3 Top-Performing 360° Cameras With Great Staying Power

It’s difficult to capture a 360° photo or video if you don’t have the best performing 360° cameras to use. You’ll be craning your neck just to satisfy yourself that you’re able to capture your immediate surroundings. Given the high value of this type of photo and video for business, purchasing a 360° camera is almost inevitable for any business enterprise that likes to be ahead of the pack when it comes to advertising and marketing, more particularly for the real estate and hospitality industry.

There are two types of 360° images that can be produced by 360° cameras. You can produce 360° stills which allow you to have wide-angle shots and panoramas. You can also create 360° videos in this camera. This type of video allows viewers to choose the parts that they want to focus more. 360° photos and videos can be viewed on your mobile phone and sites. They can be shared easily through Facebook, Flickr, and YouTube. Tools like Virtual Tour Easy makes your 360° images more useful as it can turn these images into a virtual tour that will serve as a high-end tool for promoting one’s real estate properties to potential buyers. Virtual tours can also be used in various other industries.

Now that you know the value of 360° cameras, it’s important that you become aware of all the top performing ones in the market. Here are our toughest choices:

Ricoh Theta V 360° Cameras

Price: $394 to $397

Pros: This 360° camera is for a classy lifestyle. It has an exquisite design but only requires a few buttons to operate. It’s tall and slim and can be held perfectly in one hand without compromising the quality of the lenses.

It does not require a lot of steps to use. All it takes is for the user to set the Theta V to stills or video mode and to click on the shutter release button and start shooting. It comes with a smartphone app which is equally simple in its operations.

This camera has a fixed 19G memory. Its app version has basic yet efficient VR options. A Theta+ app may also be used for editing images.

Cons: The downside to this camera is that it is not meant for action-packed coverage. Some users also complain about a purple fringing between the hemispheres on the area where the images blend. It also does not have an optical image stabilization and its storage capacity at 19GB is relatively smaller.

Insta360° One 360° Cameras

Price: Between $260 to $290

Pros: The Insta360° One is not merely an iPhone accessory. Insta360° has made a ONE camera which can be used as a standalone device. This allows the user to take pictures and videos without it being attached to a phone. It means that this can also be used in an android. The camera has its own battery which is rechargeable through micro-USB. MicroSD cards on the other hand are used for storage. It is known for its superb image quality and editing tools.

Cons: For users who use the app version, the editing tools found in the app are limited compared to those found in the actual camera. It is also known to have massive file sizes which may not be useful for some users.

GoPro Fusion 360° Cameras

Price: Between $599 to $648

Pros: Compared to the other action 360° cameras, the GoPro Fusion is slimmer. It is also waterproof up to 5 meters deep. This camera has a feature called OverCapture which allows the extraction of a full HD movie from the spherical images. QuickCapture on the other hand enables a single button to press to start recording even if the camera is turned off. It has an equivalent Photo button for images. A voice command can be used to start and stop the recordings.

Cons: Saving the files can be cumbersome with GoPro Fusion since it requires two matched microSD cards for files to be transferred to a computer. The OverCapture feature on the other hand lacks keyframe support. GoPro Fusion images are also not that sharp, and its Fusion Studio found on the desktop appears to be unfinished.

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augmented reality, 360 virtual tour

Augmented Reality and Virtual Reality: Clearing the Blurry Lines

When it comes to advanced technology, there are two types that have been vying for popularity: virtual reality (VR) and augmented reality (AR). This competition has caused confusion among its users.

Virtual Reality

It’s a recreation or a simulation of a real-life situation, condition, or environment. It’s computer-generated. It offers a great means for the user to immerse in a particular situation by going through the simulated situation firsthand. The technology does this by enhancing the user’s hearing and vision.

VR is usually done through wearing a headset which is integrated with the technology. It is prominently used in two ways. First it is used to enhance and recreate an imaginary reality for gaming, play, and entertainment purposes for instance in computer and video games or 3D movies. Virtual reality is also used to simulate a real-life environment and situation for the purposes of training such as flight simulation for pilots.

The coding language used for this technology is called VRML or virtual reality modeling language. This computer language is used primarily for creating a series of images and to specify the types of interactions that are possible using them.

Augmented Reality

On the other hand, augmented reality (AR) layers all the computer enhanced reality over a real-life situation which makes it more meaningful as the user is enabled to interact with it. This is the technology which is developed into apps and mobile devices for digital components to be integrated into real life, enhancing it and at the same time it can be set apart from it.

AR has a lot of mainstream media uses. This technology is behind the display score overlays on sports games and 3D emails that pop out. It’s also used in photos and text messages sent through mobile devices. AR is also used for holograms and motion-activated commands.

Differences between the Two

There are main differences between these two technologies apart from its uses and the manner in which each technology is used as described above. When it comes to consumer space, augmented reality has a bigger dent compared to virtual reality.

Augmented reality has several applications in video games and hardware, e.g., Google Glass. Virtual Reality is trailing behind AR in social encounters in the virtual world but it has found an edge with Oculus Rift.

Both technologies have a place in the consumer market, but AR is seen to be more commercially successful since it does not completely lift the user out of the real world. The truth about these two technologies is that they are often fused together for the user to have a higher quality of immersion into enhanced reality.

Virtual reality is defined by 6 Degrees of Freedom. This is the number of ways in which the user can move around and interact with the virtual surroundings. The 6 Degrees of Freedom can be categorized into two: rotational and translational movements. Rotational is composed of roll, yaw, and pitch while translational of left/right, upward/downward, and forward/backward.

Augmented reality is simpler. It does not remove you entirely from your reality. It enables you to look around while objects and other data are placed around you which you can interact with. This is the application used in the popular Pokemon Go and Snapchat Filters.

Want to create your first 360 virtual tour? Try it now for free!

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