in their functions, and don’t require any downloads. Here are the top reasons why 3D photography is a must for all hotels:

It Refreshes the Hotel’s Brand and Image

Hotel guests always expect the hotel to give them high-quality, well-composed, high-resolution photos of the hotel property. That’s why when it comes to brand imagery and identity, 3D photography is the key. This technology enables the hotel to be set off from its competitors. It enables you to step into the room and get a general feel of it before booking. It is highly immersive, and research shows that it can increase the hotel’s occupancy by 14 percent.

Virtual Tours and 3D Photography Enhance Customer Trust

By giving the guest the chance to explore the property in his own accord before he decides to book, the hotel management is giving him the opportunity for judgment. There is no better way to enhance trust than this. For you to have a take on your 3D photography capability as a hotel, it’s better for you to check on your current stock of photos and virtual tours and work from there.

3D Photography Can Improve Guest Experience and Beef Up Hotel Ratings

There are many elements that are dependent on the quality of the guest experience. Aside from positive feedback and ratings which can make or break the business, word of mouth marketing is one surefire means of ensuring customer loyalty. 3D photography and virtual tours are crucial in the consideration phase. This is when the customer visits the hotel site to check on its specific details and perhaps compare it with the competitors before deciding. Not all hotels prefer to compete on the rates which makes it even more important for the guest to experience the property and check on minute details such as the floor plan, a bedroom view, or the amount of window lighting.

360 Virtual Tour and Photography Increase Booking

According to TripAdvisor, a property listing with a single photo has 225 percent more chances of receiving an inquiry. Furthermore, properties that have at least 100 photos are more likely to receive 151 percent more engagements and 238 percent more inquiries compared to those that don’t have photos.

Virtual tour photography is something that can be done on your own. Virtual Tour Easy is one of the top virtual tour builders out there that are free and easy to navigate. Sign up with Virtual Tour Easy today!

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Top Hoteliers Prioritize Digital Marketing in 2019

Top Hoteliers Prioritize Digital Marketing in 2019

Digital marketing can be applied to anything from hotels, restaurants, to real estate properties. The first step is to choose the right digital marketing agency to help you with the services. One of the industries in which digital marketing is implemented is in the hospitality industry.

Hospitality and Digital Marketing

The hospitality industry is important in any economy. It is highly dependent on tourists who are traveling for pleasure or business. It is important for any hotel to attract new customers in the same way that it can retain its old customers. Many methods can be used to achieve these namely discounts, seasonal offers, and exceptional services. Hospitality Digital marketing can help any hotel to increase its online visibility, site traffic, ratings, search engine rankings, and others.

Digital Marketing Strategies for Hoteliers

Several digital marketing techniques can be used to attract new hotel guests and retain old ones.

Social Media

It’s crucial for hotels to use social media platforms to ensure that hotel guests will be able to read and be updated about the hotel and its services regularly. Social media enables you to share content such as videos and GIFs, text, and also external links to authority sites.

Potential hotel guests can contact the hotel through the social media page. They can also acquire important information in real-time. All these make it more convenient for guests to book your hotel. Facebook ads also present a great venue for promoting the hotel and its services.

A Professional Hotel Website

The hotel has to have a professional website that includes highly engaging content, photos, videos, and a hotel virtual tour for potential guests. It’s best to hire professionals to create the site and optimize it according to today’s marketing standards. The site serves as your ticket to a large auditorium of potential customers. It is crucial to promote the site for it to have improved site traffic.

Hotel Branding

Brand awareness is an important aspect of a successful marketing campaign. The digital marketing agency can create a logo design for you and help build a website that is fast to load, easy to navigate, and interactive. Your hotel business depends on how you promote your brand and let people know that your hotel exists.

SEO

SEO is required on all your social media content and site content to increase your site’s rankings. When SEO is properly implemented, this will bring your site on the top pages of the search engine results.

Advertise

Advertise your hotel at all times. With the use of the right advertising methods, you can increase the number of hotel guests. Some of the popular advertising methods are YouTube ads, Facebook ads, external linking, Google Ads, and other advertising methods that can grow a successful business.

It’s important for you to have digital marketing services for your hotel business. Don’t forget to leverage the value of a hotel virtual tour on your hotel’s site. Sign up to Virtual Tour Easy today for free!

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Best Uses of Virtual Reality in the Hospitality Industry

Best Uses of Virtual Reality in the Hospitality Industry

Many operators in the hospitality industry take the virtual reality that seriously. They all found out the benefits and applications of the tool to be far-reaching. Today the hospitality industry is looking past the novelty value of VR and AR or augmented reality. They are thoroughly trying to weigh all the benefits of immersive technology towards the owners, customers, and all the employees.

IHG

There are several uses of VR in various hotels. At IHG, the VR solution is used primarily for the design development process. It helps them save time and money and enhances their relationships with the hotel owners. The group used to have physical pilot rooms for testing design schemes. It cost the company €100,000. Now with the use of virtual reality, they were able to come up with virtual concept hotel. This enables to look around the hotel and its design regardless of their position and even when they are under the bed.

They produced one single 3D model that makes use of a virtualization system which is called Unreal Engine. This means that a single design change can update all the other related design production assets such as images, 360 virtual tours, and VR. The greatest benefit that IHG gained from the program is engagement with all the current and prospective owners. It has also helped in validating the results of current and future guest research wherein VR is a primary instrument which reduced the requirement for expensive physical piloting programs.

Hilton

Hilton, on the other hand, has a different VR approach. It makes use of creating immersive environments for the corporate staff to understand fully what everyday life is for all the employees. Through the use of the Oculus Rift goggles which are linked with a laptop for high-end gaming. Customers can go around the hotel and its different departments and at the same time users are also asked to join in three operational tasks: creating a room service tray, cleaning a guest room, and checking the rewards program list found at the front desk. The result of the pilot program is positive with 87 percent of the participants saying that they now appreciate and have better empathy for team members who work in the hotel and 78 percent of them anticipating that this will have an effect on the work they do within the office. The program is set to be applied globally.

Hard Rock Hotel Ibiza

Hard Rock Hotel Ibiza is the real example of a customer-facing VR where dinner is served at €1,500 per head and guests are offered multisensory 14-course extravaganza. This includes a simulation of what a party would be like in 2050. Certain technologies are used. One is e-spoon which offers a 3D animation of a snack giving the diners more nutritional information about the food they are eating. Another technology is the leap motion technology which enables the guests to lift the snack using virtual hands and tasting it in a completely virtual environment. There are also guest-facing VR that can be found nationwide. This enables guests to see the arrival in real-time in different areas of the hotel.

Tree By Naked

In Japan, food connoisseurs can now dine at the Tree By Naked, a virtual reality restaurant. Here you can find a fusion of multiple Japanese dishes from Ryotaro Muramatsu, the creator of Naked Inc. Experience dining in a building with a facade filled with elaborate projection displays and adorned with many 3D elements.

With all the options for technology, the first question that a hotelier has to ask is if it has to be a VR. You have to think if you are solving a problem or you are in fact creating a problem that does not exist. It is also important to consider first and foremost the quality of output. It’s not enough that you are first to use a particular technology. It doesn’t matter anymore these days. It is also crucial to consider the budget since you are not only spending for the virtual reality product but also for the equipment needed for the guests, employees, and owners to experience the virtual product.

Hotel owners and managers and key players in the hospitality industry can create their own virtual tour with ease and minimal cost through the software Virtual Tour Easy. The software has many free features, and it’s user-friendly. Check the site for more information.

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Latest Advancement in Hotel Marketing and Booking Techniques: Virtual Tours

Latest Advancement in Hotel Marketing and Booking Techniques: Virtual Tours

Technology has always been in an advancing trajectory. It is important for any industry like the hotel industry to incorporate the latest technological innovations in the business. One example of these is the hotel virtual tour. Virtual reality is known as one of the more progressive sectors. It is also something that can encourage or attract more customers and ensure direct bookings. When VR was first introduced in the gaming world, it brought new players into new heights as the gaming experience became more interactive and exciting. Hotels have been taking advantage of this phenomenon through the use of virtual tour software. Through this technology, hotel owners can offer potential hotel guests a 360-degree walkthrough of the hotel’s many rooms and facilities.

Unlike the 2D images, viewers of the hotel can now walk through the interior of the hotel or any property as if they are in the real physical space. It’s through the virtual tour that a hotel can be completely transparent to the potential guest.

What Makes It Effective?

The truth about virtual tours is that they are expected by travelers and hotel guests. It’s not merely about their preference. There are even those who won’t book in a hotel that does not have any virtual tour on the site.

The statistics say it all. Virtual tours reduce the amount of wasteful viewing by 40 percent. Properties that have virtual tours in them are said to be clicked 10 times more than those that don’t have them. About 92 percent of net users also expressed the essence of being able to view a 360 degree panorama when they browse on the net.

But what makes the virtual tour a powerful marketing tour is that it gives total control to the viewer. The viewers are given the chance to check the property in all angles they want. They can have complete information of what they are booking and paying for.

Through a virtual tour, your hotel’s site will end up on top of the search engine result pages. Virtual tours can also include the landmarks of your place.

Increasing Hotel Bookings through a Virtual Tour

Every customer would always look for simplicity, efficiency, and modernity. A virtual tour can increase your site’s traffic which in turn encourages a customer to book in your hotel. What a virtual tour can do is increase the amount of site visitors on your hotel site, make them stay much longer on it, and inviting them to return when it’s time for them to book in a hotel. This will enable you to retain old customers and invite new ones. Just make sure that you have a reliable booking system on the site.

Increase your hotel bookings by creating a one-of-a kind virtual tour for your hotel. Sign up at Virtual Tour Easy now.

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Top 5 Reasons Why Hotels Needs Its Own Hotel Virtual Tour Using Virtual Tour Easy

Top 5 Reasons Why Hotels Needs Its Own Hotel Virtual Tour Using Virtual Tour Easy

A virtual tour is an ideal tool for businesses since it highly welcomes potential customers into their private space. This is particularly true in the accommodation and travel industry. If you are one of the entrepreneurs who have businesses in these industries, it’s high time for you to check the following benefits of using a hotel virtual tour:

  1. Having a virtual tour sets you off from your competitors right away

It will be displayed on Google’s organic search results using the name of your Virtual Tour. Having a virtual tour makes any hotel business more interactive and immersive, stimulating, and of course colorful and interesting. It can help in gaining more attention for your business, giving you an edge over your competitors.

2. It can give your customers a lasting first impression

Imagine yourself as a customer, if you are planning to book a hotel, it is likely that you will stay in a hotel that has a virtual tour which enables you to see every room’s exact size and décor. Since it offers a highly immersive tool for business, customers are likely to decide to visit the place personally. A hotel virtual tour enables the entrepreneurs to highlight the competitive features of the hotel. It is possible for the entrepreneurs to lead the potential guests to the foyer, rooms, the gym, restaurant, and other amenities of the hotel.

3. They can encourage hotel customers to provide positive reviews online

The most sensitive to reviews are small to medium-sized businesses since these reviews can have a huge impact on them. It used to be that travelers book their accommodation without really seeing the place in person. A virtual tour can help to manage the expectations of the customers by allowing them to see and immerse in the actual room size, with all its decors, and amenities. Once the expectations of the customer are met satisfactorily or even beyond, it is easy to receive an online review from them.

4. A virtual tour can give your customers an unsurpassed level of detail

A hotel virtual tour has many facets to offer not only the text and still photographs. Through a virtual tour, it becomes easier to legitimize the business. Any business may be able to have a well-designed site, some clever angles for them to create photos which can hide or accentuate certain parts of the hotel room. Through a virtual tour, customers will be able to see if the room matches the description given as text on the hotel website.

5. A virtual tour has high entertainment value

It is through a virtual tour that a hotel can give its customers visuals of their destination instead of merely using a map. It makes the whole thing of finding the right accommodation so much fun. It is possible to show the immediate environment and the important landmarks of the hotel by giving a virtual tour of both the external and internal environment. It will allow customers to explore the property and its immediate surroundings conveniently.

Get your own virtual tour fast. Sign up with Virtual Tour Easy now, It's Free!

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