4 Real Estate Tour Technologies to Adopt In Your Business This 2020!
BlogDecember 23, 2019

4 Real Estate Tour Technologies to Adopt In Your Business This 2020!

Ready to take your real estate tour to the next level this year 2020? Gain a competitive edge against your competitors as you apply these new emerging trends to your marketing strategy next year. Let’s take a look at these state-of-the-art technologies and how it’ll help innovate your real estate business.

Big Data

Whether you are selling your real estate properties or currently using them for rental business, big data helps in determining your customer’s buying intent. According to experts, the huge quantitative data collected from your purchase history as well as other real estate platforms provide a predictive analysis report.

A sample of this report includes Airbnb analytics where it lets you determine your customer's purchasing behavior, trends, patterns. Big companies like Amazon, Facebook, Netflix, and Uber also applies the same technology. Fortunately, our real estate CRM also uses big data technology to fetch information and generate reports. You can use this report to evaluate your real estate tour marketing plan periodically.

Virtual Real Estate Tour

If you haven’t already, we recommend you start incorporating 360 virtual tours in your real estate business. This technology helps prospective buyers and renters to inspect properties anytime and anywhere they want. A virtual real estate tour gives you and your clients the convenience you both need.

real estate tour
Most customers love the virtual tour because it lets them inspect their potential properties anywhere they want.

You don’t have to waste time syncing your schedules for an on-site visit. Your clients can just visit your website link and have a thorough virtual tour of your properties. Studies show longer time spent on your virtual tours also increases your chances of sealing the deal.

Cloud Technology

Virtual tours, big data, real estate CRM tools. What do you think is the common denominator among the three? Most technologies nowadays rely on cloud technology to store their data and information. Cloud-based technologies nowadays let you streamline your business and store and access data wherever you go. Gone are the days where you need to keep a physical copy and transmit it manually to your clients and team members.

Likewise, it helps your clients streamline their application process since you already save their information online. The lesser paperwork you have, the more customers are likely to make transactions with you. Studies show most customers got turned off in buying real estate properties because they don’t want to deal with the hassle of paperwork.

Real Estate Bots

As you streamline your real estate business, make sure to upgrade your customer service too. Don’t just leave your customers hanging after making a transaction with them; especially if they need your help or assistance. One way of making sure you attend to your customer's needs 24/7 is by installing real estate tour robots.

You can install chatbots and a 24/7 ticketing system for your business. The bots can handle general inquiries that don’t need you or your team member’s personal attention. For custom inquiries, you can forward it to your customer rep or personally handle it to solve the problem. Increase your chances of customer retention and loyalty by always addressing their concerns without wasting your time.

Internet of Things

Nowadays, customers don’t only want a normal real estate property. They also want to make sure their property is safe from possible theft. That’s why they’re looking for smart home properties where they can monitor their house 24/7 whenever they’re away. Not only that, but they also want the internet of things technologies like energy efficiency and predictive maintenance.

Conclusion

There’s no doubt most people nowadays utilize technology to make their real estate home purchase convenient and comfortable. Want to start incorporating these technologies in your real estate business to step up the game? We offer a 360 virtual tour for your real estate listings.

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Study Shows that Young Homebuyers Rely on Technology for Virtual Tours
BlogNovember 25, 2019

Study Shows that Young Homebuyers Rely on Technology for Virtual Tours

Younger buyers are using technology to buy new homes. This has changed the impact of technology. Michael Booe of Helen Adams Realty said that younger buyers often want to speed up the process. They do this by accessing 360 virtual tours using their mobile phones. He added his observation that people are now making property purchases using Facetime with real estate agents.

For tech-savvy clients, the real estate sector is still so analog. It has still remained as a relationship-driven industry, Booe continued. Amazon aims to facilitate these relationships through a platform it has created with the program known as Turnkey. This is made possible in partnership with a brokerage company called Realogy.

Kohleen Nornes of Coldwell Banker said that the buyer benefits from this by enjoying the services of a personally selected real estate agent.

Once they close the deal on a new home, buyers can enjoy up to $5,000 worth of smart home gear and services from Amazon. Example of these are unpacking and installation that are free of charge. This particular deal boosts Amazon’s goal to become the online destination for all kinds of purchases.

A comfortable spot for everyone.
Photographer: ROOM | Source: Unsplash

According to a 2017 survey by Redfin, about 47 percent of millennial buyers made offers for homes without seeing them in person. The National Research Association, on the other hand, revealed that the buyers aged 36 years old and younger represented the largest percentage of the total homebuyers, which is about 34 percent of all purchases.

Millennials and the older generation start their home purchases by doing online searches. They are willing to go to the next step and this is what fintechs are taking advantage of. These companies have already started rolling out virtual tours, live streaming of open houses, and speedy mortgage applications online.

Virtual reality tours have become popular among younger buyers. Coldwell Banker Real Estate polled around 3,000 US adults regarding their level of interest in the use of virtual tours. The study revealed that 77 percent of the survey respondents want to view a VR before visiting the site while 84 percent want to view video footage of the property first.

About 68 percent of the respondents want VR to see how their current furniture will look in the property. Sixty-two percent of them said that they want to deal with real estate agents who made VR technology available for them to use.

Virtual tours are a necessity in today’s real estate 360 marketing techniques. Learn more about its uses and benefits by checking Virtual Tour Easy.

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Top Hoteliers Prioritize Digital Marketing in 2019
BlogSeptember 30, 2019

Top Hoteliers Prioritize Digital Marketing in 2019

Digital marketing can be applied to anything from hotels, restaurants, to real estate properties. The first step is to choose the right digital marketing agency to help you with the services. One of the industries in which digital marketing is implemented is in the hospitality industry.

Hospitality and Digital Marketing

The hospitality industry is important in any economy. It is highly dependent on tourists who are traveling for pleasure or business. It is important for any hotel to attract new customers in the same way that it can retain its old customers. Many methods can be used to achieve these namely discounts, seasonal offers, and exceptional services. Hospitality Digital marketing can help any hotel to increase its online visibility, site traffic, ratings, search engine rankings, and others.

Digital Marketing Strategies for Hoteliers

Several digital marketing techniques can be used to attract new hotel guests and retain old ones.

Social Media

It’s crucial for hotels to use social media platforms to ensure that hotel guests will be able to read and be updated about the hotel and its services regularly. Social media enables you to share content such as videos and GIFs, text, and also external links to authority sites.

Potential hotel guests can contact the hotel through the social media page. They can also acquire important information in real-time. All these make it more convenient for guests to book your hotel. Facebook ads also present a great venue for promoting the hotel and its services.

A Professional Hotel Website

The hotel has to have a professional website that includes highly engaging content, photos, videos, and a hotel virtual tour for potential guests. It’s best to hire professionals to create the site and optimize it according to today’s marketing standards. The site serves as your ticket to a large auditorium of potential customers. It is crucial to promote the site for it to have improved site traffic.

Hotel Branding

Brand awareness is an important aspect of a successful marketing campaign. The digital marketing agency can create a logo design for you and help build a website that is fast to load, easy to navigate, and interactive. Your hotel business depends on how you promote your brand and let people know that your hotel exists.

SEO

SEO is required on all your social media content and site content to increase your site’s rankings. When SEO is properly implemented, this will bring your site on the top pages of the search engine results.

Advertise

Advertise your hotel at all times. With the use of the right advertising methods, you can increase the number of hotel guests. Some of the popular advertising methods are YouTube ads, Facebook ads, external linking, Google Ads, and other advertising methods that can grow a successful business.

It’s important for you to have digital marketing services for your hotel business. Don’t forget to leverage the value of a hotel virtual tour on your hotel’s site. Sign up to Virtual Tour Easy today for free!

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10 Effective Ways to Generate Real Estate Leads on Social Media
BlogJuly 29, 2019

10 Effective Ways to Generate Real Estate Leads on Social Media

Digital marketing has changed the way buyers find real estate properties. Instead of the traditional methods of reading newspapers, potential buyers instead go to social media sites to interact, do research, and decide which options to consider. The National Association of Realtors revealed that 69 percent of real estate agents use Facebook while 61 percent of them make use of LinkedIn for professional purposes. The following are the top 10 tips to generate leads for your real estate business on social media:

1. Launch a Reactivation Campaign on Social Media

A reactivation campaign for real estate marketing aims to encourage referrals, create social proof, and create a conversation with people who have viewed some of the properties in the past but have not been able to find a home yet. You can target them through Facebook or Twitter and ask them to leave a review, refer a friend, or share a post on their walls.

2. Make Use of Gated Content

Gated content means premium online material. This is data which requires users to enter their details on a form for them to access the material. Examples of these are articles, e-books, videos, and white papers. The form often requires the name and email address. It is also possible to ask for the contact number. This can be a great way to generate leads for realtors if the material you give away is highly relevant and significant.

3. Let your Followers Engage in Competitions

Having competitions on social media can build your own following and reach. That makes it a great means to generate leads. Some examples of these are giving away tickets for a concert, sports game, or a play or to raffle off vouchers for a restaurant in your very own area of business. It’s better to highlight local businesses; this will create trust in the community where the property is located; this will also create an image of you as an authority in the area. When you require contact details, this can help you create leads.

4. Make your Facebook Profile your Landing Page

It is important to optimize Facebook profiles for them to have highly relevant CTA so that they can generate leads. You can simply add a Contact Us, Shop Now, or Sign Up Here. These can generate leads over time from those who are interested enough in your business that they checked out your social media profile.

The life of an online entrepreneur.If you use this photo on your site, I would be very appreciative if you would please credit in the caption or meta to "www.distel.co".Model: @Austindistelhttps://www.instagram.com/austindistel/Photographer: @breeandstephenhttps://www.instagram.com/breeandstephen/
Photographer: Austin Distel | Source: Unsplash

5. Showcase your Properties using Instagram

Instagram is a great site for showcasing properties and creating an image of lifestyle around the real estate agents. Instagram is indeed used for branding and lead generation. If you manage to build a following of 10,000, this can create huge traffic towards your real estate site.

6. Make use of Geotargeting

If you intend to target the local market, it is important to go local in your lead generation initiatives even in social media. This means that you need to geo-target your social media ads to maximize the marketing impact and to cut costs on ads.

7. Conduct a Webinar or an Ask Me Anything Session

You can either record an event which you are hosting or get live on cam while in the office; for as long as you host a highly relevant and informative Q and A, it can generate leads. You can choose between leaving a sign-up form for users or to just open up the floor for all followers on Facebook and Twitter.

8. Your Virtual Tour campaigns must have Lead Generation Forms

The purpose of a lead generation form in Virtual Tours is that it streamlines the filling out process so that marketers will be able to harvest only quality leads. Prospects will find it easy to share their information since the form is prepopulated with your own details in the account. Creating a virtual tour in Virtual Tour Easy is hassle-free. It is also free. That’s why you must not miss this chance to promote your real estate business through a virtual tour.

9. Use the Dynamic Ads Feature on Facebook

This is like any other ad on Facebook, Instagram, or Messenger. The only difference is that you can create a template that will automatically pull images and information for the uploads that you intend to promote. Dynamic Ads also use Facebook’s pixel to retarget ads at people who were able to interact with you in the past. The Facebook Creative Ads feature enables you to upload multiple images, CTAs, messages, headlines, and images. Facebook will be able to inform you which combinations can be most effective and will produce the best ROI.

10. Engage in Link Retargeting

Link retargeting can create more lead conversions than social media ads. Often they target those who have previously visited your site. This can also be used if you like to add a fresh list of highly relevant leads. The retargeting link can be used for sharing curated news, media coverage, and reviews that are related to your neighborhood or your business. This means you will be able to target ads at anybody who clicks through even if leads him or her to a third party site.

If you are a realtor and you want to get started in lead generation, it is best to apply the steps above. Make sure to start with creating your virtual tour. Create your free account on Virtual Tour Easy today!

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CorporateJanuary 29, 2019

Improving productivity across global teams

Effectiveness comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion.

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Corporate, SurveyJanuary 29, 2019

3 Habits of highly effective entrepreneurs

Effectiveness comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion.

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